1. Tina Avanzato Chiodo
Principal Consultant
GCP Works LLC
gcpworks.com

2. What is Social Media?
“Social media is a shift in how we get our information. It
used to be that we would wait for the paper boy to throw
our news on the doorstep…
Now we get information, 24/7 and on the fly, from
anywhere. Social media allows us to network, to find
people with like interests, and to meet people who can
become friends or customers.” - Gini Dietrich, Founder and
CEO, Arment Dietrich
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3. What is Social Media?
“Social media includes web-based and mobile
technologies used to turn communication into
interactive dialogue.” - Wikipedia
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4. Is Social Media Right For You?
1. Goals
2. Value
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5. 6 Types of Social Media
Social
Networking
Microblogging
Media sharing
Bookmarking
sites
Social news
Blog comments
Source: Grahl, Tim. The 6 Types of Social Media. http://outthinkgroup.com/tips/the-6-types-of-social-media
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6. 6 Types of Social Media
1. Social networking – connecting with other people
who have similar interests, backgrounds ::
LinkedIn, Facebook
2. Microblogging – pushing out content to anyone
who is subscribed :: Twitter
3. Media sharing – uploading and sharing pictures,
videos :: YouTube
Source: Grahl. Tim. The 6 Types of Social Media. http://outthinkgroup.com/tips/the-6-types-of-socialmedia
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7. 6 Types of Social Media
4. Bookmarking sites – saving, linking, tagging and
managing links to Web resources :: Delicious,
StumbleUpon
5. Social news – posting news items or links, allowing
users to “vote” on item or link :: Digg
6. Blog comments – posting comments on author’s
blog
Source: Grahl. Tim. The 6 Types of Social Media. http://outthinkgroup.com/tips/the-6-types-of-socialmedia
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8. Twitter
Twitter
 Professional, personal
 Public or private
 Connections
 Following: you follow other Twitter
accounts
 Followers: other Twitter accounts follow
you
 Not always mutual
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9. Twitter
You decide your level of participation:

“Pushing out content”
 Type of information to tweet
 Frequency of your tweets

Reading your Twitter stream
 Who to follow
 What to read
 When to read it
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10. Who’s on Twitter?
More than 200 million active users*
 Government agencies: FDA, EMA, Health
Canada, MHRA, HHS, NIH, CDC
 Clinical research sites and IRBs/ethics
committees
 Sponsor companies: pharma, biotech, medical
device
*Source: Twitter. Celebrating #Twitter7. http://blog.twitter.com/2013/03/celebrating-twitter7.html
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11. Who’s on Twitter? (cont’d)
 Service providers/resources: CROs, vendors,
recruitment agencies, consultants, publishers
 Hospitals, medical groups
 Professionals who are tweeting but not on behalf
of their employers
 Patients
 Journalists, analysts and more!
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12. What’s on Twitter?
Tweets:
 Clinical research news, regulatory updates,
clinical trial technologies, health care alerts
 Links to industry news, journals, blogs, clinical
trial regulations, GCP guidance, regulatory
agency announcements, webinars
 Experiences, perspectives, opinions
 And everything else!
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13. Twitter Benefits
 Education:
 Sharing (pushing) valuable and timely
information
 Clinical research updates and trends
 Conferences and webinars
 Professional perspective
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14. Twitter Benefits (cont’d)
 Education:
 Access to valuable and timely information
 Same as “pushed information” and
more! Plus expand knowledge beyond
your area of expertise.
 Professional relationships, friendships
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15. Twitter Benefits (cont’d)
 Networking within Twitter and beyond
 Real-time communication
 Career and business opportunities
 Motivation and inspiration
 Having fun
 It’s free!
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16. Twitter Challenges
 Finding your voice
 Finding the right people, companies and
agencies to follow
 Finding the time
Don’t be discouraged!
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17. LinkedIn
LinkedIn
 Professional profile
 Mutual agreement to connect with
colleagues, former co-workers, clients
 Follow companies for updates
 Join professional groups (you decide level
of participation)
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18. LinkedIn
LinkedIn:
 Job postings, consulting opportunities
 Recognize accomplishments of your
connections
 Announce professional news
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19. Questions, Comments, Connect
 Twitter.com/GCPworks
 @GCPworks
 LinkedIn.com/in/TinaChiodo
 Tina@gcpworks.com
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