SlideShare une entreprise Scribd logo
1  sur  31
6- McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Sales Knowledge: Customers, Products, Technologies Chapter 6
Chapter 6 6-
The Tree of Business Life: Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],I T C Ethical Service Builds T r u e Relationships T T T T T T T T T T T
Sources of Sales Knowledge ,[object Object],[object Object]
Knowledge Builds Relationships ,[object Object],[object Object],[object Object]
Know Your Customers ,[object Object]
Know Your Company ,[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Resellers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Aids Salespeople ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Spend Money on Advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Spend Money on Advertising?, cont… ,[object Object],[object Object],[object Object]
Sales Promotion Generates Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s It Worth? Pricing Your Product ,[object Object]
Exhibit 6.4: Examples of Prices and Discounts Salespeople Discuss in Their Sales Presentations
Know Your Competition, Industry, and Economy ,[object Object]
Personal Computers and Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price Sheets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discounts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discounts Cont. ,[object Object],[object Object],[object Object]
Markups ,[object Object],[object Object],[object Object]
Markups Cont. ,[object Object],[object Object],[object Object],[object Object]
ROI-- Return on Investment ,[object Object],[object Object]
Value Analysis ,[object Object],[object Object],[object Object],[object Object]
Value Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case 6A.1—Claire Cosmetics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Sales Pitch ,[object Object],[object Object],[object Object],[object Object]
Product Sales Pitch Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Sales Pitch Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Retail Selling Techniques
Retail Selling TechniquesRetail Selling Techniques
Retail Selling TechniquesMukul Bhartiya
 
What makes a good salesman
What makes a good salesmanWhat makes a good salesman
What makes a good salesmanAhmed Sleiman
 
What is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer marketWhat is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer marketSameer Mathur
 
Selling Techniques
Selling TechniquesSelling Techniques
Selling Techniqueskktv
 
, 7 steps of selling
, 7 steps of selling, 7 steps of selling
, 7 steps of sellingsarikaojha333
 
Sales Training, Compensation
Sales Training, CompensationSales Training, Compensation
Sales Training, CompensationInanc Alikilic
 
Pricing strategy of Retail stores
Pricing strategy of Retail storesPricing strategy of Retail stores
Pricing strategy of Retail storessubho sutradhar
 
Upselling - Best Techniques | Presentation Slides
Upselling - Best Techniques | Presentation SlidesUpselling - Best Techniques | Presentation Slides
Upselling - Best Techniques | Presentation SlidesAndriy Popov
 
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...Sameer Mathur
 
Detailed Retail Management Strategy PowerPoint Presentation Slides
Detailed Retail Management Strategy PowerPoint Presentation SlidesDetailed Retail Management Strategy PowerPoint Presentation Slides
Detailed Retail Management Strategy PowerPoint Presentation SlidesSlideTeam
 
Sales Training
Sales TrainingSales Training
Sales Trainingkktv
 
Customer Retention Strategy
Customer Retention StrategyCustomer Retention Strategy
Customer Retention StrategyAvinash Kumar
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketingdeepu2000
 

Tendances (20)

Retail Selling Techniques
Retail Selling TechniquesRetail Selling Techniques
Retail Selling Techniques
 
What makes a good salesman
What makes a good salesmanWhat makes a good salesman
What makes a good salesman
 
What is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer marketWhat is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer market
 
Selling Techniques
Selling TechniquesSelling Techniques
Selling Techniques
 
, 7 steps of selling
, 7 steps of selling, 7 steps of selling
, 7 steps of selling
 
Sales Training, Compensation
Sales Training, CompensationSales Training, Compensation
Sales Training, Compensation
 
Pricing strategy of Retail stores
Pricing strategy of Retail storesPricing strategy of Retail stores
Pricing strategy of Retail stores
 
Selling techniques
Selling techniquesSelling techniques
Selling techniques
 
9. CRM in Retail
9. CRM in Retail9. CRM in Retail
9. CRM in Retail
 
Distribution strategy ppt
Distribution strategy pptDistribution strategy ppt
Distribution strategy ppt
 
Distribution strategy
Distribution strategyDistribution strategy
Distribution strategy
 
Upselling - Best Techniques | Presentation Slides
Upselling - Best Techniques | Presentation SlidesUpselling - Best Techniques | Presentation Slides
Upselling - Best Techniques | Presentation Slides
 
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...
 
Merchandising
MerchandisingMerchandising
Merchandising
 
Introduction to Sales Process
Introduction to Sales Process Introduction to Sales Process
Introduction to Sales Process
 
Detailed Retail Management Strategy PowerPoint Presentation Slides
Detailed Retail Management Strategy PowerPoint Presentation SlidesDetailed Retail Management Strategy PowerPoint Presentation Slides
Detailed Retail Management Strategy PowerPoint Presentation Slides
 
Sales Training
Sales TrainingSales Training
Sales Training
 
Customer Retention Strategy
Customer Retention StrategyCustomer Retention Strategy
Customer Retention Strategy
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketing
 
Personal selling process
Personal selling processPersonal selling process
Personal selling process
 

Similaire à Chp 6 sales knowledge ppt

Mmi marketing 3
Mmi marketing 3Mmi marketing 3
Mmi marketing 3gatecomro
 
The marketing mix
The marketing mixThe marketing mix
The marketing mixCollege
 
The marketing mix
The marketing mixThe marketing mix
The marketing mixR Giles
 
Pricing considerations strategies
Pricing considerations strategiesPricing considerations strategies
Pricing considerations strategiesBabasab Patil
 
Marketing Power Sample Slides
Marketing Power Sample SlidesMarketing Power Sample Slides
Marketing Power Sample Slideshydege
 
18. sales promotion
18. sales promotion18. sales promotion
18. sales promotionAlfraz Shah
 
Product and brand managment
Product and brand managmentProduct and brand managment
Product and brand managmentHamid Hussain
 
Ebusinessmodelspp
EbusinessmodelsppEbusinessmodelspp
Ebusinessmodelsppumaixx
 
New Product Development And Product Life-Cycle Strategies
New Product Development And Product Life-Cycle StrategiesNew Product Development And Product Life-Cycle Strategies
New Product Development And Product Life-Cycle StrategiesMr.Yes!
 
Newproductdev 091101082820-phpapp01
Newproductdev 091101082820-phpapp01Newproductdev 091101082820-phpapp01
Newproductdev 091101082820-phpapp01Cesann Ala
 
E Business+Models Ppt
E Business+Models PptE Business+Models Ppt
E Business+Models Pptmd kaiser
 
Product life cycle
Product life cycleProduct life cycle
Product life cyclekamal modi
 
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02The House of Marketing
 
10 elements for a successful partner marketing execution
10 elements for a successful partner marketing execution10 elements for a successful partner marketing execution
10 elements for a successful partner marketing executionBastiaan Preseun
 

Similaire à Chp 6 sales knowledge ppt (20)

Mmi marketing 3
Mmi marketing 3Mmi marketing 3
Mmi marketing 3
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
Pricing considerations strategies
Pricing considerations strategiesPricing considerations strategies
Pricing considerations strategies
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Marketing Power Sample Slides
Marketing Power Sample SlidesMarketing Power Sample Slides
Marketing Power Sample Slides
 
Sm 6
Sm 6Sm 6
Sm 6
 
18. sales promotion
18. sales promotion18. sales promotion
18. sales promotion
 
Product and brand managment
Product and brand managmentProduct and brand managment
Product and brand managment
 
Sp
SpSp
Sp
 
01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing concepts
 
01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing concepts
 
3.01 PowerPoint
3.01 PowerPoint3.01 PowerPoint
3.01 PowerPoint
 
Ebusinessmodelspp
EbusinessmodelsppEbusinessmodelspp
Ebusinessmodelspp
 
New Product Development And Product Life-Cycle Strategies
New Product Development And Product Life-Cycle StrategiesNew Product Development And Product Life-Cycle Strategies
New Product Development And Product Life-Cycle Strategies
 
Newproductdev 091101082820-phpapp01
Newproductdev 091101082820-phpapp01Newproductdev 091101082820-phpapp01
Newproductdev 091101082820-phpapp01
 
E Business+Models Ppt
E Business+Models PptE Business+Models Ppt
E Business+Models Ppt
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
Pricingineconomicdownturn Francois Delvaux 123594482937 Phpapp02
 
10 elements for a successful partner marketing execution
10 elements for a successful partner marketing execution10 elements for a successful partner marketing execution
10 elements for a successful partner marketing execution
 

Plus de swhitman1

Chp 15 Time and Territory
Chp 15 Time and TerritoryChp 15 Time and Territory
Chp 15 Time and Territoryswhitman1
 
Chapter 13 Closing the Call
Chapter 13 Closing the CallChapter 13 Closing the Call
Chapter 13 Closing the Callswhitman1
 
Chp 12 Prospects Objections ppt
Chp 12 Prospects Objections pptChp 12 Prospects Objections ppt
Chp 12 Prospects Objections pptswhitman1
 
Chp 12 Prospects Objections ppt
Chp 12 Prospects Objections pptChp 12 Prospects Objections ppt
Chp 12 Prospects Objections pptswhitman1
 
Chp 11 Great Sales Presos ppt
Chp 11 Great Sales Presos pptChp 11 Great Sales Presos ppt
Chp 11 Great Sales Presos pptswhitman1
 
Chp 10 Strategic Presenting
Chp 10 Strategic PresentingChp 10 Strategic Presenting
Chp 10 Strategic Presentingswhitman1
 
Chp 9 Sales Preso Methods ppt
Chp 9 Sales Preso Methods pptChp 9 Sales Preso Methods ppt
Chp 9 Sales Preso Methods pptswhitman1
 
Chp 8 Planning Sales Call ppt
Chp 8 Planning Sales Call pptChp 8 Planning Sales Call ppt
Chp 8 Planning Sales Call pptswhitman1
 
Chp 7 Prospecting & Referrals
Chp 7 Prospecting & ReferralsChp 7 Prospecting & Referrals
Chp 7 Prospecting & Referralsswhitman1
 
Chp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge pptChp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge pptswhitman1
 
Chapter 5 -Relationshp Building
Chapter 5 -Relationshp BuildingChapter 5 -Relationshp Building
Chapter 5 -Relationshp Buildingswhitman1
 
Chapter 4 Psychology of Selling ppt
Chapter 4 Psychology of Selling pptChapter 4 Psychology of Selling ppt
Chapter 4 Psychology of Selling pptswhitman1
 
Chapter 3 Ethics First ppt
Chapter 3  Ethics First pptChapter 3  Ethics First ppt
Chapter 3 Ethics First pptswhitman1
 
Chapter 2 --Customer Relationships
Chapter 2 --Customer RelationshipsChapter 2 --Customer Relationships
Chapter 2 --Customer Relationshipsswhitman1
 
Chp1 Salespeople Careers
Chp1 Salespeople CareersChp1 Salespeople Careers
Chp1 Salespeople Careersswhitman1
 

Plus de swhitman1 (15)

Chp 15 Time and Territory
Chp 15 Time and TerritoryChp 15 Time and Territory
Chp 15 Time and Territory
 
Chapter 13 Closing the Call
Chapter 13 Closing the CallChapter 13 Closing the Call
Chapter 13 Closing the Call
 
Chp 12 Prospects Objections ppt
Chp 12 Prospects Objections pptChp 12 Prospects Objections ppt
Chp 12 Prospects Objections ppt
 
Chp 12 Prospects Objections ppt
Chp 12 Prospects Objections pptChp 12 Prospects Objections ppt
Chp 12 Prospects Objections ppt
 
Chp 11 Great Sales Presos ppt
Chp 11 Great Sales Presos pptChp 11 Great Sales Presos ppt
Chp 11 Great Sales Presos ppt
 
Chp 10 Strategic Presenting
Chp 10 Strategic PresentingChp 10 Strategic Presenting
Chp 10 Strategic Presenting
 
Chp 9 Sales Preso Methods ppt
Chp 9 Sales Preso Methods pptChp 9 Sales Preso Methods ppt
Chp 9 Sales Preso Methods ppt
 
Chp 8 Planning Sales Call ppt
Chp 8 Planning Sales Call pptChp 8 Planning Sales Call ppt
Chp 8 Planning Sales Call ppt
 
Chp 7 Prospecting & Referrals
Chp 7 Prospecting & ReferralsChp 7 Prospecting & Referrals
Chp 7 Prospecting & Referrals
 
Chp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge pptChp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge ppt
 
Chapter 5 -Relationshp Building
Chapter 5 -Relationshp BuildingChapter 5 -Relationshp Building
Chapter 5 -Relationshp Building
 
Chapter 4 Psychology of Selling ppt
Chapter 4 Psychology of Selling pptChapter 4 Psychology of Selling ppt
Chapter 4 Psychology of Selling ppt
 
Chapter 3 Ethics First ppt
Chapter 3  Ethics First pptChapter 3  Ethics First ppt
Chapter 3 Ethics First ppt
 
Chapter 2 --Customer Relationships
Chapter 2 --Customer RelationshipsChapter 2 --Customer Relationships
Chapter 2 --Customer Relationships
 
Chp1 Salespeople Careers
Chp1 Salespeople CareersChp1 Salespeople Careers
Chp1 Salespeople Careers
 

Chp 6 sales knowledge ppt