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EYE TRACKING IN THE GEO-DOMAIN 
A PERCEPTION ON CARTOGRAPHY, 
NAVIGATION AND LANDSCAPE DESIGN 
Research Conducted at the Landscape & CartoGIS Research 
Unit, Department of Geography, Ghent University 
Kristien Ooms Fanny Van den Haute 
Lien Dupont Annelies Incoul 
Pieter Laseure Pepijn Viaene 
Philippe De Maeyer Nico Van de Weghe Veerle Van Eetvelde 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
2 
Eye tracking in the Geo-Domain 
1. Visual impact of wind turbines in the landscape 
• Master Thesis Fanny Van den Haute 
2. The use of eye tracking in landscape perception research 
• PhD Research Lien Dupont 
3. Search strategies on time intervals in 1D and 2d representations 
• Master Thesis Pieter Laseure 
4. Comparing paper and digital maps using eye tracking 
• Master Thesis Annelies Incoul 
5. Influence of toponyms’ colours on their readability 
• PhD Research Rasha Deeb 
6. Maps, how do users see them? 
• PhD & PostDoc research Kristien Ooms 
7. In search of indoor landmarks 
• Master Thesis and PhD research Pepijn Viaene 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
VISUAL IMPACT OF WIND 
TURBINES IN THE LANDSCAPE 
MASTER THESIS 
FANNY VAN DEN HAUTE 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
4 
Research Objective & Questions 
▪ Sustainable energy >> wind turbines >> spatial planning 
• Appropriate in the landscape? 
• Visual impact? 
▪ Research Questions 
• How do people look at a landscape with wind turbines? 
• Is there a difference before and after placement of the wind turbines? 
• Is there a difference due to personal characteristics (expertise)? 
• Does the type of landscape play any role in this? 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
5 
Research Objective & Questions 
▪ Stimuli 
• Panoramic photos 
• Simulations in photoshop 
• 5 different landscape types 
• 60 pictures in total 
• 7 seconds free viewing 
• Participants 
• 15 experts 
• 29 non-experts 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
6 
Resultaten 
▪ Wind turbine 
• Viewed at after avg 1,5 s 
• 86,8 % eye catchers 
• 86,3% longest viewings 
▪ Wind turbine vs. other vertical objects 
• Faster 
• More and longer fixations 
• Shorter first fixation 
• More returned movements 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
1. How do people look at a landscape 
with wind turbines? 
2. Is there a difference before and after 
placement of the wind turbines? 
3. Is there a difference due to personal 
characteristics (expertise)? 
4. Does the type of landscape play any 
role in this?
7 
Resultaten 
 Eye catchers 
• Type changes > wind turbine 
• Viewed at faster 
 Fixations 
• More and longer fixations 
• More returned movements 
• Cause: presence wind turbines 
WIND TURBINES HAVE 
A VISUAL IMPACT 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
1. How do people look at a landscape 
with wind turbines? 
2. Is there a difference before and after 
placement of the wind turbines? 
3. Is there a difference due to personal 
characteristics (expertise)? 
4. Does the type of landscape play any 
role in this?
8 
Resultaten 
 Similarity 
• Type eye catcher> wind turbine 
• Type longest viewed object > wind turbine 
• Timing of viewings 
• Number of fixations 
 Difference 
• Experts shorter fixations 
EXPERTISE HAS NO INFLUENCE 
ON VIEWING PATTERN 
1. How do people look at a landscape 
with wind turbines? 
2. Is there a difference before and after 
placement of the wind turbines? 
3. Is there a difference due to personal 
characteristics (expertise)? 
4. Does the type of landscape play any 
role in this? 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
9 
Resultaten 
 Similarity 
• Timing of perceiving wind turbine 
 Difference 
• Type eye catcher and object viewed at longest 
- industrial and infrastructural landscapes 
 wind turbines less dominant 
• Timings of eye catcher 
- Woody area > hill or open rural area 
TYPE OF LANDSCAPE HAS INFLUENCE 
ON VIEWING PATTERN 
1. How do people look at a landscape 
with wind turbines? 
2. Is there a difference before and after 
placement of the wind turbines? 
3. Is there a difference due to personal 
characteristics (expertise)? 
4. Does the type of landscape play any 
role in this? 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
THE USE OF EYE-TRACKING IN 
LANDSCAPE PERCEPTION 
RESEARCH 
PHD RESEARCH 
LIEN DUPONT 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
11 
Research Questions 
Which elements in a landscape catch the attention and in 
which context are they most eye-catching? 
Important for the location of new 
infrastructures 
Observer 
Representation 
Observations of landscapes 
are influenced by… 
Landscape 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
12 
Research Questions 
 How do people observe landscapes in general? 
• Influence of the photograph properties? 
‒ Focal length, horizontal and vertical view angles 
• Influence of the landscape characteristics? 
‒ Degree of openness 
‒ Degree of heterogeneity 
• Influence of the social/professional background of the observer? 
‒ Landscape experts versus novices 
• Influence of type of landscape? 
‒ Degree of urbanisation 
‒ Landscape experts versus novices 
‒ Predict viewing pattern? 
Experiment 3 Experiment 2 Experiment 1 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
13 
Study design – Experiment 1 
 Photograph sampling 
Focal 
length 
18 landscapes 
Horizontal 
view angle 
90 photographs in total 
Vertical 
view 
angle 
a) Panoramic 
photograph 
50mm 70° 20,9° 
b) Standard 
photograph 
50mm 31° 20,9° 
c) Zoom 1 70mm 22,4° 15° 
d) Zoom 2 100mm 15,8° 10,5° 
e) Wide angle 
photograph 
18mm 75,1° 54,3° 
23 participants (geographers) 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
14 
Enclosed Semi-open Open 
Homogeneous Heterogeneous 
90 photographs in total 
21 landscape expert participants 
23 novice participants 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
15 
Study design – Experiment 2&3 
21 landscape expert participants 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
74 photographs, 
differing in degree of 
urbanisation 
21 novice participants
16 
Methodology 
 Eye tracking technology 
• Non-portable RED-system (SMI) 
 Eye tracking experiments 
• Random order 
• 5 or 10 seconds per photograph 
• Free-viewing 
• Measured eye tracking metrics 
• Fixations: number, duration (ms) 
• Saccades: number, amplitude (°), velocity (°/s) 
• Derived products: focus maps 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
17 
Results – Experiment 1 
Panoramic Open 
 More fixations 
 Shorter saccades 
More information extraction 
 Shorter fixation duration 
Easier information extraction 
 More saccades 
 Larger saccades 
 Faster saccades 
Stronger visual exploration 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
 Less & longer fixations 
 Less saccades 
Weaker visual exploration 
Homogeneous 
 Less fixations 
 Less & longer saccades 
Weaker visual exploration
18 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
Expert Novice 
More 
fixations & 
saccades 
Less 
fixations & 
saccades 
Shorter 
fixations 
Longer 
fixations 
Longer 
scan 
path 
Shorter 
scan 
path 
Larger visual 
span 
Smaller 
visual 
span 
Smaller 
Voronoi 
cells 
Larger 
Vorornoi 
cells 
Scan paths 
Focus maps 
Voronoi cells 
Results – Experiment 2
19 
1050 x 1680 matrices 
Saliency map 
Focus map 
Correlation between focus maps and saliency maps? 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
20 
Results experiment 3 
▪ Significant effect of landscape type, 
▪ No effect of expertstatus, no significant interaction 
▪ Non-experts’ viewing pattern is a little more predictable 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
SEARCH STRATEGIES ON TIME 
INTERVALS IN 1D AND 2D 
REPRESENTATIONS 
MASTER THESIS 
PIETER LASEURE 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
22 
Research Objective 
Evaluate added value of the 
Triangular Model 
to depict time intervals, compared to the ‘traditional’ 
Linear Model 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
23 
Relevance and Research Questions 
▪ Importance in education: 
“How to depict temporal information most efficiently?” 
▪ Research Questions: 
• Is the TM a clearer / more efficient model than the LM? 
• Do males and females search differently in these models? 
• Do students and experts search differently in these models? 
• Can we distinguish differences in the users search strategies; TM vs. LM? 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
24 
Study Design 
LM TM 
 25 novice participant; some removed 
 3 expert participants 
 8 stimuli & questions for LM 
 8 stimuli & questions for TM 
 Similar questions 
 Mixed 
 Alternate 
Quantitative analyses 
 Response time 
 Score 
 Fixation duration 
 Saccadic length 
Qualitative analyses 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
25 
Results: Quantitative 
Students’ response time 
Students’ nr of fixations per second 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
Participants’ preference and score attributed to the models 
GROUP nr 
AVG. SCORE 
LM 
AVG. SCORE 
TM 
PREFERENCE 
Students 25 5,48/10 8,3/10 TM (25/25) 
Experts 3 4,75/10 8/10 TM (3/3) 
Students’ fixation duration 
Students’ saccadic length 
Students’ score
26 
Results: Qualitative 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
27 
Results: Qualitative 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
Part. Gender SCANPAD STRING 
P01 M 
MMBACCDEDCCCCDDEEBBBBBCBCDEDDE 
EDDSWWRSSSSSSSSSSSSSSNSRWSSSSS 
SSSWWSSMNSSDEEDCCDDDEFDDRSXWS 
P02 F 
MLAABBBBCCDDDDDDDEDEEDDDWWXSSR 
RRSSSSSSSSWCDEEXWSXSSWXSSSSSSS 
WSSSSSSSNSRDEBDDRSSSSSNNSSSRRM 
MLRRNSSWXXXXWXDDEWSSSSSSNSNSSS 
SWNSSSSS 
P03 M 
MMHBABBCDDCCDERWSSSSSXXIDEBBBBC 
CCCDDDEESSSXXRSSSSSSSXDESRRWSSS 
SNSSSSSSSD 
P05 F 
MMLBCCCCDDDDEENXXWSSSSSSSSSSXW 
RCDDCBCBBRSSSRSWWRMRLLIRRWWR 
P06 F 
MMBBABBCDDDEEDEDEWWWWWXSSSSSS 
SRSSSSSWSSSXXWSSWN 
Scanpad String Similarities
28 
Results: Qualitative 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
COMPARING MAP READING ON 
PAPER AND DIGITAL MAPS 
MASTER THESIS 
ANNELIES INCOUL 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
30 
Introduction 
▪ Paper versus digital maps 
▪ Drawbacks of digital maps: 
• Resolution 
• Colour ranges 
• Dimensions 
▪ Same information displayed differently 
▪ Eye tracking 
• Register the users’ eye movements (Point of Regards, POR) 
• Users’ cognitive process 
 compare the users’ attentive behaviour 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
31 
Study Design 
▪ Participants 
• 32 Master students or researchers 
• Department of Geography, Ghent University 
• Similar domain knowledge in geography and cartography 
• Familiar with the design of the Belgian topographic maps 
▪ Stimuli 
• 6 topographic maps on 1 : 10 000 
• Regions in the Southern part of Belgium 
• Two similar groups of participants 
• Three paper and three digital maps (alternately) 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
32 
Study Design 
▪ Task 
• Visual search 
• Locate three labels in the map image 
• Questionnaire 
- Background information 
- Familiarity with the depicted regions 
- Search strategy 
▪ Apparatus and Set-up 
• Eye tracker: SMI RED system 120Hz 
• 50 inch television screen 
• Stand alone mode 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
33 
Methodology 
▪ Data selection 
• Calibration accuracy: < 1° 
• Tracking ratio: > 85% 
• Visual verification 
• Shift correction 
- At least 10 individuals for each stimulus 
- In total: 25 participants 
- 68 paper and 70 digital stimuli 
Part. 1D 2P 3D 4P 5D 6P Part. 1P 2D 3P 4D 5P 6D 
P01 x x x x x x P10 x x x x x 
P05 x x x x x x P14 x x x x x 
P07 x x x x P16 x x x x x x 
P09 x x x x x x P18 x x x x x x 
P11 x x x x x x P20 x x x x x x 
P13 x x x x x x P22 x x x x 
P15 x x x x x x P24 x x x x x x 
P17 x x x x x x P28 x x x x x 
P21 x x x x x P30 x x x x x x 
P25 x x x x x x P32 x x x x x 
P27 x x x x P34 x x x x x x 
P29 x x x x x x P36 x x x x x x 
P33 x x x x x 
TOT. 13 11 12 12 12 12 TOT. 10 10 11 11 12 12 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
34 
Methodology 
▪ Creating the gridded visualisation 
• Areas Of Interest (AOIs) 
• Fixation counts and distribution 
• Grid of 32 x 22 cells 
• AOIs of 40 x 40 pixels 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
paper digital paper digital paper digital paper digital 
35 
Results 
Mean search times 
(P = 0.956 > 0.05) 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
Fixations per second 
(P < 0.000) 
 Digital maps were less difficult 
to interpret than paper maps 
Mean fixation duration 
(P = 0.210 > 0.05) 
Shorter saccades digital maps 
1 
2 
3 
4 
5 
6 
1 
2 
3 
4 
5 
6 
Fixation count Fixation duration
36 
Conclusion & Future Work 
▪ Users’ attentive behaviour on paper and digital maps 
▪ Controlled study design 
▪ No unidirectional conclusions concerning efficiency 
▪ Distribution of the fixations was similar 
▪ No real-life situations: 
• Generally, digital maps are presented on smaller screens 
▪ Further research, taking into account (digital maps): 
• Different screen sizes 
• Interaction tools 
• Specific design 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
INFLUENCE OF TOPONYMS’ 
COLOURS ON THEIR 
READABILITY 
PHD RESEARCH 
RASHA DEEB 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
38 
Research Context 
▪ Typography on maps 
• Semiotics according to Bertin 
• Bold, italic, shape (font), orientation, etc. 
▪ Preference? 
▪ Efficiency? 
▪ Lettering system? 
▪ Colour? 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
39 
Research Questions 
▪ Influence of complementary colors (background-label) on the 
users’ search efficiency; 
▪ Is this further influenced by the user’s characteristics 
(gender and expertise) 
▪ Are the users’ preference and search efficiency linked? 
▪ The findings are compared to the ‘traditionally’ black labels 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
40 
Study Design 
Color 
system 
Design conditions Display conditions 
HSV RGB CIE XYZ 
Color 
No. 
H° S% V% R G B 
L* 
(D65) 
a* 
(D65) 
b* 
(D65) 
X Y Z 
1 0, 100 100 255 0 0 69.9 95.7 77.5 76.09 40.18 4.617 
2 30 100 100 255 128 0 86.0 48.6 79.7 88.28 67.98 11.92 
3 60 100 100 255 255 0 121.8 -24.3 101.1 140.21 167.63 34.10 
4 90 100 100 128 255 0 115.3 -90.6 90.3 81.46 145.01 33.79 
5 120 100 100 0 255 0 112.3 -111.5 86.9 65.28 135.30 32.49 
6 150 100 100 0 255 128 111.2 -99.6 40.6 68.50 131.85 76.55 
7 180 100 100 0 255 255 116.5 -64.8 -39.4 98.45 149.03 257.74 
8 210 100 100 0 128 255 70.6 20.4 -109.4 46.27 41.60 232.25 
9 240 100 100 0 0 255 45.6 87.8 -148.7 33.45 14.97 222.16 
10 270 100 100 128 0 255 55.5 94.3 -132.2 49.45 23.41 223.65 
11 300 100 100 255 0 255 71.7 101.5 -6.3 83.62 43.21 52.41 
12 330 100 100 255 0 128 79.1 114.9 -92.2 109.63 55.10 225.46 
Black 0 0 0 0 0 0 1.5 0.8 -5 0 0.2 0.2 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
41 
Study Design 
31 participants 
15 experts 
- 7 females 
- 8 males 
16 novices 
- 7 females 
- 9 males 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
42 
Results 
Users’ responses (s) between black and colored labels 
Map 
Number 
(M= Mean, SD= Standard Deviation). 
Black Color 
F P 
M SD M SD 
1 15.932 10.603 20.955 15.622 2.077 0.155 
2 20.252 21.420 13.672 10.090 2.217 0.142 
3 18.075 13.104 17.174 13.829 0.069 0.793 
4 14.972 22.713 17.785 14.344 0.319 0.574 
5 13.814 14.905 18.299 21.648 0.089 0.766 
6 23.342 198.80 32.562 38.221 1.328 0.254 
7 20.653 14.476 14.876 13.489 2.476 0.122 
8 14.511 12.934 14.822 13.136 0.009 0.927 
9 13.501 11.750 18.277 13.847 2.144 0.148 
10 16.589 12.404 20.589 12.404 1.300 0.259 
11 26.218 25.308 16.940 12.609 0.179 0.674 
12 14.560 10.138 35.918 38.613 8.314 0.006 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
MANOVA tests 
 Only map number (labels’ colour) significant 
Source df 
Reaction Time(s) 
Fixation Duration 
(s) 
Fixation count 
(Fix/s) 
F P F P F P 
Corrected Model 117 2.079 0.000 2.240 0.000 1.518 0.001 
Intercept 1 354.591 0.000 535.231 0.000 
3343.52 
0 
0.000 
Map number 23 4.519 0.000 2.756 0.000 1.930 0.000 
Expertise 1 1.361 0.244 0.055 0.814 0.185 0.667 
Gender 1 0.996 0.370 0.037 0.964 0.290 0.748 
Map number * Expertise 23 1.000 0.463 0.105 1.000 0.878 0.629 
Expertise * Gender 1 0.009 0.925 1.024 0.312 0.082 0.775 
Map number * Gender 44 1.037 0.410 0.244 1.000 0.679 0.944 
Map number * Expertise * 
23 0.605 0.927 1.033 0.420 0.706 0.842 
Gender
43 
Results 
▪ Colour difference 
ΔE*ab= {(ΔL*)2+(Δa*)2+(Δb*)2}1/2 where: ΔL*= L foreground* - L background*; 
Δa*= a foreground* -a background*; 
Δb*= b foreground* -b background*. 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
Colour difference vs. average fixation count per second
44 
Results 
▪ Luminance difference 
ΔY= Y foreground –Y background 
calculated from the measured Y-value in the XYZ-system 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
luminance difference vs. the target fixation duration
MAPS, 
HOW DO USERS SEE THEM? 
PHD & POSTDOC RESEARCH 
KRISTIEN OOMS 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
46 
Maps are … a medium to communicate 
Research Aims: 
How do map users 
Read 
Interpet 
Store 
Retrieve 
information on 
digital cartographic 
products? 
Advice for design 
(syntax, semiotics) 
of digital 
cartographic 
products: 
Guidelines 
Implement in online 
tools 
... 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
47 
Maps are … visual 
Eye Tracking 
• Evaluate maps: UCD 
- Log users’ Point of Regard 
∙ Location 
∙ Duration 
∙ …in screen-coordinates (px) 
- Combination with other methods 
∙ Reaction time measurements 
∙ Thinking alound 
∙ Sketch maps 
∙ Questionnaires 
∙ … 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
48 
User studies 
▪ PhD Research 
Basic map design 
Expert vs. novices 
Label placement 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
original 
view 
total-design 
border-design
49 
User studies 
▪ PhD Research 
Complex map design 
Expert vs novices 
Adaptations in symbology 
Mirroring of map objects 
.... 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
50 
Maps are … interactive 
• ‘Maps on the Internet/Web’ 
• Typical user interactions 
- Panning 
 changing extent 
- Zooming 
 changing scale & extent 
• Influence on users’ cognitive processes? 
Read 
Interpet 
Store 
Retrieve 
Benifical for user? 
e.g. memory, change blindness, … 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
51 
Eye Tracking & Interactivity? 
▪ Georeferencing eye movement data 
Changing point of 
origin 
Applying map 
projection formula 
Spherical Mercator 
(inverse) 
휆 = 휆0 + 
푥 
푅 
휑 = 2 푡푎푛−1 푒푥푝 
푦 
푅 
− 
휋 
2 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
52 
Case Study 
▪ Three eye tracking systems 
• SMI RED 250 
• Tobii T120 
• SR Research EyeLink 1000 
Panning 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
53 
Case Study 
▪ Three eye tracking systems 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
Panning
54 
Evaluation of panning in Google Maps 
▪ Alteration map - satellite view 
▪ Panning along a route 
• Zoom level 13 
▪ Find Belgium 
• Zoom level 7 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
55 
Future Work 
▪ Zooming? 
• In theory: same concept, only change in R value 
• Logging change in zoom levels 
- Scroll wheel… 
▪ Other map projections? 
• In theory: same concept, only change in map projection formula 
• Example: Google Earth 
- Spherical General Perspective Azimuthal projection 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
IN SEARCH OF INDOOR 
LANDMARKS 
MASTER THESIS & PHD RESEARCH 
PEPIJN VIAENE 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
57 
Introduction 
▪ What is a landmark? 
= a wayfinding tool 
 a location or a direction 
 view-action pair 
▪ How to identify a landmark? 
• Asking observers 
picture based object recognition, verbal protocols, 
verbal eye-catcher detection, Wizard of Oz Prototyping, 
picture based object description ... 
• Quantifying 
= object + saliency 
» Visual – Semantic – Structural 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
58 
Study Design 
thinking aloud 
[CTA] 
[CRTA] 
eye tracking 
[fixation locus] 
[duration] 
InDOG – 13-16/10/2014 
Palacký University – Olomouc 
eye-mind hypothesis 
saliency = “eye catching”
59 
Study Design 
[CTA (x2)] 
[CRTA ] 
▪ 13 recordings 
▪ 1924 verbalisation 
segments 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
60 
Study Design 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
61 
Results 
41 % Referral to a landmark 
59 % No referral to a landmark 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
62 
Results 
= [59] 
≠ [73] 
Ø [89] 
eye tracking 
DP landmark category object landmark 
1 door (route) grey double door 
2 other / route indicator exhibition display 
3 route indicator sign (“Geography”) 
4 door (route) brown double door 
5 window window and view 
6 door (route) / other pair of sticks / car batteries 
7 door (route) brown doors with windows 
8 ornament big plant 
9 elevator red elevator 
10 poster wooden information board 
11 door (other) grey double door 
12 door (other) glass main entrance 
13 route indicator / other sign (“Paleontology”) 
14 door (other) brown double door 
15 window / route indicator window and view 
16 door (route) brown double door 
17 door (route) / poster single door 
thinking 
aloud 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
63 
Conclusion 
For the identification of (indoor) landmarks 
eye tracking can provide qualitative and complete data, 
in addition verbal protocols can clarify specific fixations. 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
SOME FUTURE PLANS… 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
65 
Future Plans 
▪ Evaluation of the school’s textbooks 
▪ Evaluation of the new 25K symbology 
• Together with 
• 1 : 20 000  1 : 25 000 
• Paper maps, over whole Belgium 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
66 
Future Plans 
▪ Evaluation of Neogeography maps 
▪ Evaluation of maps on different devices 
• Touch-interactions 
InDOG – 13-16/10/2014 
Palacký University – Olomouc
THANK YOU FOR YOUR ATTENTION 
QUESTIONS? 
Fanny. 
VandenHaute 
@UGent.be 
Lien.Dupont 
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OGiC - Kristien Ooms - Eye tracking in the Geo-domain: a perception on cartography, navigation and landscape design

  • 1. EYE TRACKING IN THE GEO-DOMAIN A PERCEPTION ON CARTOGRAPHY, NAVIGATION AND LANDSCAPE DESIGN Research Conducted at the Landscape & CartoGIS Research Unit, Department of Geography, Ghent University Kristien Ooms Fanny Van den Haute Lien Dupont Annelies Incoul Pieter Laseure Pepijn Viaene Philippe De Maeyer Nico Van de Weghe Veerle Van Eetvelde InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 2. 2 Eye tracking in the Geo-Domain 1. Visual impact of wind turbines in the landscape • Master Thesis Fanny Van den Haute 2. The use of eye tracking in landscape perception research • PhD Research Lien Dupont 3. Search strategies on time intervals in 1D and 2d representations • Master Thesis Pieter Laseure 4. Comparing paper and digital maps using eye tracking • Master Thesis Annelies Incoul 5. Influence of toponyms’ colours on their readability • PhD Research Rasha Deeb 6. Maps, how do users see them? • PhD & PostDoc research Kristien Ooms 7. In search of indoor landmarks • Master Thesis and PhD research Pepijn Viaene InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 3. VISUAL IMPACT OF WIND TURBINES IN THE LANDSCAPE MASTER THESIS FANNY VAN DEN HAUTE InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 4. 4 Research Objective & Questions ▪ Sustainable energy >> wind turbines >> spatial planning • Appropriate in the landscape? • Visual impact? ▪ Research Questions • How do people look at a landscape with wind turbines? • Is there a difference before and after placement of the wind turbines? • Is there a difference due to personal characteristics (expertise)? • Does the type of landscape play any role in this? InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 5. 5 Research Objective & Questions ▪ Stimuli • Panoramic photos • Simulations in photoshop • 5 different landscape types • 60 pictures in total • 7 seconds free viewing • Participants • 15 experts • 29 non-experts InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 6. 6 Resultaten ▪ Wind turbine • Viewed at after avg 1,5 s • 86,8 % eye catchers • 86,3% longest viewings ▪ Wind turbine vs. other vertical objects • Faster • More and longer fixations • Shorter first fixation • More returned movements InDOG – 13-16/10/2014 Palacký University – Olomouc 1. How do people look at a landscape with wind turbines? 2. Is there a difference before and after placement of the wind turbines? 3. Is there a difference due to personal characteristics (expertise)? 4. Does the type of landscape play any role in this?
  • 7. 7 Resultaten  Eye catchers • Type changes > wind turbine • Viewed at faster  Fixations • More and longer fixations • More returned movements • Cause: presence wind turbines WIND TURBINES HAVE A VISUAL IMPACT InDOG – 13-16/10/2014 Palacký University – Olomouc 1. How do people look at a landscape with wind turbines? 2. Is there a difference before and after placement of the wind turbines? 3. Is there a difference due to personal characteristics (expertise)? 4. Does the type of landscape play any role in this?
  • 8. 8 Resultaten  Similarity • Type eye catcher> wind turbine • Type longest viewed object > wind turbine • Timing of viewings • Number of fixations  Difference • Experts shorter fixations EXPERTISE HAS NO INFLUENCE ON VIEWING PATTERN 1. How do people look at a landscape with wind turbines? 2. Is there a difference before and after placement of the wind turbines? 3. Is there a difference due to personal characteristics (expertise)? 4. Does the type of landscape play any role in this? InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 9. 9 Resultaten  Similarity • Timing of perceiving wind turbine  Difference • Type eye catcher and object viewed at longest - industrial and infrastructural landscapes  wind turbines less dominant • Timings of eye catcher - Woody area > hill or open rural area TYPE OF LANDSCAPE HAS INFLUENCE ON VIEWING PATTERN 1. How do people look at a landscape with wind turbines? 2. Is there a difference before and after placement of the wind turbines? 3. Is there a difference due to personal characteristics (expertise)? 4. Does the type of landscape play any role in this? InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 10. THE USE OF EYE-TRACKING IN LANDSCAPE PERCEPTION RESEARCH PHD RESEARCH LIEN DUPONT InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 11. 11 Research Questions Which elements in a landscape catch the attention and in which context are they most eye-catching? Important for the location of new infrastructures Observer Representation Observations of landscapes are influenced by… Landscape InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 12. 12 Research Questions  How do people observe landscapes in general? • Influence of the photograph properties? ‒ Focal length, horizontal and vertical view angles • Influence of the landscape characteristics? ‒ Degree of openness ‒ Degree of heterogeneity • Influence of the social/professional background of the observer? ‒ Landscape experts versus novices • Influence of type of landscape? ‒ Degree of urbanisation ‒ Landscape experts versus novices ‒ Predict viewing pattern? Experiment 3 Experiment 2 Experiment 1 InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 13. 13 Study design – Experiment 1  Photograph sampling Focal length 18 landscapes Horizontal view angle 90 photographs in total Vertical view angle a) Panoramic photograph 50mm 70° 20,9° b) Standard photograph 50mm 31° 20,9° c) Zoom 1 70mm 22,4° 15° d) Zoom 2 100mm 15,8° 10,5° e) Wide angle photograph 18mm 75,1° 54,3° 23 participants (geographers) InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 14. 14 Enclosed Semi-open Open Homogeneous Heterogeneous 90 photographs in total 21 landscape expert participants 23 novice participants InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 15. 15 Study design – Experiment 2&3 21 landscape expert participants InDOG – 13-16/10/2014 Palacký University – Olomouc 74 photographs, differing in degree of urbanisation 21 novice participants
  • 16. 16 Methodology  Eye tracking technology • Non-portable RED-system (SMI)  Eye tracking experiments • Random order • 5 or 10 seconds per photograph • Free-viewing • Measured eye tracking metrics • Fixations: number, duration (ms) • Saccades: number, amplitude (°), velocity (°/s) • Derived products: focus maps InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 17. 17 Results – Experiment 1 Panoramic Open  More fixations  Shorter saccades More information extraction  Shorter fixation duration Easier information extraction  More saccades  Larger saccades  Faster saccades Stronger visual exploration InDOG – 13-16/10/2014 Palacký University – Olomouc  Less & longer fixations  Less saccades Weaker visual exploration Homogeneous  Less fixations  Less & longer saccades Weaker visual exploration
  • 18. 18 InDOG – 13-16/10/2014 Palacký University – Olomouc Expert Novice More fixations & saccades Less fixations & saccades Shorter fixations Longer fixations Longer scan path Shorter scan path Larger visual span Smaller visual span Smaller Voronoi cells Larger Vorornoi cells Scan paths Focus maps Voronoi cells Results – Experiment 2
  • 19. 19 1050 x 1680 matrices Saliency map Focus map Correlation between focus maps and saliency maps? InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 20. 20 Results experiment 3 ▪ Significant effect of landscape type, ▪ No effect of expertstatus, no significant interaction ▪ Non-experts’ viewing pattern is a little more predictable InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 21. SEARCH STRATEGIES ON TIME INTERVALS IN 1D AND 2D REPRESENTATIONS MASTER THESIS PIETER LASEURE InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 22. 22 Research Objective Evaluate added value of the Triangular Model to depict time intervals, compared to the ‘traditional’ Linear Model InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 23. 23 Relevance and Research Questions ▪ Importance in education: “How to depict temporal information most efficiently?” ▪ Research Questions: • Is the TM a clearer / more efficient model than the LM? • Do males and females search differently in these models? • Do students and experts search differently in these models? • Can we distinguish differences in the users search strategies; TM vs. LM? InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 24. 24 Study Design LM TM  25 novice participant; some removed  3 expert participants  8 stimuli & questions for LM  8 stimuli & questions for TM  Similar questions  Mixed  Alternate Quantitative analyses  Response time  Score  Fixation duration  Saccadic length Qualitative analyses InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 25. 25 Results: Quantitative Students’ response time Students’ nr of fixations per second InDOG – 13-16/10/2014 Palacký University – Olomouc Participants’ preference and score attributed to the models GROUP nr AVG. SCORE LM AVG. SCORE TM PREFERENCE Students 25 5,48/10 8,3/10 TM (25/25) Experts 3 4,75/10 8/10 TM (3/3) Students’ fixation duration Students’ saccadic length Students’ score
  • 26. 26 Results: Qualitative InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 27. 27 Results: Qualitative InDOG – 13-16/10/2014 Palacký University – Olomouc Part. Gender SCANPAD STRING P01 M MMBACCDEDCCCCDDEEBBBBBCBCDEDDE EDDSWWRSSSSSSSSSSSSSSNSRWSSSSS SSSWWSSMNSSDEEDCCDDDEFDDRSXWS P02 F MLAABBBBCCDDDDDDDEDEEDDDWWXSSR RRSSSSSSSSWCDEEXWSXSSWXSSSSSSS WSSSSSSSNSRDEBDDRSSSSSNNSSSRRM MLRRNSSWXXXXWXDDEWSSSSSSNSNSSS SWNSSSSS P03 M MMHBABBCDDCCDERWSSSSSXXIDEBBBBC CCCDDDEESSSXXRSSSSSSSXDESRRWSSS SNSSSSSSSD P05 F MMLBCCCCDDDDEENXXWSSSSSSSSSSXW RCDDCBCBBRSSSRSWWRMRLLIRRWWR P06 F MMBBABBCDDDEEDEDEWWWWWXSSSSSS SRSSSSSWSSSXXWSSWN Scanpad String Similarities
  • 28. 28 Results: Qualitative InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 29. COMPARING MAP READING ON PAPER AND DIGITAL MAPS MASTER THESIS ANNELIES INCOUL InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 30. 30 Introduction ▪ Paper versus digital maps ▪ Drawbacks of digital maps: • Resolution • Colour ranges • Dimensions ▪ Same information displayed differently ▪ Eye tracking • Register the users’ eye movements (Point of Regards, POR) • Users’ cognitive process  compare the users’ attentive behaviour InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 31. 31 Study Design ▪ Participants • 32 Master students or researchers • Department of Geography, Ghent University • Similar domain knowledge in geography and cartography • Familiar with the design of the Belgian topographic maps ▪ Stimuli • 6 topographic maps on 1 : 10 000 • Regions in the Southern part of Belgium • Two similar groups of participants • Three paper and three digital maps (alternately) InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 32. 32 Study Design ▪ Task • Visual search • Locate three labels in the map image • Questionnaire - Background information - Familiarity with the depicted regions - Search strategy ▪ Apparatus and Set-up • Eye tracker: SMI RED system 120Hz • 50 inch television screen • Stand alone mode InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 33. 33 Methodology ▪ Data selection • Calibration accuracy: < 1° • Tracking ratio: > 85% • Visual verification • Shift correction - At least 10 individuals for each stimulus - In total: 25 participants - 68 paper and 70 digital stimuli Part. 1D 2P 3D 4P 5D 6P Part. 1P 2D 3P 4D 5P 6D P01 x x x x x x P10 x x x x x P05 x x x x x x P14 x x x x x P07 x x x x P16 x x x x x x P09 x x x x x x P18 x x x x x x P11 x x x x x x P20 x x x x x x P13 x x x x x x P22 x x x x P15 x x x x x x P24 x x x x x x P17 x x x x x x P28 x x x x x P21 x x x x x P30 x x x x x x P25 x x x x x x P32 x x x x x P27 x x x x P34 x x x x x x P29 x x x x x x P36 x x x x x x P33 x x x x x TOT. 13 11 12 12 12 12 TOT. 10 10 11 11 12 12 InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 34. 34 Methodology ▪ Creating the gridded visualisation • Areas Of Interest (AOIs) • Fixation counts and distribution • Grid of 32 x 22 cells • AOIs of 40 x 40 pixels InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 35. paper digital paper digital paper digital paper digital 35 Results Mean search times (P = 0.956 > 0.05) InDOG – 13-16/10/2014 Palacký University – Olomouc Fixations per second (P < 0.000)  Digital maps were less difficult to interpret than paper maps Mean fixation duration (P = 0.210 > 0.05) Shorter saccades digital maps 1 2 3 4 5 6 1 2 3 4 5 6 Fixation count Fixation duration
  • 36. 36 Conclusion & Future Work ▪ Users’ attentive behaviour on paper and digital maps ▪ Controlled study design ▪ No unidirectional conclusions concerning efficiency ▪ Distribution of the fixations was similar ▪ No real-life situations: • Generally, digital maps are presented on smaller screens ▪ Further research, taking into account (digital maps): • Different screen sizes • Interaction tools • Specific design InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 37. INFLUENCE OF TOPONYMS’ COLOURS ON THEIR READABILITY PHD RESEARCH RASHA DEEB InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 38. 38 Research Context ▪ Typography on maps • Semiotics according to Bertin • Bold, italic, shape (font), orientation, etc. ▪ Preference? ▪ Efficiency? ▪ Lettering system? ▪ Colour? InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 39. 39 Research Questions ▪ Influence of complementary colors (background-label) on the users’ search efficiency; ▪ Is this further influenced by the user’s characteristics (gender and expertise) ▪ Are the users’ preference and search efficiency linked? ▪ The findings are compared to the ‘traditionally’ black labels InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 40. 40 Study Design Color system Design conditions Display conditions HSV RGB CIE XYZ Color No. H° S% V% R G B L* (D65) a* (D65) b* (D65) X Y Z 1 0, 100 100 255 0 0 69.9 95.7 77.5 76.09 40.18 4.617 2 30 100 100 255 128 0 86.0 48.6 79.7 88.28 67.98 11.92 3 60 100 100 255 255 0 121.8 -24.3 101.1 140.21 167.63 34.10 4 90 100 100 128 255 0 115.3 -90.6 90.3 81.46 145.01 33.79 5 120 100 100 0 255 0 112.3 -111.5 86.9 65.28 135.30 32.49 6 150 100 100 0 255 128 111.2 -99.6 40.6 68.50 131.85 76.55 7 180 100 100 0 255 255 116.5 -64.8 -39.4 98.45 149.03 257.74 8 210 100 100 0 128 255 70.6 20.4 -109.4 46.27 41.60 232.25 9 240 100 100 0 0 255 45.6 87.8 -148.7 33.45 14.97 222.16 10 270 100 100 128 0 255 55.5 94.3 -132.2 49.45 23.41 223.65 11 300 100 100 255 0 255 71.7 101.5 -6.3 83.62 43.21 52.41 12 330 100 100 255 0 128 79.1 114.9 -92.2 109.63 55.10 225.46 Black 0 0 0 0 0 0 1.5 0.8 -5 0 0.2 0.2 InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 41. 41 Study Design 31 participants 15 experts - 7 females - 8 males 16 novices - 7 females - 9 males InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 42. 42 Results Users’ responses (s) between black and colored labels Map Number (M= Mean, SD= Standard Deviation). Black Color F P M SD M SD 1 15.932 10.603 20.955 15.622 2.077 0.155 2 20.252 21.420 13.672 10.090 2.217 0.142 3 18.075 13.104 17.174 13.829 0.069 0.793 4 14.972 22.713 17.785 14.344 0.319 0.574 5 13.814 14.905 18.299 21.648 0.089 0.766 6 23.342 198.80 32.562 38.221 1.328 0.254 7 20.653 14.476 14.876 13.489 2.476 0.122 8 14.511 12.934 14.822 13.136 0.009 0.927 9 13.501 11.750 18.277 13.847 2.144 0.148 10 16.589 12.404 20.589 12.404 1.300 0.259 11 26.218 25.308 16.940 12.609 0.179 0.674 12 14.560 10.138 35.918 38.613 8.314 0.006 InDOG – 13-16/10/2014 Palacký University – Olomouc MANOVA tests  Only map number (labels’ colour) significant Source df Reaction Time(s) Fixation Duration (s) Fixation count (Fix/s) F P F P F P Corrected Model 117 2.079 0.000 2.240 0.000 1.518 0.001 Intercept 1 354.591 0.000 535.231 0.000 3343.52 0 0.000 Map number 23 4.519 0.000 2.756 0.000 1.930 0.000 Expertise 1 1.361 0.244 0.055 0.814 0.185 0.667 Gender 1 0.996 0.370 0.037 0.964 0.290 0.748 Map number * Expertise 23 1.000 0.463 0.105 1.000 0.878 0.629 Expertise * Gender 1 0.009 0.925 1.024 0.312 0.082 0.775 Map number * Gender 44 1.037 0.410 0.244 1.000 0.679 0.944 Map number * Expertise * 23 0.605 0.927 1.033 0.420 0.706 0.842 Gender
  • 43. 43 Results ▪ Colour difference ΔE*ab= {(ΔL*)2+(Δa*)2+(Δb*)2}1/2 where: ΔL*= L foreground* - L background*; Δa*= a foreground* -a background*; Δb*= b foreground* -b background*. InDOG – 13-16/10/2014 Palacký University – Olomouc Colour difference vs. average fixation count per second
  • 44. 44 Results ▪ Luminance difference ΔY= Y foreground –Y background calculated from the measured Y-value in the XYZ-system InDOG – 13-16/10/2014 Palacký University – Olomouc luminance difference vs. the target fixation duration
  • 45. MAPS, HOW DO USERS SEE THEM? PHD & POSTDOC RESEARCH KRISTIEN OOMS InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 46. 46 Maps are … a medium to communicate Research Aims: How do map users Read Interpet Store Retrieve information on digital cartographic products? Advice for design (syntax, semiotics) of digital cartographic products: Guidelines Implement in online tools ... InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 47. 47 Maps are … visual Eye Tracking • Evaluate maps: UCD - Log users’ Point of Regard ∙ Location ∙ Duration ∙ …in screen-coordinates (px) - Combination with other methods ∙ Reaction time measurements ∙ Thinking alound ∙ Sketch maps ∙ Questionnaires ∙ … InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 48. 48 User studies ▪ PhD Research Basic map design Expert vs. novices Label placement InDOG – 13-16/10/2014 Palacký University – Olomouc original view total-design border-design
  • 49. 49 User studies ▪ PhD Research Complex map design Expert vs novices Adaptations in symbology Mirroring of map objects .... InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 50. 50 Maps are … interactive • ‘Maps on the Internet/Web’ • Typical user interactions - Panning  changing extent - Zooming  changing scale & extent • Influence on users’ cognitive processes? Read Interpet Store Retrieve Benifical for user? e.g. memory, change blindness, … InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 51. 51 Eye Tracking & Interactivity? ▪ Georeferencing eye movement data Changing point of origin Applying map projection formula Spherical Mercator (inverse) 휆 = 휆0 + 푥 푅 휑 = 2 푡푎푛−1 푒푥푝 푦 푅 − 휋 2 InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 52. 52 Case Study ▪ Three eye tracking systems • SMI RED 250 • Tobii T120 • SR Research EyeLink 1000 Panning InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 53. 53 Case Study ▪ Three eye tracking systems InDOG – 13-16/10/2014 Palacký University – Olomouc Panning
  • 54. 54 Evaluation of panning in Google Maps ▪ Alteration map - satellite view ▪ Panning along a route • Zoom level 13 ▪ Find Belgium • Zoom level 7 InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 55. 55 Future Work ▪ Zooming? • In theory: same concept, only change in R value • Logging change in zoom levels - Scroll wheel… ▪ Other map projections? • In theory: same concept, only change in map projection formula • Example: Google Earth - Spherical General Perspective Azimuthal projection InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 56. IN SEARCH OF INDOOR LANDMARKS MASTER THESIS & PHD RESEARCH PEPIJN VIAENE InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 57. 57 Introduction ▪ What is a landmark? = a wayfinding tool  a location or a direction  view-action pair ▪ How to identify a landmark? • Asking observers picture based object recognition, verbal protocols, verbal eye-catcher detection, Wizard of Oz Prototyping, picture based object description ... • Quantifying = object + saliency » Visual – Semantic – Structural InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 58. 58 Study Design thinking aloud [CTA] [CRTA] eye tracking [fixation locus] [duration] InDOG – 13-16/10/2014 Palacký University – Olomouc eye-mind hypothesis saliency = “eye catching”
  • 59. 59 Study Design [CTA (x2)] [CRTA ] ▪ 13 recordings ▪ 1924 verbalisation segments InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 60. 60 Study Design InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 61. 61 Results 41 % Referral to a landmark 59 % No referral to a landmark InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 62. 62 Results = [59] ≠ [73] Ø [89] eye tracking DP landmark category object landmark 1 door (route) grey double door 2 other / route indicator exhibition display 3 route indicator sign (“Geography”) 4 door (route) brown double door 5 window window and view 6 door (route) / other pair of sticks / car batteries 7 door (route) brown doors with windows 8 ornament big plant 9 elevator red elevator 10 poster wooden information board 11 door (other) grey double door 12 door (other) glass main entrance 13 route indicator / other sign (“Paleontology”) 14 door (other) brown double door 15 window / route indicator window and view 16 door (route) brown double door 17 door (route) / poster single door thinking aloud InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 63. 63 Conclusion For the identification of (indoor) landmarks eye tracking can provide qualitative and complete data, in addition verbal protocols can clarify specific fixations. InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 64. SOME FUTURE PLANS… InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 65. 65 Future Plans ▪ Evaluation of the school’s textbooks ▪ Evaluation of the new 25K symbology • Together with • 1 : 20 000  1 : 25 000 • Paper maps, over whole Belgium InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 66. 66 Future Plans ▪ Evaluation of Neogeography maps ▪ Evaluation of maps on different devices • Touch-interactions InDOG – 13-16/10/2014 Palacký University – Olomouc
  • 67. THANK YOU FOR YOUR ATTENTION QUESTIONS? Fanny. VandenHaute @UGent.be Lien.Dupont @UGent.be PieterLaseure @hotmail.com Annelies.Incoul @UGent.be Rasha.Deeb @UGent.be Kristien.Ooms @UGent.be Pepijn.Viaene @UGent.be

Notes de l'éditeur

  1. De cursus GI Platform speelt in op de huidige trends in de GIS-wereld en nog meer op de noden en behoeften van vele bedrijven. Net zoals het bedrijf waar ik als consultant werk: GEO Solutions.
  2. De cursus GI Platform speelt in op de huidige trends in de GIS-wereld en nog meer op de noden en behoeften van vele bedrijven. Net zoals het bedrijf waar ik als consultant werk: GEO Solutions.
  3. >Correlation between heat map column and saliency map column to check how close the viewing pattern of the participant is to the predicted saliency map >Correlations of experts and non-experts are compared >Correlations of different groups of landscapes are compared
  4. De cursus GI Platform speelt in op de huidige trends in de GIS-wereld en nog meer op de noden en behoeften van vele bedrijven. Net zoals het bedrijf waar ik als consultant werk: GEO Solutions.
  5. De cursus GI Platform speelt in op de huidige trends in de GIS-wereld en nog meer op de noden en behoeften van vele bedrijven. Net zoals het bedrijf waar ik als consultant werk: GEO Solutions.
  6. De cursus GI Platform speelt in op de huidige trends in de GIS-wereld en nog meer op de noden en behoeften van vele bedrijven. Net zoals het bedrijf waar ik als consultant werk: GEO Solutions.
  7. De cursus GI Platform speelt in op de huidige trends in de GIS-wereld en nog meer op de noden en behoeften van vele bedrijven. Net zoals het bedrijf waar ik als consultant werk: GEO Solutions.
  8. De cursus GI Platform speelt in op de huidige trends in de GIS-wereld en nog meer op de noden en behoeften van vele bedrijven. Net zoals het bedrijf waar ik als consultant werk: GEO Solutions.
  9. Let us start with the function of a landmark. A landmark is a wayfinding tool that either specifies a specific location or a certain direction. For example, coming from the left, I can say at the green landmark go right. Or I can say, go towards the green landmark, coming from top. Furthermore, these examples also indicate that a landmark is normally part of a view-action pair, meaning that the location or direction is linked to a specific action. As part of these view-action pairs, landmarks form an essential part of route instructions.
  10. In order to examine whether or not eye tracking can provide us relevant information with respect to the identification of landmarks, we compared the eye tracking data with verbalisation protocols. These protocols were examined by using two variants of thinking aloud: concurrent thinking aloud, whereby people had to verbalise their thoughts while navigating through the task, and cued retrospective think aloud. Here participants watched a recording of their (second) traversal of a route in the building on which the eye fixation where also displayed. This video and eye locations serve as a cue that may trigger them to provide useful information. The reason why we used CRTA is to detect possible reactivity caused by the additional task of verbalising during CTA. The verbal protocols were analyzed by using Elan Eudico Linguistic annotator. The eye tracking data was analyzed by using BeGaze to transfer all fixations to a reference image.
  11. All participants completed a route that comprised various floor levels and zones in the building twice. The first time they followed the experimenter, the second time they were asked to complete the route independently. In total 9 participants participated. 4 or them applied CTA, which resulted in 8 recordings because they had to complete the route twice. 5 applied CRTA, which resulted in 5 recordings because the watched the video after the second traversal of the route The verbal protocols related to each recording were split into verbalisation segments. Each segment was for example one landmark referral, one explanation, one silence.
  12. This reference image depicted several structural and object landmarks. Hallway, staircases, rooms Doors, windows, closets, fire fighting equipment, lights, garbage can, posters, radiator Server, elevator, ornament, unclear fixation, other, people Name sign (office), evacuation plan, route indicator, emergency signs (pictogram), written emergency signs
  13. After collecting the needed information, we compared each verbal segment with the eye fixation at (approximately) the same time. 41 % of the verbalisation segments comprised a referral to a landmark, either structural or an object. In 70 % of those cases this was reflected in the eye fixations. In almost 18 % of the cases, there was also a match, but it was impossible to tell on what object a person fixated on without the context offered by the verbalisations. For example, when fixating on a wall, the verbalisations clarified that the colour of the wall was considered to be salient. In total, 13 % of the verbalisations were not reflected in the eye fixations. Often because people referred to objects that they had encountered earlier or are expected to encounter in other rooms. When looking at the verbalisation segments that did not refer to a potential landmark and as such was not reflected in the eye tracking data, it becomes clear that these segments mostly comprise non relevant information as silences and random verbalisations that are not related to the wayfinding experience. However, 14 % of the segments comprised information that told us more about certain navigational difficulties or were explanations why a certain wayfinding action was executed or why certain objects were perceived salient.
  14. In a next step, we determined for each decision point what the landmark category was that was most fixated on in terms of number of fixation and duration of these fixations. At this stage we only focussed on the object landmark categories, because we noticed that a fixation on for example a staircase is difficult to interpret. Do they see the staircase of are they just paying attention where they are placing their feet so they don’t fall or step on something. Furthermore, it became apparent that in most of the times a single object was responsible for this rise in fixations. Then we checked whether or not these object landmarks were mentioned at the specific decision point. 59 times this was the case. 73 times they mentioned other landmarks (43 of them were structural landmarks, mostly staircases). Finally, in 89 of the cases the participant did not mention any potential landmark.
  15. Nonetheless, based on the earlier mentioned reasons (slide 4) we come to the following conclusion. [...] As such, verbal protocols can offer more context in support of eye tracking but should not be the subject of time consuming analysis.
  16. De cursus GI Platform speelt in op de huidige trends in de GIS-wereld en nog meer op de noden en behoeften van vele bedrijven. Net zoals het bedrijf waar ik als consultant werk: GEO Solutions.