4. Survey
Based on this existing need we did a survey and here are
the results
https://docs.google.com/forms/d/1YoxK1IgFEQ_S1LGmJrk
BHrN7Nv81PvSy0m4iLn_TsmM/viewanalytics
5. Segmentation
12-18 YEARS.
SCHOOL & COLLEGE GOING BOYS & GIRLS.
PARENTS.
URBAN POPULATION.
Teenagers who loves to be connected with friends
through mobile.
Parents who are concern about the safety of their
children.
6. Targeting
Teenagers between12-18 yrs.
http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-
2/1-Cell-phones.aspx
Parents of this age group.
7. Give freedom to your children by opting
for IDEAL LINK and make them
responsible.
AZAADI-ZIMADARI K SAATH
10. Mission & vision Statement
“TO CREATE SUCH ENVIRONMENT WHERE KIDS
AND PARENTS HAVE A MUTUAL TRUST AND
FAITH ON EACH OTHER”
11. SERVICE FEATURES
PERSONAL ACCOUNT FOR EVERY CUSTOMER ON
IDEAL.COM
FOOT PRINTS
CALL LOG
SMS LOG
MOBILE SMS VIEWER
MOBILE CALL LOG
EXPORT TO SD CARD FUNCTION IN EXCEL
PROFESSOR ON LINE
MOBILE INTERNET & EMAIL
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22. Service Charges
We are providing SIMS free of cost.
One time charges of Rs.500 will charged in order to activate all
these service charges.
Monthly Rs.200 will be charged in order to continue these
services .
Muhafiz is being launched in Postpaid and Prepaid packages.
Postpaid Services have three packages
1) Rs.500(Per Month)
2) Rs.1000(Per Month)
3) Rs.1500(Per Month)
31. Distribution
We will be having exclusive Customer Care Centre
through the major cities Of Pakistan.
SIM will only be provided after the submission of NIC
copies of Parents
32. S
•Unique Service(first time in
Pakistan.
•Need oriented service
W
•New in business, lack of
experience in cellular industry
•Limited Outlets
O
•Target audience is interested in
using cell phones.
•Security situation of the country
is idle for launching this service
T
•Other cellular network can launch
similar services.
•Unique idea acceptability by kids
could be a challenge