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How to promote your brand with quality custom signage
Promote Your Brand with Quality Custom Signage
You know your brand and your product more than anyone else. So while
listening to the signageprofessionalsabout best practicesinsignagedesign,
factor-in your own custom message and idea.
Whether a new business or launching a new product or replacing a much
used signage with a new one, a custom sign is great way to draw your
customer’s attention. While at the signage office check out the new LED
and LCD signs. They are more expensive but they are also more attractive
and attention grabbing - isn't that what you are looking for? Custom
signages more than pay for themselves in the long-term.
Gone are the days when a signage had to be a certain Vehicle Lettering
size and printing incolour meant more expenses and results were less than
expected. Today, you can have a custom
signage to promote your brand or product in
the exact size and shape you require. The
colours you see are the colours you get and the
professional designer at the signage company
will show you what your completed signage
will look like in his computer.
If you feel it does not suit your requirement,
feel free to suggest changes or even reject the
design but be sure to have your own idea ready in your mind. That said,
there arecertaincoloursthat look great during theday and others that look
great at night while still other colour combinations that look great both
during the day and night. There are text fonts that are easy to read and
many that are not. Pay close attention - your signage designer will guide
you on these.
Before you visit your signage company, it might be a good idea to look
around at the existing signages in the city. Are there any that you liked?
Makenotes so it will help you createanidea in your mind on how your own
signage should look like. Also remember that the signage company itself
will have digitalcopiesofhundreds of signages
they created in the past.
Leaf through their album and feel free to select
one or multiple designs. You can pick out
elements from each and combine them to
create a whole new design.
Whileselecting words, it might be a good idea
to have a sales expert with you. All wordsdon't
sell. A sales expert knows which words to use. Selling is not just the design
but also knowledge on human behaviour. If you are making a signage for
use in a foreign country or even in a
different State, be sure that the words or
even the signage graphics does not clash
with the local language, customs,
traditions or sensibilities.
Custom signage can be created for indoor,
outdoor and even for Boat Lettering.
You can have custom wraps for your corporate fleet to successfully
advertise your brand, product, service or company. Sky is the limit and
nothing is impossible.