Short overview of Russian Digital Economy as a percentage of traditional economy.

1. DIGITAL BAROMETER
Russian digital economy
Vladimir Baydin, PhD
Head of Corporate Finance
Sergey Zolkin,
Head of financial services

2. Total e-payments* as a % from
overall retail payments 5%
E-payments as a % from overall market volume
Cellular payments 90%
Utilities payments 6%
Pay-TV payments 86%
Fixed telephony 49%
payments
ELECTRONIC PAYMENTS
2014 © J’son & Partners Consulting
*E-payments includes remote banking, e-money, payment terminal and mobile operator payments

3. ONLINE SHOPPING & DIGITAL CONTENT
Internet-trade as a % from
overall retail 2.3%
2014 © J’son & Partners Consulting
Digital content
Online video as a % from
cinema market 9.3%
Online games as a % from
computer games 51%
Digital books as a %
from overall books market 1%

4. +7 (495) 625-72-45
Thank you for your attention!
2014 © J’son & Partners Consulting
www.json.ru
Vladimir Baydin
+ 7 916 268 44 67
E-mail: vbaydin@json.ru
Sergey Zolkin
+ 7 916 807 59 89
E-mail: szolkin@json.ru