6. Marketing mix
Is the combination of elements to describe the
strategic position of a product or service in the
market place. The diagram below differentiates
between typical marketing mix strategies and our
integrated holistic approach
The mix tries to cover all of the elements needed in
the market of a product.
9. Ethics of marketing
Marketing may have unethical behaviors in a
number of ways:
• Misleading or false claims about
pricingPricing
• Selling a product on a basis
unrelated to the product itselfPromotion
• Using cheap suppliers that leads
to health and safety issuesProduct
• Commission based payments to
employees may mislead the
customers
Place
10. Marketing audit
Businesses assess the balance of their
marketing mix continually.
Periodically, marketing audits look at the cost
and effectiveness of the marketing activity.
This tool analyses the internal and external
environments in order to identify the
organization’s SWOT (Strengths, Weaknesses,
Opportunities, Threats).
11. Strengths
Your brand and brand name
Unique Skills and Abilities
Products and Package
Distribution Channel
Partners
Cost Structures
Weakness
Weak Brand Image
Additional talent skills
Competitive Disadvantage
Financial Support and Cash
flow issues
Geographical Location
Opportunities
Positive Market Trends
Customer Growth
Complementary Products
or services
Strategic Partnerships
Threats
Speed of market changes
Likely new competition
Vulnerability to market
fluctuation
Changing Stakeholders and
their needs
SWOT
ANALYSIS
