Ways to bring up your response rates in survey research. Give your audience the preferred method in which they want to be approach. This includes online, phone, IVR, gamification, the invite letter and other techniques.

1. How to Hook Your
Respondents to Take Your
Survey
November 17, 2017
Copyright 2017 | Survox, Inc. 11/23/2018

2. About Us
Copyright 2017 | Survox, Inc. 2
Allen Porter – VP of Customer Success
• Advocates for Customer-Centric changes and enhancements
• Masters in Public Administration
• Over 25+ years of experience
Dan Rangel – Solutions
Director
• Project focused
• Skilled in research methodologies
• Expert at best practices techniques
• 30 years of experience
1/23/2018

3. Agenda
Copyright 2017 | Survox, Inc. 3
Invitation
Survey Design
Modality
Voice
Engagement

4. Copyright 2017 | Survox, Inc. 4

5. The Invite
Copyright 2017 | Survox, Inc. 5
Subject Line
 Keep the title short (under 30
characters)
 Show the company name
Aesthetics
 Clean
 Try an A/B Test
Give purpose
 Explain the topic
 What’s in it for them
 Privacy
Provide a deadline
 Give a completion date
Provide the survey length
 Number of questions
 How many minutes
Remember, keep it short and sweet

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Acme Research
Dear Jane,
We hope your family and you had a great vacation!
As you know we are constantly trying to improve customer experience. For that reason we are looking for 5
minutes of your time to complete our survey to help others with their vacation. Please be so kind to complete
our survey by June 20th.
Thanks for your feedback!

7. eMail Invitation – Embedded Question
• Standard Invitation
• Click = 7.3%
• Complete = 5.2%
• Embedded Question
• Click = 12.8%
• Complete = 6.9%
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8. Design
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9. Copyright 2017 | Survox, Inc. 9
User Experience and Brand Management
1/23/2018

10. Copyright 2017 | Survox, Inc. 10
Responsive Design
1/23/2018

11. © 2017 Survox Inc. 11
User Experience and Brand Management

12. New Themes/Branding
• Responsive Design Example.
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13. Timed Concept Exposure
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14. Research - Mapping
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15. Paired Comparison/Midpoint Scales
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16. Clean is Best
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Don’t go overboard with widgets

17. Multimode
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18. Your Feedback
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19. The Modes
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CATI Web IVR

20. 21© 2017 Survox Inc.
Engage

21. Phone Call Tips
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Use a familiar call ID
Keep responses to 5 or less
Set multiple response questions as a series of yes/no questions
Use single digit codes

22. Reimagine Voice
Copyright 2017 | Survox, Inc. 24
Design sell …
Polling
Customer Experience
Design solutions
Contact hard to reach people
Language solutions
Integrations with other modes
Automate voice to text
1/23/2018

23. 1/23/2018 Company Confidential | © 2017 Survox 25
Voice Is The New Data

24. Contact Us
Copyright 2017 | Survox, Inc. 26
Dan Rangel
 Dan.Rangel@enghouse.com
 773.960.9286
Allen Porter
 Allen.Porter@enghouse.com
1/23/2018