The underground music scene is where so many of today\'s hottest artists cut their teeth. "Music is My Life" is the first tour of its kind--bringing together Hip Hop, R&B artists, fans and marketers who want to engage with this lucrative lifestyle group!

1. “Music is My Life”: The Underground Tour
So Hot, It’s the New Definition of Cool!
March 2010

2. Hip Hop Indies
Sean “Jay Z Carter Snoop Lil’ Wayne
Independent Hip Hop artists are like a farm system for the genre! Some of the biggest names in the business
began their careers performing in underground music venues where their creativity was allowed to flow
unbridled. They put themselves out there for public scrutiny for little more than the chance for some
exposure—a chance to be heard! The legendary Sean “Jay Z” Carter—the ultimate Indie is famous for his
underground performances and selling his early CDs out of the back of his car. Independent Music Tours
provide the next generation of Hip Hop superstars a testing ground; a platform for free self-expression and a
venue for high profile exposure. That’s the spirit of “Music is My Life”: The Underground Music Tour”!

3. “Music is My Life”: The Underground Music Tour
Destiny Divine’s production of “Music is My Life”: The Underground Music Tour brings together nearly two
dozen national and local Hip Hop and R&B artists who bring a diversity of musical style, swag and local
culture to the stage, entertaining intimate gatherings of 400 – 800 independent Adult 21- 35 Hip Hop fans at
each stop!
Young Jeezy Lil’ John Omarion
Each show takes on a distinctively different flavor, integrating core artists with the best of Indie artists known
to the specific market and region, followed by an after-party in each market. This not only provides a high
value entertainment opportunity for fans, but provides a tremendous vehicle for establishing/enhancing
street credibility with this progressive Urban lifestyle group!
ARTIST PHOTOS APPEAR FOR ILLUSTRATIVE PURPOSES ONLY

4. Markets/Dates
Chicago Aug 13th Concert/After Party
Detroit Aug 14th Concert/After Party
St. Louis Aug 15th Concert/After Party
Birmingham Aug 16th Concert/After Party
Atlanta Aug 17th Concert/After Party

5. “Music is My Life”: The Underground Music Tour:
An Expression of Individualism & Creativity
I Am…Socially Conscious!
I Am…An aspirant who consumes disproportionately based on my aspirations and sense of
what’s cool!
I Am…Too cool and so, so “deep”! You’ve gotta “bring it” to move me!
I Am…Out here making things happen—taking control of my own destiny!
I Am…Fortunate enough to have a household where we pull down at least $50,000 a year!
I Am…Proud to be a young, progressive African-American (71%) or Latino (21%)!
I Am…A bold young brother (65%) who shares the spotlight and stage with women (35%) who
see the world my way and want to go where I’m trying to go!

6. Meet Nemesis Superstar
The Artistic Force Behind the Tour
“Nemesis” is often used as a term to describe one's worst enemy, normally someone or
something that is the exact opposite of oneself but is also somehow similar.
This definition perfectly describes Atlanta’s enigmatic Nemesis Superstar: She’s creative
savvy and amazing intuitiveness, wrapped in a veil of innocence that belies her fiery hot
sexuality and dynamic energy—transforming any stage into an orgy of truth, attitude and pure
narcissistic indulgence!

10. Mr. P-Funk (George Clinton) hangin’ with rapper Nemesis Superstar (seated)

11. “Music is My Life”: The Underground Music Tour: The Network
The tour is a conglomerate of independent artists, promoters and producers who work together to deliver
the most legit presentation of the lifestyle and art form we represent. Through our network, we will
promote the tour via:
♦ Email broadcasts to 6,000+ subscribers of 3G’s Management (http://www.myspace.com/ceoeg3)
♦ Email broadcasts to 40,000+ subscribers of Urban Threshold-founders of the Underground Music
Awards along with display ads on www.urbanbuzzfactor.com, Urban Threshold’s website.
♦ Imagination Sports will host the Detroit date and will be producing tour Webisodes and a tour
documentary via their video company, Sixminutes TV known for their work in movies,
documentaries, videos, and filmed concerts. (http://www.myspace.com/6minutestv)
♦ Music is My Life Facebook fan page (http://www.facebook.com/pages/MUSIC-IS-MY-LIFE-THE-
UNDERGROUND-MUSIC-TOUR/376399081656?ref=nf)
♦ College Radio stations and Hip Hop radio shows in each tour market including
♦ Local Email Broadcasts in each tour market
♦ Street Team flyer distribution in each tour market

12. We can partner with you to…
Dedicate a promotions team to distribute free product samples and coupons at events in each market!
Integrate your sales messaging into stage performances and introductions!
Integrate your brand messaging into our social media channels!
Provide on-premise consumer engagement opportunities for your brand!
Provide mix tape integration on labels or messaging within the music content!
Feature your brand in a vehicle wrap that will be seen across the five-state tour route!
Include your brand in promotional messaging in each market with a definitive tour tag!
Branded entertainment and product placement via road trip Webisodes and a tour documentary
Let’s put our heads together and create a promotional partnership that delivers the business
and social impact that industry people and the African-American market will stand up and
take notice of this summer!