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A STUDY BY SYNAPSEINDIA




                                                     Grow Your Business

                                                                With

                                                              Linked


SynapseIndia, F 18, Sector 11, Noida 201301, INDIA       callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                Grow Your Business With LinkedIn




SynapseIndia, F 18, Sector 11, Noida 201301, INDIA   callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                    Grow Your Business With LinkedIn



                                    Largest Professional Network
     
         over 175 million members
     
         2 million companies
     
         39% of the members is a Manager, Director, Owner, Chief Officer or Vice President
     
         75% of use it for business purposes




SynapseIndia, F 18, Sector 11, Noida 201301, INDIA        callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                       Grow Your Business With LinkedIn



                          Attract Business Clients

      
          Generate New Leads & Fill Pipelines
      
          Shorter Sales Cycles
      
          Longer Client Lifecycles
      
          Larger Per Deal Purchases



          Get Found, Get Deals


                                                     
                                                      Accelerate Go To Market
                                                     Opportunities
                                                     
                                                         Create Inbound Leads Consistently
                                                     
                                                         Establish Cutting Edge Social Strategies


SynapseIndia, F 18, Sector 11, Noida 201301, INDIA           callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                               Grow Your Business With LinkedIn




SynapseIndia, F 18, Sector 11, Noida 201301, INDIA   callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                           Grow Your Business With LinkedIn




 
     Emphasize your personal business accomplishments
 
     Collect recommendations from people who know your work
 
     Define a professional network of people
 
     Research your network to find people
 
     Get introduced to new people through existing network
 connections




                                                     
                                                       Keep your contacts updated
                                                     
                                                       Share your social media passport
                                                     
                                                       Expand your network through groups
                                                     
                                                       Establish your expertise
                                                     
                                                       Stay connected while mobile



SynapseIndia, F 18, Sector 11, Noida 201301, INDIA               callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                   Grow Your Business With LinkedIn


                                          A STUDY BY
                                          SYNAPSEINDIA




                                                     On


SynapseIndia, F 18, Sector 11, Noida 201301, INDIA        callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                   Grow Your Business With LinkedIn


                                          A STUDY BY
                                          SYNAPSEINDIA
         Users by
         Age
       18-24 years old              : 25.8%
       25-34 years old              : 34.3%
       35-54 years old              : 33.4%
       Over 55 years old            : 6.6%




SynapseIndia, F 18, Sector 11, Noida 201301, INDIA       callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                   Grow Your Business With LinkedIn


                                          A STUDY BY
                                          SYNAPSEINDIA
      Users by
      Gender
      Male : 57.9%
      Female              :
      42.1%




SynapseIndia, F 18, Sector 11, Noida 201301, INDIA       callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                                         Grow Your Business With LinkedIn



   Users by Country                       A STUDY BY
                                          SYNAPSEINDIA
   United States                : 58.5 millions
   India              : 13.3 millions
   United Kingdom               : 8.4 millions
   Brazil             : 6.8 millions
   Canada             : 5.1 millions
   France             : 3.2 millions
   Netherland         : 3.1 millions
   Italy              : 2.8 millions
   Australia                    : 2.8 millions
   Spain              : 2.6 millions




                                                     Source: http://theundercoverrecruiter.com/linkedin-demographics-and-statistics-2012-slides/
SynapseIndia, F 18, Sector 11, Noida 201301, INDIA                             callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                   Grow Your Business With LinkedIn


                                          A STUDY BY
                                          HOW TO
                                          SYNAPSEINDIA
                                           PROCEED
       
           Profile tune up
       
           Profile Maintenance
       
           Adding Connections
       
           Removing Connections that don't serve you
       
           Improve Google page rank - Contact
       Settings
       
           References and blind reverse
       
           Make recommendations




SynapseIndia, F 18, Sector 11, Noida 201301, INDIA       callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                       Grow Your Business With LinkedIn


                                          A Profile Tune Up
                                            STUDY BY
                                          SYNAPSEINDIA
   Update/create and complete your profile


         
             Add keywords in your job title
         
             Add keywords to your heading field.
         
             Link to your website using keywords
         
             Add Connections
         
             Post questions and answer others’ questions in the LinkedIn Answers section
         
             Find or create LinkedIn Groups.
         
             Use the new LinkedIn Applications to further enhance your profile
         
             Build out your products and services pages on your profile (Company Page)




SynapseIndia, F 18, Sector 11, Noida 201301, INDIA            callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                               Grow Your Business With LinkedIn


     Update and complete your company page


                                                     
                                                         Include an image
                                                     
                                                         Include description
                                                     
                                                         Add list of key features
                                                     
                                                         Add landing page URL to your site
                                                     
                                                       Embed a YouTube video
                                                     
                                                       Whom you serve (your ideal customer)


       
         How you serve them
       
         Include the key specialties of your company (Use Keywords)
       
         Insert your blog feed URL
       
         Enable the page for status updates - designated people within your company will be
       able to post status updates to your page



SynapseIndia, F 18, Sector 11, Noida 201301, INDIA                   callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                     Grow Your Business With LinkedIn


                                  A STUDY BY
       2: Build followers for yourSYNAPSEINDIApage
                                   LinkedIn company

   
    Encourage existing employees to link up with
   your page
   
       Follow the company pages of industry peers,
   vendors, current customers and prospective
   customers



   
       Send an announcement to the appropriate LinkedIn personal connections.
   
       Consider sending that same “call to action” message to your existing database of customers


       and prospects, especially if many of them are on LinkedIn.
   
       Post a “call to action” to follow your page within relevant LinkedIn groups.


SynapseIndia, F 18, Sector 11, Noida 201301, INDIA          callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                   Grow Your Business With LinkedIn

                                          A STUDY BY
                                          SYNAPSEINDIA
      3: Provide interesting and value-added company page updates

       
           Provide interesting and value-added updates
       
           Include rich media such as an image in your company updates


    4: Engage and network with people from companies you follow

      
        Promote and refer the companies that are important to your business by liking,
      sharing and commenting on their updates.



    5: Monitor and focus your efforts

      
          See who has engaged with or commented on any of your company updates




SynapseIndia, F 18, Sector 11, Noida 201301, INDIA       callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                   Grow Your Business With LinkedIn


                                Enhancing Business using LinkedIn
                                     A STUDY BY
                                          SYNAPSEINDIA

       Notification about product launches
       
           Curiosity and opportunity
       
           Responses
       
           Results




                  Understand and leverage the relationships between people
                  
                      Lead Generation
                  
                      Sales Acceleration




SynapseIndia, F 18, Sector 11, Noida 201301, INDIA       callto: +1-855-796-2773, Email: info@synapse.co.in
A Study by SynapseIndia                                       Grow Your Business With LinkedIn


                                                Contact Us
           SynapseIndia                                 USA and Canada
        F 18, Sector 11                                 4281 Express Lane,
        Noida-201301, INDIA                             Suite L1620, Sarasota,
                                                        FL 34238, USA
        SEZ Branch
           SDF B-10, NSEZ,
        Noida-201305, INDIA                             US Toll Free - +1-855-SYNAPSE
                                                                   - +1-855-796-2773
                                                        Florida         - +1-941-527-1257
           Tel: (+91) 120 433 0500
        Fax: (+91) 120 254 6941                         New York        - +1-917-338-7987
                                                        San Francisco Bay Area - +1-408-416-3511
             E-fax: + 18018460378
        (If you are dialing from the USA,
        please dial 011 first before 91)                United Kingdom:
                                                        Contact: Ashish Goenka

            Contact: KapilGupta                         Unit 1846, PO Box 6945

        Email: info@synapse.co.in                       London, W1A 6US
                                                        Phone: 44(0)2079934232

SynapseIndia, F 18, Sector 11, Noida 201301, INDIA           callto: +1-855-796-2773, Email: info@synapse.co.in

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SynapseIndia Review - Grow Your Business With Linkedin

  • 1. A STUDY BY SYNAPSEINDIA Grow Your Business With Linked SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 2. A Study by SynapseIndia Grow Your Business With LinkedIn SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 3. A Study by SynapseIndia Grow Your Business With LinkedIn Largest Professional Network  over 175 million members  2 million companies  39% of the members is a Manager, Director, Owner, Chief Officer or Vice President  75% of use it for business purposes SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 4. A Study by SynapseIndia Grow Your Business With LinkedIn Attract Business Clients  Generate New Leads & Fill Pipelines  Shorter Sales Cycles  Longer Client Lifecycles  Larger Per Deal Purchases Get Found, Get Deals  Accelerate Go To Market Opportunities  Create Inbound Leads Consistently  Establish Cutting Edge Social Strategies SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 5. A Study by SynapseIndia Grow Your Business With LinkedIn SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 6. A Study by SynapseIndia Grow Your Business With LinkedIn  Emphasize your personal business accomplishments  Collect recommendations from people who know your work  Define a professional network of people  Research your network to find people  Get introduced to new people through existing network connections  Keep your contacts updated  Share your social media passport  Expand your network through groups  Establish your expertise  Stay connected while mobile SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 7. A Study by SynapseIndia Grow Your Business With LinkedIn A STUDY BY SYNAPSEINDIA On SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 8. A Study by SynapseIndia Grow Your Business With LinkedIn A STUDY BY SYNAPSEINDIA Users by Age 18-24 years old : 25.8% 25-34 years old : 34.3% 35-54 years old : 33.4% Over 55 years old : 6.6% SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 9. A Study by SynapseIndia Grow Your Business With LinkedIn A STUDY BY SYNAPSEINDIA Users by Gender Male : 57.9% Female : 42.1% SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 10. A Study by SynapseIndia Grow Your Business With LinkedIn Users by Country A STUDY BY SYNAPSEINDIA United States : 58.5 millions India : 13.3 millions United Kingdom : 8.4 millions Brazil : 6.8 millions Canada : 5.1 millions France : 3.2 millions Netherland : 3.1 millions Italy : 2.8 millions Australia : 2.8 millions Spain : 2.6 millions Source: http://theundercoverrecruiter.com/linkedin-demographics-and-statistics-2012-slides/ SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 11. A Study by SynapseIndia Grow Your Business With LinkedIn A STUDY BY HOW TO SYNAPSEINDIA PROCEED  Profile tune up  Profile Maintenance  Adding Connections  Removing Connections that don't serve you  Improve Google page rank - Contact Settings  References and blind reverse  Make recommendations SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 12. A Study by SynapseIndia Grow Your Business With LinkedIn A Profile Tune Up STUDY BY SYNAPSEINDIA Update/create and complete your profile  Add keywords in your job title  Add keywords to your heading field.  Link to your website using keywords  Add Connections  Post questions and answer others’ questions in the LinkedIn Answers section  Find or create LinkedIn Groups.  Use the new LinkedIn Applications to further enhance your profile  Build out your products and services pages on your profile (Company Page) SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 13. A Study by SynapseIndia Grow Your Business With LinkedIn Update and complete your company page  Include an image  Include description  Add list of key features  Add landing page URL to your site  Embed a YouTube video  Whom you serve (your ideal customer)  How you serve them  Include the key specialties of your company (Use Keywords)  Insert your blog feed URL  Enable the page for status updates - designated people within your company will be able to post status updates to your page SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 14. A Study by SynapseIndia Grow Your Business With LinkedIn A STUDY BY 2: Build followers for yourSYNAPSEINDIApage LinkedIn company  Encourage existing employees to link up with your page  Follow the company pages of industry peers, vendors, current customers and prospective customers  Send an announcement to the appropriate LinkedIn personal connections.  Consider sending that same “call to action” message to your existing database of customers and prospects, especially if many of them are on LinkedIn.  Post a “call to action” to follow your page within relevant LinkedIn groups. SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 15. A Study by SynapseIndia Grow Your Business With LinkedIn A STUDY BY SYNAPSEINDIA 3: Provide interesting and value-added company page updates  Provide interesting and value-added updates  Include rich media such as an image in your company updates 4: Engage and network with people from companies you follow  Promote and refer the companies that are important to your business by liking, sharing and commenting on their updates. 5: Monitor and focus your efforts  See who has engaged with or commented on any of your company updates SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 16. A Study by SynapseIndia Grow Your Business With LinkedIn Enhancing Business using LinkedIn A STUDY BY SYNAPSEINDIA Notification about product launches  Curiosity and opportunity  Responses  Results Understand and leverage the relationships between people  Lead Generation  Sales Acceleration SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in
  • 17. A Study by SynapseIndia Grow Your Business With LinkedIn Contact Us SynapseIndia USA and Canada F 18, Sector 11 4281 Express Lane, Noida-201301, INDIA Suite L1620, Sarasota, FL 34238, USA SEZ Branch SDF B-10, NSEZ, Noida-201305, INDIA US Toll Free - +1-855-SYNAPSE - +1-855-796-2773 Florida - +1-941-527-1257 Tel: (+91) 120 433 0500 Fax: (+91) 120 254 6941 New York - +1-917-338-7987 San Francisco Bay Area - +1-408-416-3511 E-fax: + 18018460378 (If you are dialing from the USA, please dial 011 first before 91) United Kingdom: Contact: Ashish Goenka Contact: KapilGupta Unit 1846, PO Box 6945 Email: info@synapse.co.in London, W1A 6US Phone: 44(0)2079934232 SynapseIndia, F 18, Sector 11, Noida 201301, INDIA callto: +1-855-796-2773, Email: info@synapse.co.in