http://www.smartsimplemarketing.com Sydni Craig-Hart from Smart Simple Marketing shares a three step process that you can use to boost your confidence about your business and set achievable goals for a profitable new year.

1. www.SmartSimpleMarketing.com
“3 Simple Steps
to a Profitable
2012”
The Smart Simple
Marketing Coach
Sydni Craig-Hart
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PDF processed with CutePDF evaluation edition www.CutePDF.com
PDF processed with CutePDF evaluation edition www.CutePDF.com

2. Approaching End of Year
• NOW is the perfect time to take a look back at the
last 12 months and take stock of what’s working in
your business
– Were you thrilled by your success or disappointed
in your business?
– What were your greatest successes?
– What aspects of your business do you wish you
were stronger in?
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3. Want a Better Year in 2012?
• Make it a priority to set aside some time for
some strategic planning
• Take time RIGHT NOW to outline what you are
going to accomplish in the coming year
The following is a three-step process
developing your strategic plan:
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4. Step #1 Goals in 2011
• Set up goals for the New Year by evaluating last year
– Evaluate how well you met your 2011 goals or
didn’t meet them
– Look at it objectively
– Review the past 6-12 months
Based on your review, what EXACTLY do you want to
achieve in 2012?
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5. Step #2 Gaps
• Look for gaps that can be filled in your marketing
– What DID work that will give you some insight into
which strategies you want to pursue in the future?
– Did you market consistently? (at least 30 minutes
a day)
If you’ve had this struggle, setting up a marketing
system for your business should be a priority number
one for 2012!
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6. Step #2 cont – Other Goals
• Other goals you may want to include are:
– Creating systems for handling new client work
– Setting up a system for requesting referrals
– Taking steps to set up strategic partnerships
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7. Step #3 Map out Plan
• What specific steps do you need to take in order to
make the changes you have identified?
– Start with a simple 90 day plan to start
– If your changes require support or assistance from
anyone else, get the help in place
• Graphic Designer?
• Business Coach?
• Virtual Assistant?
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8. Don’t Wait!
• By evaluating the past few months and creating a
new plan based on your previous gaps, you CAN
create a stronger, more profitable business
• Don’t wait for January 1st to start making New Year’s
resolutions
• Now is the best time to make plans for the future so
you can hit 2012 with a running start!
What do you have planned for the New Year?
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9. Thanks for watching!
Visit www.SmartSimpleMarketing.com
NOW to pick up your FREE marketing
tools, including the free training “5
Simple Steps to More Clients, More
Visibility and More Freedom” and to
schedule a complementary “Business
Sydni Craig-Hart
Breakthrough” session with Sydni! The Smart Simple
Marketing Coach
www.SmartSimpleMarketing.com