On Echo chambers, Dead loops, Product design and UX
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On Echo chambers, Dead loops, Product design and UX Lecture for "Startup: Maribor", November 2016, #startupmaribor - Razvijanje produkta v sodelovanju z uporabniki
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On Echo chambers, Dead loops, Product design and UX
- 1. ON ECHO CHAMBERS, DEAD LOOPS, PRODUCT DESIGN AND UX tadej.mursic@gmail.com tadejmursic @tadejmursic
- 11. DESIGN IS ...
- 12. IT‘S ALL ABOUT THE MACHINE BUILDING THE MACHINE focused on the importance of building “the machine that builds the machine.”
- 13. YOU It takes a hundred to a thousand times more resources, and far more difficulty, to build the machine that builds the machine, compared to creating an individual product
- 14. WHAT ARE YOUR FAVORITE PRODUCTS & WHY?
- 15. “MAKE THINGS PEOPLE WANT, RATHER THAN MAKING PEOPLE WANT THINGS.” Smithery, 2011
- 16. THE MARKETING BUDGET HAS TO BE INVESTED IN THE CONCEPTUAL PRODUCT DEVELOPMENT PHASE IN THE BEGINNING.
- 17. R&D PROMOTION 10% 35% OTHER TOTAL BUDGET 100% PRODUCT BUDGET – BEFORE 2005
- 18. R&D PROMOTION 10% 35% OTHER TOTAL BUDGET 100% R&D PROMOTION 30% 15% OTHER PRODUCT BUDGET – AFTER 2005
- 19. WHERE DOES (PRODUCT) DESIGN START?
- 20. THERMOSTATS
- 22. CASE STUDY https://www.youtube.com/watch?v=vAzvt-LkK2I https://www.youtube.com/watch?v=1qkSkOn4h-A
- 23. NEST – PRODUCT EXAMPLE
- 24. NEST – PRODUCT EXAMPLE TEMPERATURE
- 25. NEST – PRODUCT EXAMPLE LEARNING
- 29. WHAT‘S INSIDE
- 32. PRODUCT - STORY
- 33. PRODUCT – EXPERIENCE – APP
- 34. PRODUCT - STORY
- 35. PRODUCT – STORYAFTERSALES REASON TO BUY FACT IS PEOPLE ARE NOT WILLING TO BUY FOR ENERGY SAVING ONLY PRODUCT DESIGN & EXPERIENCE DESIGN & STORY DESIGN. INDUSTRIAL DESIGN WHAT GOT THEM INTERESTED, WHAT MADE THEM BUY, WHAT MADE THEM FEEL GOOD ABOUT IT + PURCHASE VERYFICATION (VALUE CREATION) (NOT GADGET FREAK => IT‘S FOR ENEGRY SAVING PRUPOSES.
- 36. NEST – CATEGORY DEFINITION LEARNING THERMOSTAT (NOT SMART THERMOSTAT)
- 37. PRODUCT – STORY + AFTERSALES
- 38. PRODUCT – DIY INSTALATION
- 39. PRODUCT – DIY INSTALATION
- 40. PRODUCT – DIY INSTALATION
- 45. SO …
- 47. PRODUCT DEFINITION FOR [YOUR TARGET CUSTOMERS], WHO NEED [A SOLUTION] FOR [THEIR PROBLEM], OUR PRODUCT PROVIDES A [KEY BENEFIT]. OUR PRODUCT IS BETTER THAN OTHER SOLUTIONS SUCH AS [COMPETITOR], BECAUSE OF [THIS].
- 49. TAKE 5
- 53. THE DECISIONS YOU DO NOT GET TO SEE / HEAR /FEEL
- 54. ECHO CHAMBER
- 59. THE OLD ADAGE „DON'T JUDGE A MAN TILL YOU‘VE WALKED A MILE IN HIS BOOTS“ COULD BE UPDATED TO SAY „DON‘T FORM YOUR OPINIONS TILL YOU‘VE VENTURED OUTSIDE YOUR OWN ECHO CHAMBER“.
- 60. THE USER
- 64. PERSONA
- 66. “MAKE THINGS PEOPLE WANT, RATHER THAN MAKING PEOPLE WANT THINGS.” Smithery, 2011
- 67. Smithery, 2011
- 69. RESEARCH GET OUT OF THE BUILDING! GET OUT OF THE ROOM! GET ON THE PHONE! GET OUT! TALK TO PEOPLE. OBSERVE BEHAVIOUR. BEHAVIOUR NOT POSITIONS. DO NOT PITCH THE PRODUCT. DO NOT PICTURE THE FEATURES OF AN UNTANGIBLE EXPERIENCE. (KEEP IN MIND THE SUER WON’T TELL YOU WHAT IS RIGHT TO DO BY TELLING YOU WHAT HE THINKS IS RIGHT … OBSERVE BEHAVIOUR, ASK THEM ABOUT HOW THEY BEHAVED ... ETC. – BECAUSE THIS IS A FACT ... NOT WHAT THEY THINK, THEY MIGHT LIKE – A VIRTUAL EXECUTION IS ALWAYS PERFECT, BECAUSE IT HASN’T BEEN DONE) I N T E R V I E W
- 73. PATTERNS EMERGE
- 76. PROCESS
- 78. EVERYONE AGREES ON AN MVP, BUT NOBODY AGREES WHAT AN MVP IS. ~Tadej Mursic
- 80. log-1
- 83. BUT, HEY, WE WANT TO LAUNCH SOON. (WITH LIMITED RESOURCES)
- 84. START
- 85. FOCUS
- 88. FOCUS
- 89. FOCUS > LESS FEATURES
- 94. DONE IS BETTER THAN PERFECT.
- 95. 50% OF ...
- 97. COMPETITION
- 98. RUNWAY
- 99. WHEN EVERYTHING SEEMS TO BE GOING AGAINST YOU, REMEMBER THAT THE AIRPLANE TAKES OFF AGAINST THE WIND, NOT WITH IT. -Henry Ford ~ Henry Ford
- 100. FEATURES & FOCUSING = FLOWERS & WATER
- 106. MASS VS. MICRO WHY LESS IS BETTER?
- 107. MVP SAY NO!
- 108. CAN WE WORK ON A FEATURE THAT IS FUN TO WORK ON?
- 109. TIPS ON DESIGNING PRODUCTS – LAWS OF SIMPLICITY JOHN MAEDA John Maeda, The Laws Of Simplicity
- 110. John Maeda, The Laws Of Simplicity TIPS ON DESIGNING PRODUCTS – LAWS OF SIMPLICITY JOHN MAEDA
- 111. JOHN & ME MAR 2014, AUSTIN, TX
- 112. JOHN & ME MAR 2014, AUSTIN, TX
- 114. PRODUCT DEFINITION – VALUE PROPOSITION FOR [YOUR TARGET CUSTOMERS], WHO NEED [A SOLUTION] FOR [THEIR PROBLEM], OUR PRODUCT PROVIDES A [KEY BENEFIT]. OUR PRODUCT IS BETTER THAN OTHER SOLUTIONS SUCH AS [COMPETITOR], BECAUSE OF [THIS].
- 115. BUILDING PRODUCTS FOR PEOPLE BEFORE THEY KNOW THEY NEED THEM. -Matt Danna PRODUCT MANAGEMENT
- 116. KNOW WHAT'S POSSIBLE. KNOW WHAT'S IMPORTANT. PUSH BOTH FORWARD. ~Luke Wroblewski PRODUCT DESIGN
- 117. PRODUCT DESIGN
- 118. PERSONA
- 119. BONUS GAME
- 120. BONUS GAME What was the last gift you gave to someone? If you have to give a TED talk, what subject would you talk about? What would you do with a million EUR? How would you explain Snapchat to your grandmother? Tell me something extraordinary you did in the past month. What is the crazies idea you ever had?
- 121. USER JOURNEY Adaptive Path, http://adaptivepath.org/ideas/the-anatomy-of-an-experience-map/ EXPERIENCE MAP
- 122. USER JOURNEY
- 123. PROCESS
- 124. HOW SUCCESSFUL COMPANIES BUILD PRODUCTS … (MVP’S)
- 126. BECAUSE IF YOU DON‘T …. THERE‘S A SURPRISE AFTER PRODUCT LAUNCH …
- 127. SO, WHY DOESN‘T IT WORK? THE GOAL IS TO HAVE AS MANY AHA MOMENTS BEFORE THE FIRST LANUCH …
- 128. THE CONSEQUENCE OF DELAYED OPTIMIZATION ADDS UP OVER TIME. „PRODUCT DEBT“
- 132. HOW SUCCESSFUL COMPANIES BUILD PRODUCTS … (MVP’S)
- 134. SPOTIFY SUNRISE SLACK HOW SUCCESSFUL COMPANIES BUILD PRODUCTS … (MVP’S)
- 135. SPOTIFY
- 136. SPOTIFY
- 137. SPOTIFY
- 138. SPOTIFY
- 139. SPOTIFY
- 140. SPOTIFY
- 146. RECAP-TIME
- 147. YOU CANNOT BUSINESS MODEL YOUR WAY OUT OF A SHITTY PRODUCT. - Tim O’Neil PRODUCT DESIGN
- 148. YOU KNOW, YOU’VE DONE A GREAT JOB WHEN YOUR PRODUCT CREATES A SECONDARY MARKET. PRODUCT DESIGN
- 149. FEEDBACK IS THE BREAKFAST OF CHAMPIONS. - Rick Tate PRODUCT DESIGN
- 151. DO NOTHING, DO SOMETHING, DO SOMETHING THAT SCARES YOU. ITERATE! ITERATE! ITERATE! ITERATE!