2. SUPERCROSS.COM
MEDIA DECK 2012
TABLE OF
CONFIDENTIAL
CONTENTS
SUPERCROSS.COM
SUPERCROSS.COM READER
RACE COVERAGE
WHY SUPERCROSS.COM
ADVERTISE WITH US
ONLINE AD RATES
GENERAL SPECS
CONTACT US
3. SUPERCROSS.COM
MEDIA DECK 2012
SUPERCROSS
CONFIDENTIAL
.COM
Supercross.com is already the most influential outlet for moto and off-road available online today, and with upcoming enhancements
and added features the site is poised to grow bigger than ever in 2012. In times like these your marketing dollars need to be
maximized for the best possible return. Supercross.com - Your window to the moto world!
Awarded the top position placement by search engines, Supercross.com is a premier moto website that provides complete national
and global coverage of supercross, motocross, freestyle, the X-Games, and more.
Whether a new fan or seasoned professional, viewers receive a full spectrum of breaking news, race results, ticket purchases,
photos, and videos, as well as access to exclusive features with the biggest names in the industry. Supercross.com provides the most
compelling and exhaustive moto content that consistently satisfies a growing and hungry fan base.
4. SUPERCROSS.COM
MEDIA DECK 2012
SUPERCROSS
CONFIDENTIAL
.COM
READER
Supercross.com is routinely visited by viewers from all levels of involvement with the moto industry (see demographic info below).
However, our average core follower—one who eats, sleeps, and breathes moto—is a twenty-seven-year-old male with an annual
income of $75K who owns two bikes and loves attending or viewing race events.
SUPERCROSS.COM DEMOGRAPHCS
AGE GENDER HOUSEHOLD INCOME
0 - 17 9% Male 89% $0 - $24,999 < 1%
18 - 24 12% Female 11% $25,000 - $49,999 30%
0% 20% 40% 60% 80% 100%
25 - 34 21% $50,000 - $74,999 45%
35 - 44 37% $75,000 - $99,999 20%
45 - 54 21% $100,000 - $149,999 5%
EDUCATION
55 - 64 < 1% $150,000 or more < 1%
Less than HS diploma 9%
65 or more < 1% 0% 20% 40% 60%
High School 24%
0% 20% 40%
Some College 46%
Bachelors Degree 21%
Graduate Degree < 1%
Source: Google Analytics 0% 20% 40% 60%
5. SUPERCROSS.COM
MEDIA DECK 2012
RACE
CONFIDENTIAL
COVERAGE
2012 SUPERCROSS RACE COVERAGE
AMA Supercross Series Championship | JAN - APR
AMA National Motocross Championship | MAY - SEPT
AMA Women’s National Motocross Championship | MAY - SEPT
FIM World Motocross Champion Grand Prix Series | APR - SEPT
FIM Women’s World Motocross Champion Grand Prix Series | APR - SEPT
Australasian Supercross Series | OCT - NOV
6. SUPERCROSS.COM
MEDIA DECK 2012
CONFIDENTIAL
WHY
SUPERCROSS
.COM?
HIGH TRAFFIC + CORE DEMOGRAPHIC = MARKETING DOLLARS WELL SPENT
#1 IN ONLINE TRAFFIC WITHOUT PRINT PUBLICATION
With many internet resources to spend your marketing dollars, why not choose a site with high
traffic and attention to detail to help get your product in front of the right demographic.
ADDRESS GOOGLE PAGE RANK
Motocross.transworld.net 6
SUPERCROSS.COM 5
Racerxill.com 4
Vitalmx.com 4
Vurbmoto.com 4
Source: Market Samurai ®
7. SUPERCROSS.COM
MEDIA DECK 2012
ADVERTISE
CONFIDENTIAL
WITH US
SITE ANALYTICS
• Monthly page views: 1,404,437
• Monthly visits: 210,383
• Monthly unique visitors: 128,882
• Average time on site: 9 minutes 30 seconds HOW TO ADVERTISE
• Significant monthly unique visitors abroad in • Branded Content • Mobile App
Canada, Australia, UK, France, and more • Display Advertising • Homepage Roadblocks
• Site Wrap • Re-Targeting
Source: Google Analytics • Video Sponsorship • Custom Activation
8. SUPERCROSS.COM
MEDIA DECK 2012
HOW TO ADVERTISE
CONFIDENTIAL
BRANDED CONTENT DISPLAY ADVERTISING
By sponsoring some of the exclusive content on Supercross.com gives you a full suite of shapes and sizes for display
Supercross.com such as Race Results, RJ Says, or advertising. From the standard 300x600 half page banners, to
Amanda OnSite your brand will enjoy premium visibility 728x90 leaderboard advertisements, to ad blocks of all sizes,
and exposure with our loyal fan base. giving you the flexibility to be creative with your campaigns, and
convey your message the best way possible.
LEADBOARD
YOUR LOGO
HALFPAGE
BANNER
HOMEPAGE 3:1
9. SUPERCROSS.COM
MEDIA DECK 2012
HOW TO ADVERTISE
CONFIDENTIAL
(CONTINUED)
SITE WRAP VIDEO SPONSORSHIP
One of the best ways to generate immediate and Supercross.com can propel your brand using simple techniques
measurable click through results, is to have your such as logo-imbedded videos or sponsorship of the video
branding wrap the entire Supercross.com site. Readers homepage. We also have the expertise to execute more advanced
will gain awareness of the campaign and be channeled campaigns such as complete product reviews, script write-ins,
directly to your site by clicking anywhere in the strategic product placement, and full promotional pieces.
Supercross.com background.
YOUR LOGO
10. SUPERCROSS.COM
MEDIA DECK 2012
HOW TO ADVERTISE
CONFIDENTIAL
(CONTINUED)
MOBILE APP HOMEPAGE ROADBLOCKS
The Supercross.com mobile application gives mobile Supercross.com boasts over 128,000 unique monthly visits, and
users the same experience as the main site (race results, each one represents an opportunity to grow your brand. Before
rider profiles, schedules, tickets, streaming videos, etc.) getting to the main site, every visitor views your video short or
right in the palm of their hands. Advertisements on the campaign, or receives an offer. This allows you to capture the
app work exactly the same way as on the site: tractable attention of our viewers at its highest level.
clicks take users directly to your mobile site.
11. SUPERCROSS.COM
MEDIA DECK 2012
HOW TO ADVERTISE
CONFIDENTIAL
(CONTINUED)
RE-TARGETING
One of the aspects which set Supercross.com apart from our competitors is the ability to “retarget” visitors to the site. By integrating social
media, newsletters, custom email campaigns, page peels and more, Supercross.com gives you the ability to capture and engage with potential
customers.
CUSTOM ACTIVATION
When you become an advertising partner with Supercross.com, your marketing will be executed with the expert planning, tracking, and
analysis of a professional marketing firm. We work together with our partners to develop and execute fully customized campaigns across
any and all of our advertising channels, or to develop new solutions.
LEADBOARD
HALFPAGE
BANNER
HOMEPAGE 3:1
YOUR LOGO
YOUR LOGO
12. SUPERCROSS.COM
MEDIA DECK 2012
ONLINE
CONFIDENTIAL
AD
RATES
GENERAL RATES
• Branded Content:
• Display Advertising:
• Site Wrap:
• Video Sponsorship:
• Mobile App:
• Homepage Roadblocks:
• Re-Targeting:
• Custom Activation:
TARGETING OPTIONS
Banners, including mobile banners, can be targeted by geography,
browser, browser language, operating system, bandwidth, user
domain, day, time, and more.
13. SUPERCROSS.COM
MEDIA DECK 2012
GENERAL
CONFIDENTIAL
SPECS
ACCEPTABLE FILE FORMATS
• JPG
• GIF
• SWF
Rich media vendors accepted:
Pointroll/Pixel, Mediaplex/Standard, Eyewonder/Javascript, Facilitate/Javascript/Flash, Facilitate/
Javascript/Universal, Adition/Javascript, Adtech/Javascript, Adtech/IFrame, Atlas/IFrame/
Script, Atlas/Standard/Standard Image, Doubleclick DFA/Javascript/Dynamic, Flashtalking/Pixel,
Flashtalking/Javascript, Google/AdSense, Tradedoubler/Javascript
*Supercross will test any rich media vendor.
FLASH REQUIREMENTS
• Flash 8
• Action Script 2.0
• clickTAG (case-sensitive)
LOOPING AND ANIMATION
Banner ads on Supercross.com are programmed and placed to be seen, so it’s
not necessary to get overly flashy with your banner ads, particularly on halfpage
units. If you do use video or a lot of movement, we highly suggest limiting it to
one or two loops max, then stopping on a static call-to-action. Keep in mind that
our halfpage units sometimes stay on a user’s screen for up to 15 minutes.
SUBMISSION
All banner creative should be submitted to otto@supercross.com at least 2 full
business days before the contracted start date. All banner ads are subject to
Supercross’ approval.
14. SUPERCROSS.COM
MEDIA DECK 2012
CONTACT
CONFIDENTIAL
US
OTTO NEBEL
otto@supercross.com
O. 866.631.1584 X16502
C. 858.784.1532
