New research on mobile behavior released points to the growing struggle that app businesses facade in instituting themselves as a must-have download on users’ smartphones. Today’s customers are spending their quality time on their smartphones using native applications, but the widely held of their time is spent using apps they’ve installed from the App Store.

1. SMARTPHONE APP USAGE SPLIT-UP
MOBILE APP USE GROWTH
MOBILE APP INSTALL ADDICT SEGMENT
THE
DIGITAL
SPLIT
Mobile Apps now account
for more than half which is
52% of All Time Spent
on Digital Media
The percentage of apps
used 11 or more times
increased to
39% in 2014
Smartphone users
spend 89% of their
mobile media time
using mobile apps.
85% of people prefer
native mobile apps to
mobile websites
174%
Utilities/Productivity 121%
Lifestyle/Shopping
103%
of US
consumers are
“App Install Addicts”
downloading
17+ apps per month.
20%
of all US app
downloads in 2014
were organic.
93%
In 2014,
42%
of all mobile sales
generated by the
leading 500 merchants
came from mobile
apps
Refernces:
http://www.smartinsights.com/marketplace-analysis/customer-analysis/consumer-media-device-use/
http://www.pewinternet.org/2015/04/01/chapter-three-a-week-in-the-life-analysis-of-smartphone-users/
http://heidicohen.com/mobile-app-trends-2015/
SMARTPHONE
APP
USAGE
www.tagmobile.com
Users spend their time on
79% Music
43%
10%Entertainment APP
Games APP
Lifestyle1%
Health & Fitness1%
59%Health and Fitness
Utilities APP10%
2%
2%
Productivity APP
News APP
Social Networking26%
MOBILE APP REVENUE
Messaging/Social Media