September 14th NYFW The Lawrence Blake Group presents EMERGE FOR FASHION

1. The Lawrence Blake Group
Presents
L. Blake Harvey Sydney Cohan
Founder Managing Partner
THE LAWRENCE BLAKE GROUP THE LAWRENCE BLAKE GROUP
(646) 306-9898 (M) (201) 651-3501 (M)
(646) 481-8237 (Direct) (646) 481-8237 (Direct)
(206) 339-1854 (Fax) (206) 339-1854 (Fax)
NEW YORK FASHION WEEK
September 14th

2. Event Overview
Emerge For Fashion® is a one-day fashion event taking place at Greenhouse, which is
New York City’s most environmentally friendly venue boasting support from virtually
every major celebrity around the world.
Incorporating five talented EMERGING DESIGNERS. Each designer will
showcase their spring/summer collection during a private runway presentation,
with partial press and industry guest list management by The Lawrence Blake
Group. Proceeds will benefit The Art.Sound Movement.
Management
The Lawrence Blake Couture Series® will be produced by The Lawrence Blake
Group a New York City based Event Management and Corporate Public
Relations Company and Frocked Out a NY & NJ based Branding and Creative
Strategic Networking & Image Consulting firm.
The Lawrence Blake Group has produced over one-hundred successful media events in
New York City in the past year alone.
Frocked Out was founded by MODEL Sydney Cohan who has been coined as “The
Fashion Enthusiast” for determination & love of her fashionable clients and will go to
any length to use her savvy marketing skills to make sure her clients are represented
and successful.
Designers, models and outside contractors must receive approval before use of their
services.
General agreements will be required for all parties providing service for this
event. Any contractors requiring financial compensation will receive payment in
the form of a check issued by The Lawrence Blake Group either prior or at the
conclusion of The Lawrence Blake Fashion Series.
www.LawrenceBlakeFashionSeries.com

3. Sponsors:
All costs for event will be covered through generous sponsorship
agreements by our corporate partners.
Event Concept:
A one-day event featuring 5 individual runway presentations by
Emerging Designers. Five individual designers will present their Spring/Summer collections at pre-determined
time-slots of 1 hour.
All equipment necessary for production will be provided. Designers are responsible
for model bookings and filling each seat at their individual presentation.
Event Location:
Greenhouse NYC
Date & Time of Series: Monday, September 14th, 2011, 6pm-10pm.
General Admission:
Fees: A donation booth will be set up inside the venue where
guests can option to make cash/credit donations to the partner non-profit. The
non-profit will run this table.
Designer Fees:
For designers to participate, they are required to pay a one-time
registration fee of $300.00 USD prior to presentation date. This costs covers
their individual addition to a calendar publication that will greatly increase
press coverage at their runway show.
Closing Reception Fees:
A closing reception will occur the same night, following
the event and will require all general admission guests pay a minimum
suggested donation of $10.00 USD per person to benefit our partnered charity.
This event will incorporate designers and other key members with the event in
an attempt to provide a networking opportunity as well as an additional
marketing opportunity for event sponsors.
Staff & Security
Necessary staff for this event includes key managerial positions and
volunteer staff. The Lawrence Blake Group will be responsible for hiring,
staffing and compensating all staff members. The following positions will be
utilized; General Manager, Operations Director and several internship based staff members
Private security will be contracted for the complete duration of this event.
Tickets/Invites:
General admission guests will be able to RSVP for individual
presentations, once they arrive at the venue for their show, our staff will check
them in. The Lawrence Blake Couture Series® will ask guests to print their RSVP
confirmation. Each show will be limited to 150 guests, and 50 members of the press
Sound:
A staff DJ will provide music for the entirety of the event in addition to
the closing reception.

4. Participation Specifics
Fashion Designers Hair & Make-up Sponsorship Models
Only Five invited fashion The Lawrence Blake Couture Agency represented models
designers will eligible to Series® will allow one will be utilized to enhance the
present during the series. We company or salon to high-end appeal of
are casting only international, completely provide hair and this event. Presenting fashion
couture fashion designers. make-up services for designers will be required to
Designers will be designers backstage. In scout and hire all
selected based on design exchange for providing these models necessary for their
ethic, previous show services, the company will be individual presentation.
successes, media reception able to promote at Management will not
and overall collection the event as a headline provide compensation for
strength. The purpose of this sponsor and will have a pre- models. Compensation
selection process is to ensure determined number of packages are at fashion
that this event will separate seats at each presentation to designer’s discretion.
itself from the, literally, give to their clients to attend A confirmation with
hundreds of other show this event. FrockedOut has been made.
occurring during New York This company can provide
Fashion Week. agency signed models for
Models, stylists, extras and designers who need help.
assistants must be hired by
the individual designers.

5. VENUE
Greenhouse NYC –
New York City’s most Environmentally Friendly venue boasting
support from virtually every major celebrity in the world.
but is also highly regarded among the elite fashion community. This venue has been chosen as
the location for Emerge for Fashion Series® because of its high-end
appeal and generosity towards arts education. The Greenhouse will be
signed on as a Headline sponsor, at our highest level of $10,000, compliments
of The Lawrence Blake Group.
Donation of Venue
Emerge For Fashion® is very excited that Greenhouse NYC
is able to donate their venue for a great cause. The event has prepared a
comprehensive compensation package that will help boost Greenhouse NYC’s
image during New York Fashion Week. This event will have a roster of
media coverage that covers markets from around the world! This international
press coverage will add to the image of a fashionable venue.
Emerge for Fashion® will incorporate Emerging designers to
guarantee celebrity appearances throughout this event. The Lawrence Blake
Group will create a full PR campaign to secure celebrity support for this event.
Although Greenhouse NYC is donating their venue,
Emerge for Fashion® will set aside a portion of financial contributions from
corporate sponsors to directly compensate the hotel. Additionally, we will use
financial sponsorship dollars to purchase an open wine-bar package for the
duration of the one-day event.
Leading up to the event, Greenhouse NYC will be mentioned
in all marketing, including but not limited to radio promotion, in-store designer
events, Lawrence Blake Event Management media events, newspaper and
magazine advertising and television interviews.
Venue Layout and Construction
Emerge For Fashion® will examine the possibility of constructing
a raised runway platform inside of Cellar Bar, depending on the flexibility of the
venue. Construction would go up one hour prior to the start of the event and
will be deconstructed at the close of the evening.
If construction is not an option, we will utilize the space at hand, only bringing
in additionally folding chairs to accommodate guests. Chairs will be removed at
the close of the event to ensure the venue is ready for any other scheduled
events at the venue. The greatest of care will be used to assure that the venue
does not have a scratch from our additions.

6. PROCEEDS BENEFIT THE ART.SOUND MOVEMENT
Bringing the arts back to NYC public schools
ONE DAY AT A TIME!

7. Headline Sponsors
Two corporate sponsors will be able to completely headline all advertising and
marketing efforts on behalf of The Lawrence Blake Couture Series®.
Their name will be directly associated with the event, appear on the events step-and-repeat,
and will be able to conduct any individual marketing campaigns to reach
their demographic attending the event.
The headline sponsors will also be the exclusive producer of our closing reception event at the end of the
day.
Headline sponsors may bring in additional marketing material and will not
require approval from The Lawrence Blake Group. This highest level of
sponsorship is valued at a $10,000 USD contribution to the event.
In addition to the above mentioned, headline sponsor will receive a
complimentary contract with Lawrence Blake Event Management to produce a
media event benefiting their company, at no charge (valued between $1,500.00
USD - $5,000.000).
Partner Sponsors
Several “partner” level sponsorship packages will be available for businesses
able to donate $2,000.00 to the event.
Partners will allow the event to generate
a larger advertising and marketing budget necessary in boosting the overall high-end appeal.
Supporter Sponsors
Several “supporter” level sponsorship packages will be available for businesses
and individuals who are interested in donating to the event. They will receive
several incentives for their participation.

8. SPONSORSHIP PACKAGES

9. CONTACT INFORMATION
L. Blake Harvey
Founder
Lawrence Blake Couture Series®
Emerge for Fashion Series
(646) 306-9898 (M)
(646) 481-8237 (Direct)
(339-1854 (Fax)
E-bharvey@lawrenecblake.com
Sydney Cohan
Managing Partner
Lawrence Blake Couture Series®
Emerge for Fashion Series
(201) 615-3501 (M)
(646) 481-8235 (Direct)
E-sydNYfrokmodel@gmail.com