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INNOVATION IN A CMMI 5 COMPANY
– THE STORY
Karsten Telling Nielsen
Systematic
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The story
I-Day 1 I-Day 2 I-Day 3
Customer Driven
Innovation
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The story
I-Day 1 I-Day 2 I-Day 3
Customer Driven
Innovation
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Creativity vs. Innovation
Creative Innovate
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Contingent world
Aristotle on contingents:
“unavoidable and
potentially unmanageable
presence of multiple
possibilities"
?
~
~
~
~
~
~
~
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Contingent world and CMMI
1
2
3
4
5
~
~
~
~
~
~
~
~
~~
?
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The story
I-Day 1 I-Day 2 I-Day 3
User Driven
Innovation
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I-Day 1
1
2
3
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I-Day 1
1
2
3
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I-Day 1
1
2
3
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I-Day 1
1
2
3
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I-Day 1
1
2
3
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I-Day 1
1
2
3
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It did not work
Very few discussions
Missing culture for
ideation
Ideation phase
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Facilitation of groups
Trained facilitators
Have a good toolbox
 Business canvas
 Game storming
Facilitation
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The business model canvas
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The story
I-Day 1 I-Day 2 I-Day 3
User Driven
Innovation
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Approaches to innovation
Organizational
Innovation
Process
Innovation
Product
InnovationKN
Michael Holm
(CEO)
Knowledge Network(s)
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Approaches to innovation
Organizational
Innovation
Process
Innovation
Product
InnovationKN
Michael Holm
(CEO)
Knowledge Network(s)
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Advanced facilitation
course
 Defined reference
process
Pre-allocation of
facilitator to team
 Meeting before I-Day
 Explain agenda for
the day
Facilitation
Open Explore Close
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I-Day 2
VP
Own
Idea
Owner
!
?
!
I
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I-Day 2
VP
Own
Idea
Owner
!
?
!
I
5 challenges
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I-Day 2
VP
Own
Idea
Owner
!
?
!
I
5 challenges Ideation
track
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I-Day 2
VP
Own
Idea
Owner
!
?
!
I
5 challenges
Entrepreneur
track
Ideation
track
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I-Day 2
VP
Own
Idea
Owner
!
?
!
I
5 challenges
Entrepreneur
track
Ideation
track
Gates
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Executed for I-Day 2
I-Day 2
VP
Own
Idea
Owner
!
?
!
I
page27SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
 Involve management early
 They must know the plan and
have influence on it
 Make clear what is in it for
them
 Real sponsors must be present
 Challenges must be very good
 Ensure a shared vision by all
organizers
Lessons learned
I-Day 2
VP
Own
Idea
Owner
!
?
!
I
page28SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
The story
I-Day 1 I-Day 2 I-Day 3
Customer Driven
Innovation
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Software value chain
Product
backlog
Sprint
backlog
Sprint
Working
software
Product Line
Owner
Customer
Problem solving
software
Market leading
product
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Product Value chain
Product
backlog
Sprint
backlog
Sprint
Working
software
page31SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Product Value chain
Product
backlog
Sprint
backlog
Sprint
Working
software
How do we
create the
backlog?
page32SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Product Value chain
Product
backlog
Sprint
backlog
Sprint
Working
software
How do we
create the
backlog?
What if the
software does
not solve a
problem ?
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Hierarchy of abstractions
Mission
Values
Philosophy, value for others,
Reason for production
Guidelines, direction,
Style and intent
Product principles, abstract
form and function
Product details, materials,
production processes
Vision
Qualities
Principle
Concept
Concrete
Product
Abstract
Concrete
page34SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, direction,
Style and intent
Product principles, abstract
form and function
Product details, materials,
production processes
Vision
Qualities
Principle
Concept
Concrete
Product
Abstract
Concrete
Problem orientated innovation
Challenge
Muligheder
Possibilities
page35SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, direction,
Style and intent
Product principles, abstract
form and function
Product details, materials,
production processes
Vision
Qualities
Principle
Concept
Concrete
Product
Abstract
Concrete
Problem orientated innovation
Problems
Muligheder
Possibilities
page36SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, direction,
Style and intent
Product principles, abstract
form and function
Product details, materials,
production processes
Vision
Qualities
Principle
Concept
Concrete
Product
Abstract
Concrete
Problems
Problem orientated innovation
Muligheder
Possibilities
page37SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, direction,
Style and intent
Product principles, abstract
form and function
Product details, materials,
production processes
Vision
Qualities
Principle
Concept
Concrete
Product
Abstract
Concrete
Problems
Problem orientated innovation
Muligheder
Possibilities
Test other
possibilities
page38SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, direction,
Style and intent
Product principles, abstract
form and function
Product details, materials,
production processes
Vision
Qualities
Principle
Concept
Concrete
Product
Abstract
Concrete
Problems
Problem orientated innovation
Muligheder
Possibilities
Repeat
process
Test other
possibilities
page39SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, direction,
Style and intent
Product principles, abstract
form and function
Product details, materials,
production processes
Vision
Qualities
Principle
Concept
Concrete
Product
Abstract
Concrete
Problems
Problem orientated innovation
Muligheder
Possibilities
Repeat
process
Test other
possibilities
Refine
idea
page40SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
The story
I-Day 1 I-Day 2 I-Day 3
User Driven
Innovation
page41SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Customer involvement
sponsor or
coach
problem
owner
Customer
page42SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
 Innovation is important
 Innovation is difficult – it
requires practice
 Be sure to have the necessary
commitment from
management
 Have trained facilitators
 Be sure to have the real
sponsors participating
Takeaway’s
I-Day N
~
~
~
~
~
~
~
Michael Holm
(CEO)
page43SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Comments & questions
! ?
page44SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Literature
page45SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
For more information
about Systematic’s I-Day
and how we work,
please visit
systematic.com

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Innovation in a CMMI5 company - the story

Notes de l'éditeur

  1. Oxford dictionaryCreative => Get new ideasInnovative => Make new ideas happenWhat does a company mean when asking for a innovative person in a job posting?
  2. Explain the word “contingent” and it relation to modern philosophy
  3. Three tracksIntention to try many thingsTrack 1 – fist clickIdea generatorIdeas blogContributersSignupTrack 2 – second clickOn the I-DayIdeation of selected ideaProduce a sales pitch + business canvasTrack 2Track for paticipants that did not select an ideaAssigned to popular idea from the blogIdeate on the dayProduce an sales pitch + business canvasTrack 3If you want to work on something for yourselfNeed permission from PLMust present result to PLFacilitatorsLate additionVenture capitalistsVP’s + CEO
  4. What we tried And what CEO really had in mind