SlideShare une entreprise Scribd logo
1  sur  18
The SNSF’s Social Media Strategy
Philippe Trinchan
Head of Communication
FNS
Contents
1. Online strategy
2. Social media strategy & policy
3. Language policy
4. Current developments
5. Social media platforms
6. Organisation and processes
7. Upcoming developments
Q&A
SNSF Knowledge is the key to the future.
Online strategy,
a two-way communication
• clear and direct access to information, especially for
young scientists / foreigners / international
• interaction with researchers and with the public
(communication, gaining input)
• reinforce customer service (redesign information, FAQ,
online tools, etc.)
• disseminate information, ensure more transparency
• show scientific results & output
• reputation management online (branding)
SNSF Knowledge is the key to the future.
Social media strategy
• Adapt to new communication habits
• Use new potentials:
• Information (direct, without multiplicators)
• Dialogue
• Networking
• Transaction / business processes
• Data mining
• Data depositories (YouTube or Flickr)
SNSF Knowledge is the key to the future.
snsf.ch
Twitter
YouTube
Facebook
XING
LinkedIn
Blog, Newsroom
Issues, contents,
Press releases
Jobs, sharing
features
Newsletter
Online strategy
App
SNSF Knowledge is the key to the future.
Social media Policy
• One voice on all channels (sender)
• Feed platforms with content according to target groups
• Uniform image through Corporate Design
• Online branding (funding agency, employer, community
label, etc.)
• Internal policy (empower and sensitise)
• SNSF language policy taken into account
SNSF Knowledge is the key to the future.
Language policy
• Provide similar content in all main languages
simultaneously
• If possible, address target group in its own language
• Linguistic diversity: added value for communication
• Public relations always in German and French,
complemented by English
• Exclusive use of English in exceptional cases
• Italian only for the website, not social media
SNSF Knowledge is the key to the future.
Current developments
• Pilot projects 2012
Facebook (only research magazine Horizonte),
YouTube, Twitter (only jobs), XING, LinkedIn
• Additional applications
Issuu (e-paper), Flickr (picture galleries)
• As of January 2013
Twitter, Facebook, XING, LinkedIn, YouTube
SNSF Knowledge is the key to the future.
Twitter
SNSF Knowledge is the key to the future.
Facebook
SNSF Knowledge is the key to the future.
YouTube
SNSF Knowledge is the key to the future.
XING/LinkedIn
SNSF Knowledge is the key to the future.
Further development
Full integration in communication portfolio
• Redesign snsf.ch and linked sub-websites (NRPs etc.)
with full integration of SNSF Newsletter und social
media (sharing features, newsroom, etc.)
• Expansion of monitoring and evaluation measures
• Implementation of advertising measures for offering
• Continual adjustment of offering based on evaluation
results
• Network for SNSF current and former grantees
• Analysis of other platforms such as Google+ and
Research Gate
SNSF Knowledge is the key to the future.
Organisation, processes
• Adapt organisation Communication division (editors,
publishing) and IT (mastering)
• Adapt processes, improve web & cross-media
culture/skills and information management
• Edition: web based edition, all-in-one, added contents
for online communication
• Publishing: standards & guidelines, publishing on all
platforms
• Multi-level feedback and escalation processes in-house
(workflows)
• Live monitoring via HootSuite (basic version), Google
Alerts; use of advanced tools under evaluation
FNS
Thank you for your attention
SNSF Knowledge is the key to the future.
Do you have any questions?
SNSF Knowledge is the key to the future.
Example: Finding research partners
via XING
SNSF Knowledge is the key to the future.
Finding research partners via XING
• Pilot project in 2012 for networking researchers in
Romania/Bulgaria and Switzerland
• XING as market leader in German-speaking
Switzerland and known in Eastern Europe
• XING group as a place for networking and exchange
(thematic sub-pages)
• Moderation and activation of group members by the
SNSF
• Overall positive feedback from researchers, room for
improvement as regards moderation/support
• Not well known and still underused

Contenu connexe

Similaire à Social Media @ Swiss National Science Foundation - SNF

Coordinating a social media presence for the library
Coordinating a social media presence for the libraryCoordinating a social media presence for the library
Coordinating a social media presence for the librarySarah Houghton
 
Social media strategy for communication and dissemination
Social media strategy for communication and disseminationSocial media strategy for communication and dissemination
Social media strategy for communication and disseminationAda Giannatelli
 
Introduction to Social Media Marketing for Business (presented at Birmingham ...
Introduction to Social Media Marketing for Business (presented at Birmingham ...Introduction to Social Media Marketing for Business (presented at Birmingham ...
Introduction to Social Media Marketing for Business (presented at Birmingham ...Ann Stanley
 
Volunteers and non profit communications strategy
Volunteers and non profit communications strategyVolunteers and non profit communications strategy
Volunteers and non profit communications strategyTemi Adewumi
 
New Media Promotion & Tenure--2009
New Media Promotion & Tenure--2009New Media Promotion & Tenure--2009
New Media Promotion & Tenure--2009Robert Hughes, Jr.
 
China SNS Focus Group Project
China SNS Focus Group ProjectChina SNS Focus Group Project
China SNS Focus Group ProjectChéng Jié Péng
 
Developing learning environment
Developing learning environmentDeveloping learning environment
Developing learning environmentTuukka Soini
 
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
 
Delivering the gender platform’s outcomes: Communications and engagement
Delivering the gender platform’s outcomes: Communications and engagementDelivering the gender platform’s outcomes: Communications and engagement
Delivering the gender platform’s outcomes: Communications and engagementILRI
 
Professional Learning Networks for Social Work
Professional Learning Networks for Social Work Professional Learning Networks for Social Work
Professional Learning Networks for Social Work Laurel Hitchcock
 
Creatinga socialmediastrategy
Creatinga socialmediastrategyCreatinga socialmediastrategy
Creatinga socialmediastrategyMohammedImran1989
 
Social Media Strategy Presentation October 20, 2014
Social Media Strategy Presentation October 20, 2014Social Media Strategy Presentation October 20, 2014
Social Media Strategy Presentation October 20, 2014Lakehead Public Schools
 
Digital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and TipsDigital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and TipsMeg Hogan, MBA
 
Professional Learning Networks for Social Work
Professional Learning Networks for Social Work Professional Learning Networks for Social Work
Professional Learning Networks for Social Work Laurel Hitchcock
 
Communications for uptake and outcomes (Nile and East Africa)
Communications for uptake and outcomes (Nile and East Africa)Communications for uptake and outcomes (Nile and East Africa)
Communications for uptake and outcomes (Nile and East Africa)Water, Land and Ecosystems (WLE)
 
Simple and Cost Effective Electronic Tools for Research with Youth
Simple and Cost Effective Electronic Tools for Research with YouthSimple and Cost Effective Electronic Tools for Research with Youth
Simple and Cost Effective Electronic Tools for Research with YouthYTH
 
Northern highlights 20140514 meyer
Northern highlights 20140514 meyerNorthern highlights 20140514 meyer
Northern highlights 20140514 meyerHans Hoornstra
 
Education Research Group Conference - Walk Before you Run
Education Research Group Conference - Walk Before you RunEducation Research Group Conference - Walk Before you Run
Education Research Group Conference - Walk Before you Rune-storm international
 

Similaire à Social Media @ Swiss National Science Foundation - SNF (20)

Coordinating a social media presence for the library
Coordinating a social media presence for the libraryCoordinating a social media presence for the library
Coordinating a social media presence for the library
 
Social media strategy for communication and dissemination
Social media strategy for communication and disseminationSocial media strategy for communication and dissemination
Social media strategy for communication and dissemination
 
Introduction to Social Media Marketing for Business (presented at Birmingham ...
Introduction to Social Media Marketing for Business (presented at Birmingham ...Introduction to Social Media Marketing for Business (presented at Birmingham ...
Introduction to Social Media Marketing for Business (presented at Birmingham ...
 
Volunteers and non profit communications strategy
Volunteers and non profit communications strategyVolunteers and non profit communications strategy
Volunteers and non profit communications strategy
 
B2B Approach to Social Media
B2B Approach to Social MediaB2B Approach to Social Media
B2B Approach to Social Media
 
Do social media investments pay off? Preliminary evidence from Swiss destinat...
Do social media investments pay off? Preliminary evidence from Swiss destinat...Do social media investments pay off? Preliminary evidence from Swiss destinat...
Do social media investments pay off? Preliminary evidence from Swiss destinat...
 
New Media Promotion & Tenure--2009
New Media Promotion & Tenure--2009New Media Promotion & Tenure--2009
New Media Promotion & Tenure--2009
 
China SNS Focus Group Project
China SNS Focus Group ProjectChina SNS Focus Group Project
China SNS Focus Group Project
 
Developing learning environment
Developing learning environmentDeveloping learning environment
Developing learning environment
 
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
 
Delivering the gender platform’s outcomes: Communications and engagement
Delivering the gender platform’s outcomes: Communications and engagementDelivering the gender platform’s outcomes: Communications and engagement
Delivering the gender platform’s outcomes: Communications and engagement
 
Professional Learning Networks for Social Work
Professional Learning Networks for Social Work Professional Learning Networks for Social Work
Professional Learning Networks for Social Work
 
Creatinga socialmediastrategy
Creatinga socialmediastrategyCreatinga socialmediastrategy
Creatinga socialmediastrategy
 
Social Media Strategy Presentation October 20, 2014
Social Media Strategy Presentation October 20, 2014Social Media Strategy Presentation October 20, 2014
Social Media Strategy Presentation October 20, 2014
 
Digital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and TipsDigital Marketing for Non-Profits: Social Media Best Practices and Tips
Digital Marketing for Non-Profits: Social Media Best Practices and Tips
 
Professional Learning Networks for Social Work
Professional Learning Networks for Social Work Professional Learning Networks for Social Work
Professional Learning Networks for Social Work
 
Communications for uptake and outcomes (Nile and East Africa)
Communications for uptake and outcomes (Nile and East Africa)Communications for uptake and outcomes (Nile and East Africa)
Communications for uptake and outcomes (Nile and East Africa)
 
Simple and Cost Effective Electronic Tools for Research with Youth
Simple and Cost Effective Electronic Tools for Research with YouthSimple and Cost Effective Electronic Tools for Research with Youth
Simple and Cost Effective Electronic Tools for Research with Youth
 
Northern highlights 20140514 meyer
Northern highlights 20140514 meyerNorthern highlights 20140514 meyer
Northern highlights 20140514 meyer
 
Education Research Group Conference - Walk Before you Run
Education Research Group Conference - Walk Before you RunEducation Research Group Conference - Walk Before you Run
Education Research Group Conference - Walk Before you Run
 

Plus de swissnex San Francisco

Swiss Higher Education & Social Media - A Snapshot
Swiss Higher Education & Social Media - A SnapshotSwiss Higher Education & Social Media - A Snapshot
Swiss Higher Education & Social Media - A Snapshotswissnex San Francisco
 
Snapshot: Swiss academia and social media - june 2013
Snapshot: Swiss academia and social media - june 2013Snapshot: Swiss academia and social media - june 2013
Snapshot: Swiss academia and social media - june 2013swissnex San Francisco
 
Case Scenarios in Community Management Workshop
Case Scenarios in Community Management WorkshopCase Scenarios in Community Management Workshop
Case Scenarios in Community Management Workshopswissnex San Francisco
 
Steffen Schmidt - „tone and mood“ – Music in Film
Steffen Schmidt - „tone and mood“ – Music in FilmSteffen Schmidt - „tone and mood“ – Music in Film
Steffen Schmidt - „tone and mood“ – Music in Filmswissnex San Francisco
 
Uri Hasson - Neurocinematics: The Neuroscience of Film
Uri Hasson - Neurocinematics: The Neuroscience of FilmUri Hasson - Neurocinematics: The Neuroscience of Film
Uri Hasson - Neurocinematics: The Neuroscience of Filmswissnex San Francisco
 
Patrizia Lombardo - Music Magic in Film
Patrizia Lombardo - Music Magic in FilmPatrizia Lombardo - Music Magic in Film
Patrizia Lombardo - Music Magic in Filmswissnex San Francisco
 
Gracenote: Music Navigation and Discovery
Gracenote: Music Navigation and DiscoveryGracenote: Music Navigation and Discovery
Gracenote: Music Navigation and Discoveryswissnex San Francisco
 
Brennon Bortz - A Mobile Physiological Sensing System for Measuring Emotional...
Brennon Bortz - A Mobile Physiological Sensing System for Measuring Emotional...Brennon Bortz - A Mobile Physiological Sensing System for Measuring Emotional...
Brennon Bortz - A Mobile Physiological Sensing System for Measuring Emotional...swissnex San Francisco
 
Eduardo Coutinho - Psychoacoustic cues to emotion in speech prosody and music
Eduardo Coutinho - Psychoacoustic cues to emotion in speech prosody and musicEduardo Coutinho - Psychoacoustic cues to emotion in speech prosody and music
Eduardo Coutinho - Psychoacoustic cues to emotion in speech prosody and musicswissnex San Francisco
 
Shane Myrbeck - Listening to Design - Immersive Acoustics Modeling in the ARU...
Shane Myrbeck - Listening to Design - Immersive Acoustics Modeling in the ARU...Shane Myrbeck - Listening to Design - Immersive Acoustics Modeling in the ARU...
Shane Myrbeck - Listening to Design - Immersive Acoustics Modeling in the ARU...swissnex San Francisco
 
Interactive Socio-Mobile Systems for Active Experience of Audiovisual Content
Interactive Socio-Mobile Systems for Active Experience of Audiovisual Content Interactive Socio-Mobile Systems for Active Experience of Audiovisual Content
Interactive Socio-Mobile Systems for Active Experience of Audiovisual Content swissnex San Francisco
 
Philippe Dinkel - Artistic versus scientific research: the challenge of the S...
Philippe Dinkel - Artistic versus scientific research: the challenge of the S...Philippe Dinkel - Artistic versus scientific research: the challenge of the S...
Philippe Dinkel - Artistic versus scientific research: the challenge of the S...swissnex San Francisco
 
Marc-André Rappaz - Metaphors, gestures, and emotions in music
Marc-André Rappaz - Metaphors, gestures, and emotions in musicMarc-André Rappaz - Metaphors, gestures, and emotions in music
Marc-André Rappaz - Metaphors, gestures, and emotions in musicswissnex San Francisco
 
James Davies - What is operatic emotion?
James Davies - What is operatic emotion?James Davies - What is operatic emotion?
James Davies - What is operatic emotion?swissnex San Francisco
 
Klaus Scherer - Heavenly Voices - The expression of emotion in operatic singi...
Klaus Scherer - Heavenly Voices - The expression of emotion in operatic singi...Klaus Scherer - Heavenly Voices - The expression of emotion in operatic singi...
Klaus Scherer - Heavenly Voices - The expression of emotion in operatic singi...swissnex San Francisco
 

Plus de swissnex San Francisco (20)

It feels like
It feels likeIt feels like
It feels like
 
Digital campus @ UNIL Nov 14 2014
Digital campus @ UNIL Nov 14 2014Digital campus @ UNIL Nov 14 2014
Digital campus @ UNIL Nov 14 2014
 
What's Hot in Silicon Valley
What's Hot in Silicon ValleyWhat's Hot in Silicon Valley
What's Hot in Silicon Valley
 
UNIL & instagram
UNIL & instagramUNIL & instagram
UNIL & instagram
 
Swiss Higher Education & Social Media - A Snapshot
Swiss Higher Education & Social Media - A SnapshotSwiss Higher Education & Social Media - A Snapshot
Swiss Higher Education & Social Media - A Snapshot
 
Snapshot: Swiss academia and social media - june 2013
Snapshot: Swiss academia and social media - june 2013Snapshot: Swiss academia and social media - june 2013
Snapshot: Swiss academia and social media - june 2013
 
Case Scenarios in Community Management Workshop
Case Scenarios in Community Management WorkshopCase Scenarios in Community Management Workshop
Case Scenarios in Community Management Workshop
 
Uri Hasson - Film and Music Workshop
Uri Hasson - Film and Music WorkshopUri Hasson - Film and Music Workshop
Uri Hasson - Film and Music Workshop
 
Steffen Schmidt - „tone and mood“ – Music in Film
Steffen Schmidt - „tone and mood“ – Music in FilmSteffen Schmidt - „tone and mood“ – Music in Film
Steffen Schmidt - „tone and mood“ – Music in Film
 
Uri Hasson - Neurocinematics: The Neuroscience of Film
Uri Hasson - Neurocinematics: The Neuroscience of FilmUri Hasson - Neurocinematics: The Neuroscience of Film
Uri Hasson - Neurocinematics: The Neuroscience of Film
 
Patrizia Lombardo - Music Magic in Film
Patrizia Lombardo - Music Magic in FilmPatrizia Lombardo - Music Magic in Film
Patrizia Lombardo - Music Magic in Film
 
Gracenote: Music Navigation and Discovery
Gracenote: Music Navigation and DiscoveryGracenote: Music Navigation and Discovery
Gracenote: Music Navigation and Discovery
 
Brennon Bortz - A Mobile Physiological Sensing System for Measuring Emotional...
Brennon Bortz - A Mobile Physiological Sensing System for Measuring Emotional...Brennon Bortz - A Mobile Physiological Sensing System for Measuring Emotional...
Brennon Bortz - A Mobile Physiological Sensing System for Measuring Emotional...
 
Eduardo Coutinho - Psychoacoustic cues to emotion in speech prosody and music
Eduardo Coutinho - Psychoacoustic cues to emotion in speech prosody and musicEduardo Coutinho - Psychoacoustic cues to emotion in speech prosody and music
Eduardo Coutinho - Psychoacoustic cues to emotion in speech prosody and music
 
Shane Myrbeck - Listening to Design - Immersive Acoustics Modeling in the ARU...
Shane Myrbeck - Listening to Design - Immersive Acoustics Modeling in the ARU...Shane Myrbeck - Listening to Design - Immersive Acoustics Modeling in the ARU...
Shane Myrbeck - Listening to Design - Immersive Acoustics Modeling in the ARU...
 
Interactive Socio-Mobile Systems for Active Experience of Audiovisual Content
Interactive Socio-Mobile Systems for Active Experience of Audiovisual Content Interactive Socio-Mobile Systems for Active Experience of Audiovisual Content
Interactive Socio-Mobile Systems for Active Experience of Audiovisual Content
 
Philippe Dinkel - Artistic versus scientific research: the challenge of the S...
Philippe Dinkel - Artistic versus scientific research: the challenge of the S...Philippe Dinkel - Artistic versus scientific research: the challenge of the S...
Philippe Dinkel - Artistic versus scientific research: the challenge of the S...
 
Marc-André Rappaz - Metaphors, gestures, and emotions in music
Marc-André Rappaz - Metaphors, gestures, and emotions in musicMarc-André Rappaz - Metaphors, gestures, and emotions in music
Marc-André Rappaz - Metaphors, gestures, and emotions in music
 
James Davies - What is operatic emotion?
James Davies - What is operatic emotion?James Davies - What is operatic emotion?
James Davies - What is operatic emotion?
 
Klaus Scherer - Heavenly Voices - The expression of emotion in operatic singi...
Klaus Scherer - Heavenly Voices - The expression of emotion in operatic singi...Klaus Scherer - Heavenly Voices - The expression of emotion in operatic singi...
Klaus Scherer - Heavenly Voices - The expression of emotion in operatic singi...
 

Dernier

RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 

Dernier (20)

RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 

Social Media @ Swiss National Science Foundation - SNF

  • 1. The SNSF’s Social Media Strategy Philippe Trinchan Head of Communication
  • 2. FNS Contents 1. Online strategy 2. Social media strategy & policy 3. Language policy 4. Current developments 5. Social media platforms 6. Organisation and processes 7. Upcoming developments Q&A
  • 3. SNSF Knowledge is the key to the future. Online strategy, a two-way communication • clear and direct access to information, especially for young scientists / foreigners / international • interaction with researchers and with the public (communication, gaining input) • reinforce customer service (redesign information, FAQ, online tools, etc.) • disseminate information, ensure more transparency • show scientific results & output • reputation management online (branding)
  • 4. SNSF Knowledge is the key to the future. Social media strategy • Adapt to new communication habits • Use new potentials: • Information (direct, without multiplicators) • Dialogue • Networking • Transaction / business processes • Data mining • Data depositories (YouTube or Flickr)
  • 5. SNSF Knowledge is the key to the future. snsf.ch Twitter YouTube Facebook XING LinkedIn Blog, Newsroom Issues, contents, Press releases Jobs, sharing features Newsletter Online strategy App
  • 6. SNSF Knowledge is the key to the future. Social media Policy • One voice on all channels (sender) • Feed platforms with content according to target groups • Uniform image through Corporate Design • Online branding (funding agency, employer, community label, etc.) • Internal policy (empower and sensitise) • SNSF language policy taken into account
  • 7. SNSF Knowledge is the key to the future. Language policy • Provide similar content in all main languages simultaneously • If possible, address target group in its own language • Linguistic diversity: added value for communication • Public relations always in German and French, complemented by English • Exclusive use of English in exceptional cases • Italian only for the website, not social media
  • 8. SNSF Knowledge is the key to the future. Current developments • Pilot projects 2012 Facebook (only research magazine Horizonte), YouTube, Twitter (only jobs), XING, LinkedIn • Additional applications Issuu (e-paper), Flickr (picture galleries) • As of January 2013 Twitter, Facebook, XING, LinkedIn, YouTube
  • 9. SNSF Knowledge is the key to the future. Twitter
  • 10. SNSF Knowledge is the key to the future. Facebook
  • 11. SNSF Knowledge is the key to the future. YouTube
  • 12. SNSF Knowledge is the key to the future. XING/LinkedIn
  • 13. SNSF Knowledge is the key to the future. Further development Full integration in communication portfolio • Redesign snsf.ch and linked sub-websites (NRPs etc.) with full integration of SNSF Newsletter und social media (sharing features, newsroom, etc.) • Expansion of monitoring and evaluation measures • Implementation of advertising measures for offering • Continual adjustment of offering based on evaluation results • Network for SNSF current and former grantees • Analysis of other platforms such as Google+ and Research Gate
  • 14. SNSF Knowledge is the key to the future. Organisation, processes • Adapt organisation Communication division (editors, publishing) and IT (mastering) • Adapt processes, improve web & cross-media culture/skills and information management • Edition: web based edition, all-in-one, added contents for online communication • Publishing: standards & guidelines, publishing on all platforms • Multi-level feedback and escalation processes in-house (workflows) • Live monitoring via HootSuite (basic version), Google Alerts; use of advanced tools under evaluation
  • 15. FNS Thank you for your attention
  • 16. SNSF Knowledge is the key to the future. Do you have any questions?
  • 17. SNSF Knowledge is the key to the future. Example: Finding research partners via XING
  • 18. SNSF Knowledge is the key to the future. Finding research partners via XING • Pilot project in 2012 for networking researchers in Romania/Bulgaria and Switzerland • XING as market leader in German-speaking Switzerland and known in Eastern Europe • XING group as a place for networking and exchange (thematic sub-pages) • Moderation and activation of group members by the SNSF • Overall positive feedback from researchers, room for improvement as regards moderation/support • Not well known and still underused