2. Film marketing or film promotion is a practice of
promotion within the film industry. Film studios will
invest in expensive marketing campaigns to maximize
revenue early in the release cycle. Marketing budgets
tend to equal anywhere between half or three times
the production budget. Publicity is generally handled
by the distributor and exhibitors.

3. Viral video’s distribution of the trailer.
Links to blogs and emails to help promote the film
Creation of film based websites. Promotional tour
ternet marketing, paid advertisements online help broadcast when the actors or
the film, this is called social media marketing. actresses and
directors take part
interviews across the
media, this may be on
television radio etc.
Trailers are also a huge part of Marketing a film,
described as a Mainstay of promotion, targeting movie-
Goers everywhere! There to add maximum Merchandising comes in different forms
Appeal in only two and half minutes. Film posters there Example co-advertising good example
Is a variety of different posters used shape and sizes to Aston Martin and James Bond
Help show the film. Paid advertisements in magazines a product in the film, so when selling Asto
And newspapers. Martin also promote Bond films.
Also another way is to give promotional
Giveaways, competitions
Help entice the public.

4. • Good and interesting cinematography- 3D, more creative camera work the
more interesting the film is to watch.
• An exciting plot a good story- You want the films plot to come across it to be
exciting and story that grabs the audience straight away. Emotional engagement to the audiences.
Story that is new and exciting gains imagination, so you don’t get bored quickly.
• A good leading cast/ popular stars- This can play an important part in
gaining audiences, example if there is a well known actor/actress people will be more compelled to
go as they know that the acting will be at a high standard. Unlike if the actor was unknown or just
starting out, also many viewers may go watch the film if there favourite actor/ actress is featuring in
the film.
• A film that gives you something to think about- Important to gain a
response or perspective, might controversial or social issues. Get stimulation.
• Good soundtrack- Music that goes with the action, or connects well with the mood.
Instantly attracts attention.