SlideShare une entreprise Scribd logo
1  sur  15
Successful PPC Contextual Advertising  David Szetela [email_address] http:// clixmarketing.com /blog
Content Advertising Doesn’t Really Suck David Szetela [email_address] http:// clixmarketing.com /blog
Contextual Is Not Search ,[object Object],[object Object],[object Object]
 
The Way Content Advertising Works ,[object Object],[object Object],[object Object],[object Object]
Keyword Differences ,[object Object],[object Object],[object Object],[object Object]
The 594 Themes
 
More Keyword Differences ,[object Object],[object Object],[object Object]
Ad Copy Differences ,[object Object],[object Object],[object Object],[object Object]
Ad Position Differences ,[object Object],[object Object],[object Object],[object Object]
Overall Advice ,[object Object],[object Object],[object Object],[object Object]
New Google Report is Essential ,[object Object],[object Object]
Possibly Great Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Successful PPC Contextual Advertising  David Szetela [email_address] http:// clixmarketing.com /blog

Contenu connexe

Tendances

Tendances (20)

Google Adwords Account Audit Guide 2015
Google Adwords Account Audit Guide 2015Google Adwords Account Audit Guide 2015
Google Adwords Account Audit Guide 2015
 
WHAT IS Adwords.???????
WHAT IS Adwords.???????WHAT IS Adwords.???????
WHAT IS Adwords.???????
 
Google AdWords
Google AdWordsGoogle AdWords
Google AdWords
 
What is Paid Search Advertising?
What is Paid Search Advertising?What is Paid Search Advertising?
What is Paid Search Advertising?
 
An introduction to google ads management for budgets under 500
An introduction to google ads management for budgets under 500An introduction to google ads management for budgets under 500
An introduction to google ads management for budgets under 500
 
AdWords Organization Techniques That Will Save You Money & Increase Clicks
AdWords Organization Techniques That Will Save You Money & Increase ClicksAdWords Organization Techniques That Will Save You Money & Increase Clicks
AdWords Organization Techniques That Will Save You Money & Increase Clicks
 
Intro to Google Adwords from SMX Sphinncon 2011
Intro to Google Adwords from SMX Sphinncon 2011Intro to Google Adwords from SMX Sphinncon 2011
Intro to Google Adwords from SMX Sphinncon 2011
 
Lead generations & Options
Lead generations & OptionsLead generations & Options
Lead generations & Options
 
Fuel Your Marketing Strategies with Effective SEM
Fuel Your Marketing Strategies with Effective SEMFuel Your Marketing Strategies with Effective SEM
Fuel Your Marketing Strategies with Effective SEM
 
SEO and PPC Secrets - Google Dave
SEO and PPC Secrets - Google DaveSEO and PPC Secrets - Google Dave
SEO and PPC Secrets - Google Dave
 
Amazon ppc
Amazon ppcAmazon ppc
Amazon ppc
 
Simple Google Adwords In Easy Steps - Mahesh Gangurde
Simple Google Adwords In Easy Steps - Mahesh  GangurdeSimple Google Adwords In Easy Steps - Mahesh  Gangurde
Simple Google Adwords In Easy Steps - Mahesh Gangurde
 
Fundraising Messaging That Works
Fundraising Messaging That WorksFundraising Messaging That Works
Fundraising Messaging That Works
 
Amazon PPC sample audit
Amazon PPC sample audit Amazon PPC sample audit
Amazon PPC sample audit
 
Garland Marketing Campaign Brief
Garland Marketing Campaign BriefGarland Marketing Campaign Brief
Garland Marketing Campaign Brief
 
How to Increase Your Sales with Google AdWords
How to Increase Your Sales with Google AdWordsHow to Increase Your Sales with Google AdWords
How to Increase Your Sales with Google AdWords
 
Find that keyword by Joel Bondorowsky
Find that keyword by Joel BondorowskyFind that keyword by Joel Bondorowsky
Find that keyword by Joel Bondorowsky
 
Micro Share Web Seminar
Micro Share Web SeminarMicro Share Web Seminar
Micro Share Web Seminar
 
Email Marketing Plan for 30 days | icontact
Email Marketing Plan for 30 days | icontactEmail Marketing Plan for 30 days | icontact
Email Marketing Plan for 30 days | icontact
 
Huzzah july12
Huzzah july12Huzzah july12
Huzzah july12
 

Similaire à Szetela Ses Toronto Contextual

Google Quality Score & the PPC Black Hole
Google Quality Score & the PPC Black HoleGoogle Quality Score & the PPC Black Hole
Google Quality Score & the PPC Black Hole
auexpo Conference
 
ADSPACE Measurement and Metrics — Arjun Jayaram
ADSPACE Measurement and Metrics — Arjun JayaramADSPACE Measurement and Metrics — Arjun Jayaram
ADSPACE Measurement and Metrics — Arjun Jayaram
adtech_fan
 
Google ad words traffic 15 minutes
Google ad  words traffic 15 minutesGoogle ad  words traffic 15 minutes
Google ad words traffic 15 minutes
Dr,Saini Anand
 
NIFE - Adwords presentation1hour
NIFE - Adwords presentation1hourNIFE - Adwords presentation1hour
NIFE - Adwords presentation1hour
Noah Boswell
 

Similaire à Szetela Ses Toronto Contextual (20)

Google Quality Score & the PPC Black Hole
Google Quality Score & the PPC Black HoleGoogle Quality Score & the PPC Black Hole
Google Quality Score & the PPC Black Hole
 
Sem 101
Sem 101 Sem 101
Sem 101
 
Google Adwords overview & Consulting
Google Adwords overview & ConsultingGoogle Adwords overview & Consulting
Google Adwords overview & Consulting
 
ADSPACE Measurement and Metrics — Arjun Jayaram
ADSPACE Measurement and Metrics — Arjun JayaramADSPACE Measurement and Metrics — Arjun Jayaram
ADSPACE Measurement and Metrics — Arjun Jayaram
 
Digital Advertising for Small Business
Digital Advertising for Small BusinessDigital Advertising for Small Business
Digital Advertising for Small Business
 
Digital Advertising for Small Business September 2011
Digital Advertising for Small Business September 2011Digital Advertising for Small Business September 2011
Digital Advertising for Small Business September 2011
 
Google ad words traffic 15 minutes
Google ad  words traffic 15 minutesGoogle ad  words traffic 15 minutes
Google ad words traffic 15 minutes
 
Google ads for beginners
Google ads for beginnersGoogle ads for beginners
Google ads for beginners
 
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformGoogle AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
 
Building adwords campaigns
Building adwords campaignsBuilding adwords campaigns
Building adwords campaigns
 
AMA Conference Bootcamp 2019
AMA Conference Bootcamp 2019AMA Conference Bootcamp 2019
AMA Conference Bootcamp 2019
 
Digital Advertising for Small Business January 2012
Digital Advertising for Small Business January 2012Digital Advertising for Small Business January 2012
Digital Advertising for Small Business January 2012
 
Understanding Online Ads and Marketing 9/21/2012
Understanding Online Ads and Marketing 9/21/2012Understanding Online Ads and Marketing 9/21/2012
Understanding Online Ads and Marketing 9/21/2012
 
Edu4Sure - Google Ads Mistakes
Edu4Sure - Google Ads MistakesEdu4Sure - Google Ads Mistakes
Edu4Sure - Google Ads Mistakes
 
Search Engine Marketing Slide for Weblinx
Search Engine Marketing Slide for WeblinxSearch Engine Marketing Slide for Weblinx
Search Engine Marketing Slide for Weblinx
 
NIFE - Adwords presentation1hour
NIFE - Adwords presentation1hourNIFE - Adwords presentation1hour
NIFE - Adwords presentation1hour
 
Google Adwords Seminar Bangalore - Ex-Googler brought to you by Web marketing...
Google Adwords Seminar Bangalore - Ex-Googler brought to you by Web marketing...Google Adwords Seminar Bangalore - Ex-Googler brought to you by Web marketing...
Google Adwords Seminar Bangalore - Ex-Googler brought to you by Web marketing...
 
Paid Search Considerations & Strategies
Paid Search Considerations & StrategiesPaid Search Considerations & Strategies
Paid Search Considerations & Strategies
 
PPC - Pay Per Click
PPC - Pay Per ClickPPC - Pay Per Click
PPC - Pay Per Click
 
Workbook pm
Workbook pmWorkbook pm
Workbook pm
 

Plus de David Szetela

Szetela Atlanta SEMPO 2010
Szetela Atlanta SEMPO 2010Szetela Atlanta SEMPO 2010
Szetela Atlanta SEMPO 2010
David Szetela
 
The Future Of Personal Computing and Advertising
The Future Of Personal Computing and AdvertisingThe Future Of Personal Computing and Advertising
The Future Of Personal Computing and Advertising
David Szetela
 
Szetela Top 10 Cool PPC Things
Szetela Top 10 Cool PPC ThingsSzetela Top 10 Cool PPC Things
Szetela Top 10 Cool PPC Things
David Szetela
 
PPC Tactics ROI - Brad Geddes
PPC Tactics ROI - Brad GeddesPPC Tactics ROI - Brad Geddes
PPC Tactics ROI - Brad Geddes
David Szetela
 
Five Mill Tree Method 1208
Five Mill Tree Method 1208Five Mill Tree Method 1208
Five Mill Tree Method 1208
David Szetela
 
SEW Profitable PPC Webcast Presentation
SEW Profitable PPC Webcast PresentationSEW Profitable PPC Webcast Presentation
SEW Profitable PPC Webcast Presentation
David Szetela
 
Van Wagner Negative Matters Ppc Rockstars V2
Van Wagner Negative Matters Ppc Rockstars V2Van Wagner Negative Matters Ppc Rockstars V2
Van Wagner Negative Matters Ppc Rockstars V2
David Szetela
 
Kw List Expansion Contraction
Kw List Expansion ContractionKw List Expansion Contraction
Kw List Expansion Contraction
David Szetela
 
Ppc Rockstars Van Wagner Dynamic Keyword Insertion
Ppc Rockstars Van Wagner Dynamic Keyword InsertionPpc Rockstars Van Wagner Dynamic Keyword Insertion
Ppc Rockstars Van Wagner Dynamic Keyword Insertion
David Szetela
 
Ppc Rockstars Van Wagner Dynamic Keyword Insertion
Ppc Rockstars Van Wagner Dynamic Keyword InsertionPpc Rockstars Van Wagner Dynamic Keyword Insertion
Ppc Rockstars Van Wagner Dynamic Keyword Insertion
David Szetela
 

Plus de David Szetela (15)

Szetela advanced ppc tips pubcon
Szetela advanced ppc tips pubconSzetela advanced ppc tips pubcon
Szetela advanced ppc tips pubcon
 
Szetela Atlanta SEMPO 2010
Szetela Atlanta SEMPO 2010Szetela Atlanta SEMPO 2010
Szetela Atlanta SEMPO 2010
 
The Future Of Personal Computing and Advertising
The Future Of Personal Computing and AdvertisingThe Future Of Personal Computing and Advertising
The Future Of Personal Computing and Advertising
 
Szetela Top 10 Cool PPC Things
Szetela Top 10 Cool PPC ThingsSzetela Top 10 Cool PPC Things
Szetela Top 10 Cool PPC Things
 
PPC Tactics ROI - Brad Geddes
PPC Tactics ROI - Brad GeddesPPC Tactics ROI - Brad Geddes
PPC Tactics ROI - Brad Geddes
 
Five Mill Tree Method 1208
Five Mill Tree Method 1208Five Mill Tree Method 1208
Five Mill Tree Method 1208
 
SEW Profitable PPC Webcast Presentation
SEW Profitable PPC Webcast PresentationSEW Profitable PPC Webcast Presentation
SEW Profitable PPC Webcast Presentation
 
Van Wagner Negative Matters Ppc Rockstars V2
Van Wagner Negative Matters Ppc Rockstars V2Van Wagner Negative Matters Ppc Rockstars V2
Van Wagner Negative Matters Ppc Rockstars V2
 
Kw List Expansion Contraction
Kw List Expansion ContractionKw List Expansion Contraction
Kw List Expansion Contraction
 
Szetela Smx Advanced Ads 2008
Szetela Smx Advanced Ads 2008Szetela Smx Advanced Ads 2008
Szetela Smx Advanced Ads 2008
 
Szetela David Smxa Content
Szetela David Smxa ContentSzetela David Smxa Content
Szetela David Smxa Content
 
Don Steel Slides
Don Steel SlidesDon Steel Slides
Don Steel Slides
 
Ppc Rockstars Van Wagner Dynamic Keyword Insertion
Ppc Rockstars Van Wagner Dynamic Keyword InsertionPpc Rockstars Van Wagner Dynamic Keyword Insertion
Ppc Rockstars Van Wagner Dynamic Keyword Insertion
 
Ppc Rockstars Van Wagner Dynamic Keyword Insertion
Ppc Rockstars Van Wagner Dynamic Keyword InsertionPpc Rockstars Van Wagner Dynamic Keyword Insertion
Ppc Rockstars Van Wagner Dynamic Keyword Insertion
 
Szetela 25-3-08 Search Marketing Now Webcast
Szetela 25-3-08 Search Marketing Now WebcastSzetela 25-3-08 Search Marketing Now Webcast
Szetela 25-3-08 Search Marketing Now Webcast
 

Dernier

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 

Dernier (20)

Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 

Szetela Ses Toronto Contextual

Notes de l'éditeur

  1. This presentation describes the beginning of a study Clix is doing on PPC Contextual Advertising – full results will be described at PPC Summit, SES Toronto and in an article on Search Engine Land. Give me your bizcard or send me an email to receive full version. This presentation describes info received from Google; will have specific input from Yahoo and Microsoft.