2. What is Shop Assist?
Mobile App – native iOS
Simple steps:
Search → Organize →Share → Buy

3. What problems it wants to solve?

4. What problems it wants to solve?

5. What problems it solves?
Happier family environment

6. Competition
GoodGuide RedLaser
Nextag
Adulmec.ro WalletBuzz
Global competition
Local competition
- Local offer
- Client service
- Local partnerships
- Unique: combining shopping
list & offers locally

7. We love shoppers
- 12% Romanians use smartphones
- Estimated market capture: ~30.000
- 0.3% of population
Target audience:
- Young couples (with children)
- 8,5 mil. households in Romania

8. Customer Validation
N u
3 7 %
D a
6 3 %
H o w m a n y p e o p le d o a s h o p p in g lis t
b e fo r e g o in g s h o p p in g

9. Customer Validation
N u
9 0 %
D a
1 0 %
P e o p le t h a t a lr e a d y u s e a s im ila r a p p

10. Customer Validation
N u
3 7 %
D a
6 3 %
H o w m a n y w o u ld u s e a s h o p p in g
p la n n in g a p p

11. We love shops & products
Retailers
Ex: Lidl, Real, Kaufland, etc.
Producers
Ex. Nestle, Danone, Dove, etc.
Local Advertisers

12. We like to buy things too
- Auction product placement system
- NFC – Near Field Communication
- Fee for higher number of products
- Surveys and statistics
- Premium version for end- users (free of advertising)
- Local Advertising
Revenue model

13. Revenue
P r o d u c t a u c t io n
5 0 %
N F C
1 0 %
S u r v e y s &
S t a t is t ic s
3 0 %
P r e m iu m
v e r s io n
1 0 %
- ~ 75.000 euros revenue in the second year
- Become profitable by the third year

14. Estimated Costs
A d m in is t r a t io n
7 %
A d v e r t is in g
5 3 %
S a le s
1 6 %
P r o d u c e
r e s o u r c e s
2 1 %
T e c h n o lo g y
1 %
L e g a l
2 %

15. Team
Daniela – marketing & sales
Zsolt - designer
Adrian - developer
Isidor - designer

16. THANK YOU!
THANK YOU!