5. Cross Platform | Manage expectations
Reach Wow
DTT DCable DSat FreeSat Wii Playstation XBox Android Canvas
Font
Vector Capabilities
Processing Power
HD vs SD
Frame rate
Access to platform
Colour palettes
Animation capability
Tuners
Colour display
Video handling
Broadcast
11. Users | Browsing behaviours
Lean back Users Average users Power Users
Copyright Slipstream
Wallpaper viewing Flick viewing Committed Controller Search
Doing something else Non-committed; ‘Flicking with attitude’ Intensely focused;
(Monitoring TV) Minimal filtering Very personalised
User quote: User quote: User quote: User quote:
“I just leave it on in the “I know what I want to watch “Most of what's on is “I would spend a lot of
when I see it. I don't plan my
background for some rubbish I hunt out the best time setting my system up
life with TV Magazines”
noise while I’m working stuff and don't stay put so I know where to go to
around the house I tune in too long” get what I want”
and out of watching”
12. Users | Features Adoption Source: BBC Usability team
Discovering hidden power functions
Userʼs Experience level
(shortcuts, gesture, accelerators)
Exploring secondary functions
out of curiosity or by chance
Searching for specific
programs using search
Basic browsing using
scroll/page and select
Time
14. Users |
Traditional 10’ Experience
•
Lean back
•
Entertainment
10ft
•
Social
•
Less effort = better
•
Social Event
15. Users | Entrypoints
TV Web
Snacking Browse
Lean back Users Power Users
•
EPG •
Search
•
Portals •
Reviews
•
Search •
Social Rec.
•
Red Button •
Reviews
•
Linked data •
Box set
•
Promo
•
Series bookings
•
Series stacking
16. Users | Screen focus
Snacking
TV
TV
TV
Web
Web
Web
Browse
TV
TV
TV
Web
Web
Web
21. Ten Top Tips for TV
1. Know your platform strengths and limitations.
2. Simple navigation.
3. Clear, visible actionable buttons.
4. Typography which is concise and clear.
5. Keep important content within the safe areas.
6. Keep content close, no more than 3 clicks away.
7. Think about how animations can enhance your designs.
8. Colour misbehaves on telly – test often!
9. Think about depth and well as X and Y.
10. Make it entertaining!
