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Corporate presentation | company strategy | corporate structure




Hotels & resorts | F&B concepts | management consultancy | the art of spa | executive search
Hospitality is a way of life…
Corporate Presentation

                      ***

              Company strategy

                      ***

              Company structure

                      ***

                   Brands

                      ***

                  Concepts

                      ***

Reasons to choose willemsen hospitality holding
Corporate presentation



Willemsen Hospitality Holding is a private company with the head office based in the Netherlands. The company offers complete
solutions for hotels, resorts, restaurants, clubs, cruise-lines and serviced apartment operations.
The company manages and franchises hotels and resorts worldwide and offers management consultancy and business advisory
services to major hotel groups and individual businesses.
The services include executive search, interim management, turn around projects and interim management.

Willemsen Hospitality has regional offices in the UK, the USA, Denmark, Singapore, Bulgaria, Serbia, Russia, Dubai and Egypt.

Willemsen Hospitality Holding offers, via the various brands and subsidiaries, an innovative approach to management of
hospitality businesses with a strong focus on quality and therewith on long term financial success.

We do not have clients, only partners with a focus on a long term co-operation.
Company strategy



The strategy of the company is to strengthen its position as a hotel management and franchise company of high quality and
innovative hotels and resorts worldwide and also to further develop the activities of the brands and subsidiaries.

The diversification of the hospitality products is a substantial factor for the attraction of new clients and expansion of the market
share through the development of:

• A wide network of partners and regional representation

• Innovative new brands, concepts and services

• A portfolio of owned hotels

• Affiliations with quality hotel groups


Willemsen Hospitality Holding is developing the serviced apartment management activities in Bulgaria and Egypt

Willemsen Real Estate intensifies the brokerage activities

The consistant focus on training and development of the human capital is a guarantee for success
Company Structure
are upper upscale class hotels offering the most           are upscale class, 4 and 5 star branded hotels with
elegant and luxurious facilities with a deluxe level of    international standards of comfort, service and
comfort and personal service. Situated in gateway city     facilities. Each hotel offers you its own individual
centers and business districts and provided with ultra-    character, whilst reflecting the flavor of its location. All
modern amenities ensure ‘business perfect’; discretely     La Fleur Resorts are situated in key resort locations. La
providing guests with the latest cutting-edge              Fleur Resorts offers the discerning traveler cultural
technology at their fingertips when needed. Designed       originality and comfort in an invigorating and original
with elegance in mind, La Fleur Hotels provide the         style. With state-of-the-art meeting facilities and a
discerning traveler with security, exclusivity and         vibrant mix of bars and restaurants, La Fleur Resorts
discrete excellence.                                       are designed to exceed guest expectations.




 are upper upscale class hotels offering the most           are mid scale class hotels that are all different,
 elegant and luxurious facilities with a deluxe level of    but expressive of such shared values as a strong
 comfort and personal service. Situated in unique           regional focus. They offer business and leisure
 locations and provided with ultra-modern amenities         travelers a wide range of hotels in convenient
 ensure ‘wellness perfect’; discretely providing            locations usually in city centers or close to major
 guests with the latest cutting-edge technology at          access routes. They provide comfortable, well-
 their fingertips when needed. Designed with                maintained and functional accommodation and
 elegance in mind, La Fleur Boutique Collection             unique, innovative bar and restaurant concepts.
 provide the discerning traveler with wellness,
 culinary delight, exclusivity and discrete excellence.
Willemsen Real Estate is the owning company of
 the groups’ real estate.

 Willemsen Real Estate also offers brokerage
 services for hotel real estate and serviced
 apartments




Hospitality Talent provides full supporting
services to individual and corporate hospitality
businesses.

Core activities include business advisory,
turnaround management and interim
management projects.
Food, Beverage & retail
The Art of Spa………a haven of peace & tranquility set
against the ambience of natural beauty, for those who wish
to relax, restore and rejuvenate, body mind and spirit.

A paradise filled with exotic aromas, essential oils, spice
and floral fragrances, designed to enhance and optimise
the total “mind - body experience”.

Take a time-out from life as you know it . . . Welcome to
The Art of Spa.                                               The main restaurant concept for resorts which
                                                              choose to offer buffet meals for their guests
                                                              enjoying half board, full board or all inclusive
                                                              services.
                                                              Buffet setup as a fresh product market with a
                                                              selection of live cooking stations.




 Pool side snack concept for resorts. Offering the best
 products from the Mediterranean kitchen such as
 pasta’s, brochettas and beautiful salads.
This concept is a American style bar with a wide offer of international beverages and snacks.
 Live sport matches on large TV screens.




Coffee, tea, fresh juices and pastries in a beautiful setting.
The wide selection of coffee blends combined with home made pastries will excite the guests.
A combination of classical and trendy details in every aspect. This reflects in the
                                                      setting, decoration but also in the menu and wine list and of course in the music
                                                      and service style.
                                                      The good things from the past combined with modern trends and local flavours.




Asian restaurant offering noodles, Thai curries at a comfortable table setup as well
as a Sushi Bar which offers the best Sushi and Sashimi




                                                        Glazes, pesto’s, local wines and liquers. Olive oils and Balsamic vinegars
                                                        combined with books and collector items from the region combined in one
                                                        beautiful retail concept.
Reasons to choose willemsen hospitality holding


Services                                                   Flexibility

Willemsen Hospitality Holding offers a wide selection of   We are hoteliers, we think as hoteliers
services. Management, franchise, architectural design,     Our team consists of hospitality professionals with years of experience and a
management consultancy, executive search and fresh         European Hotel Management education
and innovative brands.                                     We adapt our strategy for your specific needs


Quality                                                    We share risk, we partner with you

The dedication to deliver the highest quality standards    Our fees are, besides a basic management fee, performance based.
guarantees long term financial success                     We only make money when you do!


Sales Value                                                Bottom line results

Strong sales & marketing network, sophisticated online     Since our fees are performance based we are highly motivated to maximize
reservation system, SEO, online marketing                  your bottom line results.
Regional sales offices worldwide, social networking
Hotel alliances & partners
Corporate Head Office
                       Lagestraat 31          Internet: www.lafleur-hotels.com
                       6953 BB Dieren         E-mail: info@lafleur-hotels.com
                       The Netherlands        Fax: +31-87-7847828




Netherlands – United Kingdom – USA – Dubai – Bulgaria – Egypt – Serbia – Singapore - Denmark

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Corporate Presentation

  • 1. Corporate presentation | company strategy | corporate structure Hotels & resorts | F&B concepts | management consultancy | the art of spa | executive search
  • 2. Hospitality is a way of life…
  • 3. Corporate Presentation *** Company strategy *** Company structure *** Brands *** Concepts *** Reasons to choose willemsen hospitality holding
  • 4.
  • 5. Corporate presentation Willemsen Hospitality Holding is a private company with the head office based in the Netherlands. The company offers complete solutions for hotels, resorts, restaurants, clubs, cruise-lines and serviced apartment operations. The company manages and franchises hotels and resorts worldwide and offers management consultancy and business advisory services to major hotel groups and individual businesses. The services include executive search, interim management, turn around projects and interim management. Willemsen Hospitality has regional offices in the UK, the USA, Denmark, Singapore, Bulgaria, Serbia, Russia, Dubai and Egypt. Willemsen Hospitality Holding offers, via the various brands and subsidiaries, an innovative approach to management of hospitality businesses with a strong focus on quality and therewith on long term financial success. We do not have clients, only partners with a focus on a long term co-operation.
  • 6.
  • 7. Company strategy The strategy of the company is to strengthen its position as a hotel management and franchise company of high quality and innovative hotels and resorts worldwide and also to further develop the activities of the brands and subsidiaries. The diversification of the hospitality products is a substantial factor for the attraction of new clients and expansion of the market share through the development of: • A wide network of partners and regional representation • Innovative new brands, concepts and services • A portfolio of owned hotels • Affiliations with quality hotel groups Willemsen Hospitality Holding is developing the serviced apartment management activities in Bulgaria and Egypt Willemsen Real Estate intensifies the brokerage activities The consistant focus on training and development of the human capital is a guarantee for success
  • 8.
  • 10. are upper upscale class hotels offering the most are upscale class, 4 and 5 star branded hotels with elegant and luxurious facilities with a deluxe level of international standards of comfort, service and comfort and personal service. Situated in gateway city facilities. Each hotel offers you its own individual centers and business districts and provided with ultra- character, whilst reflecting the flavor of its location. All modern amenities ensure ‘business perfect’; discretely La Fleur Resorts are situated in key resort locations. La providing guests with the latest cutting-edge Fleur Resorts offers the discerning traveler cultural technology at their fingertips when needed. Designed originality and comfort in an invigorating and original with elegance in mind, La Fleur Hotels provide the style. With state-of-the-art meeting facilities and a discerning traveler with security, exclusivity and vibrant mix of bars and restaurants, La Fleur Resorts discrete excellence. are designed to exceed guest expectations. are upper upscale class hotels offering the most are mid scale class hotels that are all different, elegant and luxurious facilities with a deluxe level of but expressive of such shared values as a strong comfort and personal service. Situated in unique regional focus. They offer business and leisure locations and provided with ultra-modern amenities travelers a wide range of hotels in convenient ensure ‘wellness perfect’; discretely providing locations usually in city centers or close to major guests with the latest cutting-edge technology at access routes. They provide comfortable, well- their fingertips when needed. Designed with maintained and functional accommodation and elegance in mind, La Fleur Boutique Collection unique, innovative bar and restaurant concepts. provide the discerning traveler with wellness, culinary delight, exclusivity and discrete excellence.
  • 11. Willemsen Real Estate is the owning company of the groups’ real estate. Willemsen Real Estate also offers brokerage services for hotel real estate and serviced apartments Hospitality Talent provides full supporting services to individual and corporate hospitality businesses. Core activities include business advisory, turnaround management and interim management projects.
  • 13. The Art of Spa………a haven of peace & tranquility set against the ambience of natural beauty, for those who wish to relax, restore and rejuvenate, body mind and spirit. A paradise filled with exotic aromas, essential oils, spice and floral fragrances, designed to enhance and optimise the total “mind - body experience”. Take a time-out from life as you know it . . . Welcome to The Art of Spa. The main restaurant concept for resorts which choose to offer buffet meals for their guests enjoying half board, full board or all inclusive services. Buffet setup as a fresh product market with a selection of live cooking stations. Pool side snack concept for resorts. Offering the best products from the Mediterranean kitchen such as pasta’s, brochettas and beautiful salads.
  • 14. This concept is a American style bar with a wide offer of international beverages and snacks. Live sport matches on large TV screens. Coffee, tea, fresh juices and pastries in a beautiful setting. The wide selection of coffee blends combined with home made pastries will excite the guests.
  • 15. A combination of classical and trendy details in every aspect. This reflects in the setting, decoration but also in the menu and wine list and of course in the music and service style. The good things from the past combined with modern trends and local flavours. Asian restaurant offering noodles, Thai curries at a comfortable table setup as well as a Sushi Bar which offers the best Sushi and Sashimi Glazes, pesto’s, local wines and liquers. Olive oils and Balsamic vinegars combined with books and collector items from the region combined in one beautiful retail concept.
  • 16. Reasons to choose willemsen hospitality holding Services Flexibility Willemsen Hospitality Holding offers a wide selection of We are hoteliers, we think as hoteliers services. Management, franchise, architectural design, Our team consists of hospitality professionals with years of experience and a management consultancy, executive search and fresh European Hotel Management education and innovative brands. We adapt our strategy for your specific needs Quality We share risk, we partner with you The dedication to deliver the highest quality standards Our fees are, besides a basic management fee, performance based. guarantees long term financial success We only make money when you do! Sales Value Bottom line results Strong sales & marketing network, sophisticated online Since our fees are performance based we are highly motivated to maximize reservation system, SEO, online marketing your bottom line results. Regional sales offices worldwide, social networking
  • 17. Hotel alliances & partners
  • 18. Corporate Head Office Lagestraat 31 Internet: www.lafleur-hotels.com 6953 BB Dieren E-mail: info@lafleur-hotels.com The Netherlands Fax: +31-87-7847828 Netherlands – United Kingdom – USA – Dubai – Bulgaria – Egypt – Serbia – Singapore - Denmark