Presented at the Norwegian SharePoint Community Meetup - Oslo on 1 Feb 2017 https://www.meetup.com/NSC-Oslo/events/235938706/ For years, one of the most fundamentally powerful capabilities in SharePoint has been Content Types. Content Types should underlie all good information architectures, along with customized metadata (Site Columns) and managed metadata which embodies the taxonomy for *your* organization. Yet far too often SharePoint users simply upload Documents into Document Libraries and wonder why no magic happens.