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Reinventing healthcare through mobile




Wat de uroloog van     mobiele
technologie zou kunnen weten!

    Grenzen van de Urologie 2012
1972      Medische
    Multimedia           Biologie
   Martial Arts   Marketing                      Erik van der Zijden
Techno geek BSc Floor                                 EntrepreNerd
    MBA MSD Animal Health
    Farma               Global Brand Manager
Digital Media               Business Manager

  Video Mobile
                           Export Sales former
                               Yugoslavia
    Triumph
                      Innovation Manager
    Spitfire
   Yara Enterprise 2.0
            Apple freak
      Eline
            Apps
Reinventing healthcare through mobile




Erik van der Zijden BSc MBA     Piet Nelis DVM MBA            Erich Taubert MD
plaslijst
$ 1,000,000,000
    500 dagen
$ 2,000,000 per dag
$ 1,000,000 per dag
1990
Tijdperk van de desktop computers




2000
Tijdperk van de laptop computers



2010
Tijdperk van mobile
Hoe het allemaal begon
Hoe het allemaal begon




 80s      90s   00s 07
Mooie tijden.... in LA 2007
Ja, we zijn geeks
Mobile 2.0
De échte Personal
    Computer
iPhone werd
  populair
700,000 apps




               >10 mld
                     Source: Google
725,000 apps




               >25 mld
                     Source: Wikipedia
17,000 apps




              ?
                  Source: Wikipedia
Mooie grafieken.   Grote getallen
Meer smartphones dan PC’s

Wereldwijde verkoop internet apparaten
3.000.000.000




2.250.000.000




1.500.000.000




                                                                                                                                Tablets
 750.000.000
                                                                                                                                 Smartphones

                                                                                                                                PC’s
           0
                2000   2001      2002     2003      2004     2005      2006     2007      2008     2009      2010     2011     2012E      2013E   2014E   2015E   2016E

                              Estimated based on data from IDC, Gartner, Strategy Analytics and company findings (via Business Insider)
We zijn nog maar net begonnen

Wereldwijde verkoop internet apparaten
3.000.000.000




2.250.000.000




1.500.000.000




 750.000.000




           0
                2000   2001      2002     2003      2004     2005      2006     2007      2008     2009      2010     2011     2012E      2013E   2014E   2015E   2016E

                              Estimated based on data from IDC, Gartner, Strategy Analytics and company findings (via Business Insider)
Enorme groeipotentie
        Mobile marktaandeel (US)
250M




                                                                                     Non smart




                                                                                     Android

                                                                                     Apple
                                                                                     Blackberry
 0                                                                                   Microsoft
                                                                                     Other
       Q4-2009                                                             Q4-2011

                                   Source: ComScore via Business Insider
Wat gebeurde er in de

gezondheidszorg?
Zijn medische   apps een   hype?
19%




                           81%


      Smartphone
                      gebruik
Manhattan Research 2011
Professional Medical Apps                              Consumer Health Apps
         Growth Projection                                     Growth Projection


                                   7,900                                                       18,000
8000                                                 20000


6000                                                 15000


4000                                                 10000


2000                                                 5000


  0                                                     0
  FEB 2010 AUG 2010 JUL 2011   JUL 2012   JUL 2013      FEB 2010 AUG 2010 JUL 2011      JUL 2012         JUL 2013



                                                                             Extrapolated Mobilhealth newsreport 2011
Professional Medical Apps
                                  Top 10


                                           250   375   500
                          0     125
Clinical consultation
   Study Guidelines
   Other- reference
         Calculators
           Anatomy
     Drug reference
    Patient trackers
           Literature
         Dictionaries
                EMR

                                                       Mobilhealth newsreport 2011
Consumer Health Apps
                             Top 10


                                      750   1125   1500
                     0     375
           Cardio
           Other
             Diet
   Stress & Relax
 Women’s Health
 Strength Trainer
        Calculator
    Mental Health
Chronic Conditions
            Sleep

                                                   Mobilhealth newsreport 2011
There’s an   app for
       that!
May be Baby
€4,49
iStethoscope
€1,79
Mobile MIM
Free
3D4Medical
Free - €44,99
SAP EMR
Free
Klik
4   Grote uitdagingen
voor   medische apps
Kwaliteit vinden
1.1 Product
        1.2 Manufacturer
        1.3 Contact Information Manufacturer
        1.4 Subcontractors Software Development
        1.5 Conformity Assessment Route
        1.6 Regulatory status
2. Device Description
3. Classification
4. Intended Use
5. Conformity Assessment Procedure
6. Declaration of Conformity
7. Comparison to Equivalent CE Marked Devices
8. Essential Requirements
9. Summary of Design Development
        9.1Functional design Requirements
        9.2 Software Development Process
        9.3 Version Control and traceability
        9.4 Cycle Dataset
        9.5 Software Testing
        9.6 Design verification and validation
10. Manufacturing
11. Packaging and Sterilization
12. Quality System
13. Risk Management and Analysis
14. Suppliers and Subcontractors
15. Labeling
        15.1 Product Labeling
        15.2 Instructions for Use
        15.3 Warnings and precautions
        15.4 Marketing Brochure
15. References

Appendix 1    Functional Design for iP Voiding Diary
Appendix 2    Cycle Dataset iP Voiding Diary
Appendix 3    Classification of iP Voiding Diary as Medical Device
Appendix 5    User Guide iP Voiding Diary
Appendix 6    Apple Review Guidelines
Appendix 7    Software development iP Voiding Diary
Appendix 8    Marketing Brochure iP Voiding Diary
Appendix 9    Instructions for Use
Appendix 10   Declaration of Conformity




                                                                     Certificering
Appendix 11   Functional Design for iP Voiding Diary
Appendix 12   Graphical Design
Privacy & Security
Implementatie
Erik van der Zijden
Reinventing healthcare through mobile        EntrepreNerd


                                           erik@synappz.nl

                                            0-109 301 406

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Wat de uroloog van mobile technologie zou moeten weten

  • 1. Reinventing healthcare through mobile Wat de uroloog van mobiele technologie zou kunnen weten! Grenzen van de Urologie 2012
  • 2. 1972 Medische Multimedia Biologie Martial Arts Marketing Erik van der Zijden Techno geek BSc Floor EntrepreNerd MBA MSD Animal Health Farma Global Brand Manager Digital Media Business Manager Video Mobile Export Sales former Yugoslavia Triumph Innovation Manager Spitfire Yara Enterprise 2.0 Apple freak Eline Apps
  • 3.
  • 4. Reinventing healthcare through mobile Erik van der Zijden BSc MBA Piet Nelis DVM MBA Erich Taubert MD
  • 6.
  • 7. $ 1,000,000,000 500 dagen $ 2,000,000 per dag $ 1,000,000 per dag
  • 8.
  • 9. 1990 Tijdperk van de desktop computers 2000 Tijdperk van de laptop computers 2010 Tijdperk van mobile
  • 11. Hoe het allemaal begon 80s 90s 00s 07
  • 13. Ja, we zijn geeks
  • 15. De échte Personal Computer
  • 16. iPhone werd populair
  • 17.
  • 18. 700,000 apps >10 mld Source: Google
  • 19. 725,000 apps >25 mld Source: Wikipedia
  • 20. 17,000 apps ? Source: Wikipedia
  • 21.
  • 22. Mooie grafieken. Grote getallen
  • 23.
  • 24.
  • 25. Meer smartphones dan PC’s Wereldwijde verkoop internet apparaten 3.000.000.000 2.250.000.000 1.500.000.000 Tablets 750.000.000 Smartphones PC’s 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E Estimated based on data from IDC, Gartner, Strategy Analytics and company findings (via Business Insider)
  • 26. We zijn nog maar net begonnen Wereldwijde verkoop internet apparaten 3.000.000.000 2.250.000.000 1.500.000.000 750.000.000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E Estimated based on data from IDC, Gartner, Strategy Analytics and company findings (via Business Insider)
  • 27. Enorme groeipotentie Mobile marktaandeel (US) 250M Non smart Android Apple Blackberry 0 Microsoft Other Q4-2009 Q4-2011 Source: ComScore via Business Insider
  • 28. Wat gebeurde er in de gezondheidszorg?
  • 29. Zijn medische apps een hype?
  • 30. 19% 81% Smartphone gebruik Manhattan Research 2011
  • 31. Professional Medical Apps Consumer Health Apps Growth Projection Growth Projection 7,900 18,000 8000 20000 6000 15000 4000 10000 2000 5000 0 0 FEB 2010 AUG 2010 JUL 2011 JUL 2012 JUL 2013 FEB 2010 AUG 2010 JUL 2011 JUL 2012 JUL 2013 Extrapolated Mobilhealth newsreport 2011
  • 32. Professional Medical Apps Top 10 250 375 500 0 125 Clinical consultation Study Guidelines Other- reference Calculators Anatomy Drug reference Patient trackers Literature Dictionaries EMR Mobilhealth newsreport 2011
  • 33. Consumer Health Apps Top 10 750 1125 1500 0 375 Cardio Other Diet Stress & Relax Women’s Health Strength Trainer Calculator Mental Health Chronic Conditions Sleep Mobilhealth newsreport 2011
  • 34. There’s an app for that!
  • 35.
  • 41.
  • 42.
  • 43. Klik
  • 44. 4 Grote uitdagingen voor medische apps
  • 46. 1.1 Product 1.2 Manufacturer 1.3 Contact Information Manufacturer 1.4 Subcontractors Software Development 1.5 Conformity Assessment Route 1.6 Regulatory status 2. Device Description 3. Classification 4. Intended Use 5. Conformity Assessment Procedure 6. Declaration of Conformity 7. Comparison to Equivalent CE Marked Devices 8. Essential Requirements 9. Summary of Design Development 9.1Functional design Requirements 9.2 Software Development Process 9.3 Version Control and traceability 9.4 Cycle Dataset 9.5 Software Testing 9.6 Design verification and validation 10. Manufacturing 11. Packaging and Sterilization 12. Quality System 13. Risk Management and Analysis 14. Suppliers and Subcontractors 15. Labeling 15.1 Product Labeling 15.2 Instructions for Use 15.3 Warnings and precautions 15.4 Marketing Brochure 15. References Appendix 1 Functional Design for iP Voiding Diary Appendix 2 Cycle Dataset iP Voiding Diary Appendix 3 Classification of iP Voiding Diary as Medical Device Appendix 5 User Guide iP Voiding Diary Appendix 6 Apple Review Guidelines Appendix 7 Software development iP Voiding Diary Appendix 8 Marketing Brochure iP Voiding Diary Appendix 9 Instructions for Use Appendix 10 Declaration of Conformity Certificering Appendix 11 Functional Design for iP Voiding Diary Appendix 12 Graphical Design
  • 49.
  • 50. Erik van der Zijden Reinventing healthcare through mobile EntrepreNerd erik@synappz.nl 0-109 301 406