Global financial crisis is changing business priorities – and the IT that supports them New incentives to reduce cost Most IT departments operate as cost centers, and are under more stringent cost controls IT organizations are increasingly accountable for faster time-to-value Financial crisis putting new lens on TCO claims IT departments (and vendors) being challenged to provide real TCO substantiations – with consequences Reducing IT's overall TCO can make or break corporate budgets The business landscape is evolving, and IT must evolve with it Increased M&A activity in a tight economy requires rapid integration IT departments must be able to sustain large organization shifts and massive, rapid integration projects Wise infrastructure choices that drive simplicity provide much-needed economies of scale Government IT priorities are increasingly aligned with those of business Major stimulus packages include both funding for IT infrastructure – and increased scrutiny Cost reduction and simplification continue to resound in the public sector Technology has enabled solutions that weren't feasible in the last downturn Bandwidth has evolved, providing greater capacity and reliability at much lower costs Consolidating datacenters, virtualizing servers and desktops are not only viable, but economically wise Finally, if anything has become more clear over the past 10 years, it’s that open communities are a major catalyst for innovation. Linux continues to grow A new version of the kernel comes out every 2-3 months. Last August, it was noted that on average, code changes are accepted into the kernel every 10 minutes, 24 hours a day, 7 days a week, 365 days a year.
Two key drivers – flexibility and cost – have resulted in Linux solutions expanding in just about every direction they can go. Many industry watchers have observed that Linux very clearly crossed the business-critical tipping point a few years ago. Let’s talk about how it got there, and where it’s going. Edge and Web infrastructure Time in which IBM made our first public commitment to Linux Much of the early development effort was to help Linux get established within the commercial IT ecosystem Over the next 5-7 years, Linux rapidly and consistently moved towards the core of the data center. In the mid 2000s, it gained traction quickly for more critical workloads. Lot of adoption as a UNIX alternative, particularly Solaris. Linux established dominance in high performance computing – 90% of the top 500 supercomputers in the world are Linux, and all of IBM's systems in the top 10 are all running Linux. In the late 2000s, we saw extensive adoption for core datacenter usage. Major banks – Bank of Russia, Bank of New Zealand – depend upon Linux on the mainframe for their core business operations. The US Navy uses real-time Linux on IBM Bladecenter for the weapons control systems of the Zumwalt-class destroyer. Growth of Linux in HPC has translated into adoption for HPC-like business solutions as well – many of our customers are running business intelligence and analytics solutions on Linux, like SAP and Cognos. TNow that Linux is broadly accepted throughout the datacenter for all manner of workloads, we can leverage the constant stream of innovation to solve a broad range of interesting business and IT problems. There are a number of interesting characteristics that we are seeing and expect to see: Linux adoption accelerated greatly following the downturn, as Unix to Linux migration plans that were put on hold due to budget constraints are resumed. Full support across all IBM Systems means that you can leverage economies of scale in OS skills, but choose the platform that best suits your workload. As cloud adoption accelerates, we'll see greater expectations for utility billing models, which is quite compatible in a traditional IT environment with the subscription-based Linux deployment model. Full support for all of IBM's supported virtualization environments across our Systems portfolio and features like dynamic memory resizing enables clients to adjust the resources available to Linux environments, and an awareness of platform events if a component is failing helps drive additional uptime. Because Linux is the OS of the cloud, and Linux skills are very prevalent, we anticipate increasing deployments of Linux in the cloud, driven by the needs of the developer, rather than what's sitting in the datacenter. Typical applications Linux is being used for today: Linux is clearly well suited to virtualization, with full support across all IBM Systems. Thanks to extensive skills and application availability, it's also the OS of the cloud. Strong roots in and an ongoing focus on high performance means that analytics and BI are natural fits for Linux. It's been broadly publicized that Linux is used extensively for embedded applications. The tendency is to think cell phones, flat panel TVs, and sensors, but this extends to appliances and any scenario where Linux is under the covers, but you don't know that it's even there – it just works. Of course, Linux continues to be deployed for core critical workloads, for myriad reasons, cost and strategic direction being two of the main ones. Finally, the extensibility of Linux means that it's quite well suited for workloads that have never been done before, for which no precedent exists. Examples of this tend to be most prevalent in scalability – for example, scale out NAS, and extreme HPC. Roadrunner has almost 13,000 Cell processors, and over 6,000 Opterons – yet still manages to be the 4th most efficient supercomputer on the green500 list.
IBM is unique in the industry in that we provide a truly comprehensive portfolio of Linux solutions. For IBM Systems: Tier 1 Linux support for all IBM Systems Cross platform support means you can match workload needs to platform capabilities OS management skills are common across platforms: Linux is Linux is Linux Increased flexibility to choose what works best for your needs Petabyte-scale storage solutions like SoNAS from Systems Software are built on Linux For IBM Systems Software: Manage complex environments, including Linux on any IBM platform Enhance the simplification with a common OS regardless of platform For IBM Software: Enterprise-ready middleware on Linux IBM Software is the same regardless of what OS it’s running upon IBM Services, Support, and Financing: Implementation Support services for Linux Subscriptions for Red Hat and Novell Global Financing for Linux projects Linux provides common benefits across all IBM platforms: Security Policy-based security Common criteria certification Very rapid time to fix if vulnerabilities are discovered Supported platforms Wristwatches to mainframes Broadest range of supported virtualization environments Cross-platform support makes it easier to optimize by workload Scalability Ongoing innovation in both scale out and scale up Platform support provides flexibility in consolidation Skills Linux skills are very widespread and growing OS management skills are applicable across platforms
Over a decade ago we realized that in order to stand out with Linux solutions, you need to be proactive – particularly if you want to do things nobody else can do. IBM started the Linux Technology Center as a center of Linux competency, enabling our solutions for Linux and vice versa. Today we have hundreds of full-time developers around the world, working closely with Red Hat and Novell, solely dedicated to Linux and Linux ecosystem development. IBM is the top systems vendor contributing to Linux, and those familiar with the development process can attest that Linux is a brutal meritocracy. The only way to get there is to earn it. Concentrated collaboration on Linux solutions has resulted in major benefits to our clients. A rising tide floats all boats – through the combined efforts of the community, IBM, Red Hat, Novell, and a large number of other commercial contributors, Linux has rapidly expanded in feature and function, benefiting all users. Number of key benefits that are specific to IBM clients. Because IBM designs our own systems, particularly in the high-end space, our contributions ensure that Linux truly is a tier one operating system. On System x, a single Linux image can scale to the full size of the 3950 M2, which resulted in the fastest x86 TPC-C benchmark in the world. Linux for Power is at performance parity with AIX, and is able to run x86 Linux applications through PowerVM Lx86. Linux on System z inherits the reliability and security of the platform, utilizing features like HiperSockets and dynamic memory installation. Linux also forms the core of products like SoNAS, our scale-out networked storage product which can scale to handle multiple petabytes of data. IBM Software running on Linux provides enterprise-grade middleware. The accumulation of all of this knowledge provides extensive resources upon which our services and support organization can rely to implement and support a broad range of Linux solutions.
Flexibly allocating consolidated resources can optimize consumption to reduce costs When consolidating, match the workload to the platform capabilities IBM software helps enable this flexibility, because IBM software is the same regardless of platform or OS, letting the OS benefits drive the deployment decision Linux enables a choice of hypervisor Linux runs on all IBM-supported hypervisors VMcontrol from IBM System Software enables heterogeneous VM management In x86, clients can further extend their flexibility and choice with open hypervisors Linux is the operating system of the cloud Cloud is compelling because utility computing optimizes the demand curve Linux is a perfect fit because developer skills drive adoption, not the installed hardware; it’s pull vs. push Availability of Linux skills continues to grow rapidly
Linux has steadily increased as the operating system for data-intensive workloads HPC is entirely dominated by Linux; top500 supercomputer list is 90% Linux Business intelligence and analytics are a short hop from HPC Linux has also become established for deterministic workloads Constant innovation in high-throughput and high-predictability drives Linux leadership IBM performance team actively driving Linux performance Performance parity on Power, leadership on Blue Gene/p, System x benchmark Using Linux for real-time applications enables reuse of general purpose skillsets Data-intensive workloads span multiple tiers of the datacenter Info on SoFS and SoNAS Cloud-based data protection service
Appliances can help small and medium sized clients manage applications like devices Linux appliances can help reduce the cost of deploying, managing, and supporting applications IBM Lotus Foundations, built upon Linux, provides functionality that does not require a distinct IT staff Medium-sized business need to position themselves for growth Moving from “Get it going” to “Keep it growing” …before it’s too late Enterprise-quality offerings built on Linux can enable scalability without sacrificing flexibility Public cloud deployment models can ease the burden on critical IT resources Enable skilled (and limited) IT resources to focus on value-add, not managing infrastructure Scale up or down according to need EPSI Privately-held small business in Australia that outgrew its IT infrastructure Third party support was not working Costs were escalating Shared calendaring wasn't available. Switched to Lotus Foundations Reduced costs by 75%, deployed quickly, and gave them collaboration tools Infrastructure that needs little to no ongoing maintenance. San Miguel School of Camden, New Jersey Spent too much time managing their infrastructure Implemented Lotus Foundations for their collaboration environment Linux runs completely under the hood to enable the solution, no special skills are required. Limited staff resources can focus on critical tasks – like educating and rehabilitating Every minute spent not administering a server is another one they can spend working with troubled youth. French Tennis Federation Example of a small business that anticipates rapid future growth – except that with the annual French Open, it happens on a yearly basis before scaling back down again to the size it was before IT must be very, very flexible to handle workload without having overwhelming costs This is business as usual for them, so the transition needs to happen smoothly and the IT infrastructure must absorb it effectively. FFT uses Express hardware and software solutions from IBM running Linux. It gives them the chance to have enterprise grade infrastructure, but at the cost structure of a small business. RealConnections.nl Small business in the Netherlands that uses LotusLive instead of a physical infrastructure, which is primarily built on Linux
The ability to work from multiple devices is reshaping the workplace by letting workers define their own productive spaces Linux enables reduced cost end-user work environment choices Choice enables cost-saving opportunities Linux-based alternatives to Microsoft can help save on desktop and server licensing Consistency across platforms enables a range of Linux adoption scenarios Virtual Linux desktop solutions can provide cost savings beyond licenses Reduce desk-side and help desk support costs Instant client updates, rapid problem resolution Simplified application deployment and backup Significantly reduced threat of data loss through component failure or theft ZSL Global systems integrator that provides enterprise business and IT optimization solutions Needed to reduce costs on their own fleet of desktops Chose virtual Linux desktop solution: IBM Client for Smart Work Ubuntu, VERDE, and Lotus Reduced license costs 30% Reduced new employee workstation provisioning time from a day to a few hours Enables employees to access their desktop from any Windows or Linux-based computer CSS Global IT firm that offers software development, support, and consulting services. Needed their employees to work at top efficiency. Were spending more time than they wanted patching and maintaining their Windows desktops and Windows servers. Switched to Red Hat both on the desktop and the server Saw a productivity boost because they could simplify the desktop interface. Immediately saw an improvement in application performance on the servers – between 30 and 40 percent. Estimate their server costs to be half that of Windows.
Appliances can help small and medium sized clients manage applications like devices Linux appliances can help reduce the cost of deploying, managing, and supporting applications IBM Lotus Foundations, built upon Linux, provides functionality that does not require a distinct IT staff Medium-sized business need to position themselves for growth Moving from “Get it going” to “Keep it growing” …before it’s too late Enterprise-quality offerings built on Linux can enable scalability without sacrificing flexibility Public cloud deployment models can ease the burden on critical IT resources Enable skilled (and limited) IT resources to focus on value-add, not managing infrastructure Scale up or down according to need EPSI Privately-held small business in Australia that outgrew its IT infrastructure Third party support was not working Costs were escalating Shared calendaring wasn't available. Switched to Lotus Foundations Reduced costs by 75%, deployed quickly, and gave them collaboration tools Infrastructure that needs little to no ongoing maintenance. San Miguel School of Camden, New Jersey Spent too much time managing their infrastructure Implemented Lotus Foundations for their collaboration environment Linux runs completely under the hood to enable the solution, no special skills are required. Limited staff resources can focus on critical tasks – like educating and rehabilitating Every minute spent not administering a server is another one they can spend working with troubled youth. French Tennis Federation Example of a small business that anticipates rapid future growth – except that with the annual French Open, it happens on a yearly basis before scaling back down again to the size it was before IT must be very, very flexible to handle workload without having overwhelming costs This is business as usual for them, so the transition needs to happen smoothly and the IT infrastructure must absorb it effectively. FFT uses Express hardware and software solutions from IBM running Linux. It gives them the chance to have enterprise grade infrastructure, but at the cost structure of a small business. RealConnections.nl Small business in the Netherlands that uses LotusLive instead of a physical infrastructure, which is primarily built on Linux