Marketing Plan

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Syeda Azra

Marketing

Technologie Business

EXECUTIVE SUMMARY ,[object Object],[object Object]

P’s of MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value

Strength ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contd… ,[object Object],[object Object],[object Object],[object Object]

Weakness ,[object Object],[object Object],[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Threats ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix – Price Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix – Product Strategy ,[object Object],[object Object],[object Object]

Marketing Mix – Promotion Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix – Place Strategy ,[object Object],[object Object],[object Object]

CUSTOMER… ,[object Object],[object Object],[object Object],[object Object]

Aspects of Service Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]

CM – SG&A – Capital expenditures Profits 4.3% of revenue, based on past data Capital expenditures : Half of the O/H costs estimated, based on past data SG&A cost : Fixed Costs : Revenues - COGS C.M. Based on weighted average percentage in past data COGS Based on sales @ different channel’s price Revenues ,[object Object]

Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WCMS ,[object Object],[object Object],[object Object],[object Object],[object Object]

WCMS ,[object Object],[object Object],[object Object]

Principles of Quality Focus on Customer Do it Right Communicate & Educate Measure & Record Do it together

[object Object],[object Object],[object Object],[object Object],[object Object]

Quality is an attitude….. ,[object Object]

Product Quality Experience Personal Needs Past Needs Expected Service Perceived Service Reliability Assurance Empathy Responsiveness Tangible Quality Dimension Perceived Service Quality E.S >P.S ( Surprise ) E.S = P.S ( Satisfactory ) E.S<P.S (Poor Quality)

Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges Ahead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Plan

5. The 7P’s Marketing

7. Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value

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28. Principles of Quality Focus on Customer Do it Right Communicate & Educate Measure & Record Do it together

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31. Product Quality Experience Personal Needs Past Needs Expected Service Perceived Service Reliability Assurance Empathy Responsiveness Tangible Quality Dimension Perceived Service Quality E.S >P.S ( Surprise ) E.S = P.S ( Satisfactory ) E.S<P.S (Poor Quality)

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