Mobile Web UX - TdT@Cluj #17

MOBILE WEB UX
mobile web applications

MOBILE WEB UX - PART 1
1. Pick a card and read your application name
2. Search for the chosen app on Google
3. Click on the search result to go to the
application website
4. Complete the survey MobileWebUTPart1

Please present your app and your results
Is your app suitable for mobile web?!?
Was MobileWebUTPart1 a usability test?
● Where the questions right?
● What could be included in a usability survey?
● What else related to finding the application?

1. Now try to do the following tasks:
● order/ship online
● track an order
● try to contact the company
● any other task you think is relevant
2. Complete the MobileWebUTPart2 survey

Please present a summary of your results!
Was MobileWebUTPart2 a usability test?!
What would you leave out ?
What would you add?

Not included in this survey:
- gender, age, race, education
- visit frequency
- familiarity with the application
- technical knowledge
- contact information
- understanding of the purpose of the application

What is User Experience (UX) ?
Involves a person's emotions about using a particular
product
● What user need
● What user value
● Users abilities
● Users limitations
● Business goals
User Experience Honeycomb

What is usability testing?
Usability testing is a black-box testing technique
Mostly based on observing people doing tasks
● Efficiency
● Accuracy
● Recall
● Emotional response

Usability testing metrics:
● completion rates
● time on task
● task-level metrics
● test-level satisfaction measures
● errors

Usability testing purposes:
● validate
● gather perspectives
● understand behaviour

Usability test documents
● consent form
● entrance questions
● task based questions
● exit questions

Methods
● expert reviews (or usability review )
● cognitive walkthrough
● usability testing informal (or hallway testing)
● usability testing in the lab
● usability testing remote moderated
● benchmarking or competitive studies
● usability testing remote unmoderated
● A/B testing
● eye tracking
● automated expert review

Tools:
- usability testers platforms
http://www.utest.com
http://www.usertesting.com
https://www.userlytics.com
http://ethn.io/
https://www.mturk.com
- usability testing in the lab
http://www.techsmith.com/morae.html
http://www.mrtappy.com/index.html

Tools:
- remote moderated usability tools
http://www.techsmith.com/morae.html
http://www.airsquirrels.com/reflector/
http://www.mikogo.com/
http://www.gotomeeting.com
- unmoderated remote usability tools
https://usabilla.com
http://www.loop11.com/
http://www.userzoom.com/mobile-testing/

Tools:
- A/B testing or analytics
http://www.google.com/analytics/
- eye-tracking
http://www.feng-gui.com/
http://www.crazyegg.com/
- surveying tools
https://www.surveymonkey.com

User Experience - who’s in charge?
● User Experience Designers
● Information Architects
● Human Computer Interaction Researchers

Usability Testing - who’s in charge?
● Marketing People
● Product Management People
● People with Psychology Related Background
● General Testers?!?

Impediments for the general tester:
● Different fields of study
● Different skills required
● Different focus
● Different persona
● Different departments in the workplace
What should the general tester do?

The general tester and usability testing
● startups
● or even in large organisations
● design is externalized
● busy, poorly trained marketing people
● integrate usability testing in the general test strategy
● beginning of a new project/feature
● better user experiences from previous projects
● tools are expensive for romanian projects

Tips for the general tester
Start usability testing
- usability test your current working application
- use a typical checklist
- create a survey
- try to perform a usability review

UX terms
- mobile web design
- responsive design
- human computer interaction HCI
- interaction design (IxD)
- information architecture
- mobile first

Articles on dedicated websites
● http://www.usability.gov
● http://www.usefulusability.com
● http://ux.stackexchange.com
● http://userexperiencerocks.wordpress.com/
● http://www.formsthatwork.com/Mobile-forms
● http://www.measuringusability.com/blog.php
● http://blog.utest.com/

Articles on dedicated websites
● http://www.utexas.edu/learn/usability/test.html
● http://hcibib.org/perlman/question.html
● http://www.usabilityprofessionals.org/
● http://uxdesign.smashingmagazine.com/tag/usability/
● http://connect.humanfactors.com/group/mobileusability
● http://blog.clicktale.com/

Books
● A Practical Guide to Usability Testing by Joe Dumas & Ginny. Redish
(1993)
● Handbook of Usability Testing by Jeffrey Rubin (1994)
● Usability Engineering by Jakob Nielsen (1993)
● Don't Make Me Think, Revisited by Steve Krug

UX conferences
http://2013.mobxcon.com/
http://www.uxmasterclass.com/
http://www.uxpa2014.org/
http://www.hcii2014.org/
http://chi2014.acm.org/
http://interaction14.ixda.org/
http://www.blendconf.com/

Tips for user experience surveys:
● keep the survey short
● allow users to end at anytime without quitting all losing all data
● clear and testable hypotheses
● don't let questions reflect the business view
● clear wording and the right answer choices
● watch for non-mutual exclusivity
● pre-test, refine, soft-launch then test again
● focus more on who you are surveying than how many
● don’t be too technical: i.e ask about javascript etc.
● use the right amount of ratings (i.e. 5, 2, 7 or 10)
● don’t be too repetitive

Mobile Web UX - TdT@Cluj #17

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (17)

Similaire à Mobile Web UX - TdT@Cluj #17

Similaire à Mobile Web UX - TdT@Cluj #17 (20)

Plus de Tabăra de Testare

Plus de Tabăra de Testare (20)

Mobile Web UX - TdT@Cluj #17