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Golddigga A Case History

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t7F London.co.uk
t7F London.co.uk
Mode de vieBusinessDivertissement et humour
1  sur  11
Using group online behaviour to create brand ambassadors spreading the golddigga message
HOW? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BACKGROUND
DISCOVERY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IDENTIFICATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE IDEA
[object Object],[object Object],[object Object],[object Object],[object Object],CONSTRUCTION
CONSTRUCTION
CONSTRUCTION
EXECUTION 80,000 interactions on our brand page, equating to a coverage of 1.8m consumers, 20,000 of whom chose to use our branded graphics to personally identify themselves online Over 5,000 chose to become a friend of golddigga Facilitated the sale of the brand from VC ownership to Sportsworld Marketing
What do we do? Brand strategy and campaign development. A bespoke creative agency mixing market analysis with lateral thinking. Specialist in premium & challenger brands, especially in alcohol & travel.

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Golddigga A Case History

  • 1. Using group online behaviour to create brand ambassadors spreading the golddigga message
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  • 10. EXECUTION 80,000 interactions on our brand page, equating to a coverage of 1.8m consumers, 20,000 of whom chose to use our branded graphics to personally identify themselves online Over 5,000 chose to become a friend of golddigga Facilitated the sale of the brand from VC ownership to Sportsworld Marketing
  • 11. What do we do? Brand strategy and campaign development. A bespoke creative agency mixing market analysis with lateral thinking. Specialist in premium & challenger brands, especially in alcohol & travel.