ingatlan.com - how to win tips to grow and lead the market Playing on a market with duplicated listings, non-regulated agencies - and increasing the spend on the listings on a dynamic way. Property Portal Watch conference www.carangid.net

1. INFLUENCING
BY INNOVATION
THE MARKET

2. Hello!
Chief Product Officer
at ingatlan.com
szabo.laura@ingatlan.com
I’m Laura Szabo

3. MARKET
Hungarian Market leader of residential
(90% of the spending)
and commercial property listings
LEADER Revenue: 6.5M EUR 45%
Unique Visitor: 2.1 M
Content: over 500 000
Property Transaction
number in Hungary: 150 000

4. Privately owned
since the beginning
STABILITY
Founded
18 years ago

5. GROWTH

6. I’m here to talk about
HOW WE COULD
LIKE THIS
GROW
USING PRODUCT INNOVATION

7. Property
Owner
Buyer
THE MARKET IS SEGMENTED

8. Property
Owner
Big Agency
Buyer

9. Property
Owner
Big Agency
Buyer
Small Agency Freelancer agent

10. Property
Owner
Big Agency
Buyer
Small Agency Freelancer agent
Freelancer agent

11. Property
Owner
Big Agency
Buyer
Small Agency Freelancer agent
Freelancer agent

12. Property
Owner
Big Agency
Buyer
Small Agency Freelancer agent
Freelancer agent
NO CLEAR FOCUS

13. HOW TO WIN
2 MARKETS:
GUIDEAGENCIES
FSBO
LEADING THE MARKET BY
PRODUCT AND BUSINESS INNOVATION

14. AGENCIES

15. INCREASE YOUR PRICES,
AND THEY WILL CHOOSE
ONLY YOU!
1.
AGENCIES

16. USE AGENT-BASED FAIR PRICING!
2.
AGENCIES

17. 3 STEPS FOR
CHANGING
THE PRICE
Agency packages
Unlimited agents
Unlimited listings

18. 3 STEPS FOR
CHANGING
THE PRICE
Agency packages
Limit agent number!
Unlimited listings

19. 3 STEPS FOR
CHANGING
THE PRICE
Agency packages
Limit agent number!
Limit listing number!

20. 3 STEPS FOR
CHANGING
THE PRICE
Agency packages
Limit agent number!
Limit listing number!
INTRODUCE a NEW package and price it equally to
everyone. Make it FAIR.

21. BUSINESS MODEL
ATOMIZE THE MARKET
Transform your business from a simple listing service
provider to a platform.

22. LET THEM
DECIDE HOW
MUCH THEY
PAY FOR
PLACEMENT! LET THE BIDDING BEGIN
3.
AGENCIES

23. FOR SALE BY
10%
of the listings
30%
of the listing
revenue
10%
Paid private
listings
OWNER

24. SET THE PRICE BY SELLABILITY!
4.
FSBO

25. OFFER EXTRA VALUE ADDED
SERVICE NOT JUST LISTING!
5.
FSBO

26. 40% GROWTH
FSBOSELLABILITY PRICE
+
EXTRA ADDED VALUE SERVICES
=

27. What’s
NEXT?

28. BUYERS
Our third market:

30. INNOVATION
TRANSPARENT
MARKET
ELEMENTS
ATOMIZATION
BIDDING
FSBO SERVICE

31. Thank you!
CPO - ingatlan.com
szabo.laura@ingatlan.com
Laura Szabó