Why is Social Media a necessity for the new workplace? How can knowledge be captured, preserved , shared and built upon with the help of social media in the new workplace?

1. Social Media & The NewWorkplace
Saurabh Pandey
<Google, Airtel, Ibibo, Zdnet, AtomThought>

2. Major CEO Concerns CIOs should Address
Gartner Symposium, Orlando, Oct, 2010

3. The NewWorkplace?
N=1 & R=g (CK Prahlad)
Leads to new challenges @ workplace!
The New Age of Innovation, CK Prahlad

4. Challenges @ the newworkplace
How can we reduce the time employees spent
To find the right people and information
they need to do their jobs?
CEO

5. Challenges @ the newworkplace
How can I make sure that
new team members kick-start
from day 1?
Team Leader

6. Challenges @ the newworkplace
In times of restructuring and
layoffs how do we connect our
workforce and make them feel
valued in such a way that their
productivity is not hurt? HR-Manager

7. Challenges @ the newworkplace
How do I get work done
effectively in my globally
disperse team?
Project Manager

8. Bottomline:
How can all of us can
Collaborate, Communicate
and Share better so as to
create Efficient and
Innovative products or
services that meet or surpass
the Expectations of our
Stakeholders and
Consumers? All of us

9. Realities @ Workplace 2.0

10. 1. Communication, Innovation & Distance
Exponential drop in communication frequency between engineers as the distance between them increases.
However the more they communicate the more they innovate-proven many times.
Managing Flow of Technology, Thomas Allen, MIT

11. 2. Emergence of Weak Ties
People who work together and
stay together demonstrate
Strong Ties- tend to think
alike My Idea My Idea
New
This may decay diverse Idea
thinking and innovation
People belonging to different
groups and have developed
some sort of relationship
demonstrate Weak Ties.
Leading to diversity of ideas
and thought processes

12. 3. Moving from Static to Social Collaboration
Windows Generation Wiki Generation
The young generation employees are moving to an open ecosystem-whether we like it or not!

13. 4.Democratization of Communication
Intranet and eMail
Newsletters are
dead!
All of you here know
the pathetic
employee traction
the above 2 tools
generate!

14. We Operate in Silos…
One department in the same building is unaware about the other department!
It’s even worse when teams are spread across the world!
Image source: office-modular.net

15. If we get everyone talking & sharing…
Imagine Airtel Mobile Banking team inspiring Airtel NRI team for NRI fund transfer?

16. …we can then get a great macro view…
Imagine one division of Airtel getting 5 new ideas daily in their dashboards?

17. …and get our problems solved faster
Enhance collaboration, camaraderie and feel-good. Let people also sort out small stuff

18. Another Perspective of Workplace 2.0
Apart
Workflow Portals, eMail
Time Pain!!
eMail, VC, Phone
Together
Together Space Apart
Source: Acando Consulting

19. Enhance communication frequency
> collaboration>ideation>innovation
Blogs, Wikis and Social Networks
Teams across time and space
Knowledge stored in mind, shared informally

20. Very clear need in enterprises to bring disparate teams together
And focus on enhancing communication and collaboration

21. This is nowhappening @ Workplace 2.0?
Using Web 2.0 tools into the enterprise to foster collaboration &
sharing among partners, employees and buyers, in order to
create delight for everyone.

22. The smart workplace @ IBM
17,000 internal blogs Crowd-Sourced Ideas- Identified
100,000 employees using blogs 10 incubation ideas, invested
53,000 employees on SocialBlue USD100M
(Facebook like platform for Thought-leadership- these blogs
employees) are read by clients and prospective
50,000 alumni on facebook and employees (also by competition)
linked in Monetisation & Test Bed: Some of
these social tools are being offered
by IBM to clients as a part of larger
solutions
Global teams interact better-look-
up the profiles of team-mates- this
helps a con-call become richer
Global Recognition- Ideas are
shared on a global level and
recognition is also on a global scale

23. Dell- Customer Involvement
Users submitted 16000
ideas
432 implemented
already
91000 comments
Created Customers as
brand ambassadors
Started in 2007 to engage buyers & prospects
with the brand. Understand customer needs and trends
and fast go-to-market

24. The NewWorkplace @ Intel
Integrating Global
teams on a real-time
social platform
OOO teams can find
information 24*7 and
faster.
New employees can
start-off faster.
Training by group
experts online
Motivates the most
introvert to
participate
People may leave
but knowledge is
retained

25. Life after Google!
Can win back alumni at
a later stage
Alumni in position to
help Google
Creates a perception of
an employee friendly
company to work with.
Opportunity to get an
unbiased feedback on
work culture
Opportunity to record
and freeze the negative
sentiment within the
ecosystem
Multi- way interaction
through web 2.0 tools

26. Crowdsourced-Customer Service
Tango users solve other users problems.
Auto-creation of FAQs
Idea Generation
Early Bug identification
Identification of Influencers and powerusers
Who helped them do beta testing and translate
2 million users in 125 countries. 1 Community Manager literatures

27. Leaving you with this thought…
Workplace 1.0 Workplace 2.0
Knowledge People Knowledge People
Knowledge is captured , stored and made
When people walk out,
shareable as well as ready for adding upon.
they walk out with the knowledge
If people walk out-the knowledge still exists.
This can be achieved only with collaboration
Enabled with Social Applications

28. Thanks!
You can catch me on twitter: @pandeysaurabh