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What can I do on Twitter?
You can write your thoughts
Share news
Or simply write how you feel
Who is listening ?
If no one is following you,
Your message gets lost!
When you start using Twitter,
Your followers will be “0”
At the beginning, it’s frustrating,
But normal
Twitter Terminology
Talk to someone!
If you put the “@username” before the message,
this user will see your message amongst all the
others, it will get their attention.
Twitter Terminology
They are listening to YOU!
Messages to other users with “@username” are
public, and everyone who follows both YOU and
@username can read it.
So make sure you are writing something that can be
public
Twitter Terminology
It can be PRIVATE
Twitter is also a place where you can exchange
private messages (called “DM” or Direct Message)
with other users.
If you use a Smartphone it can be a great
replacement of SMS
Twitter Terminology
RT Re-Tweet others
This is sharing, or giving credit to other people’s
tweets
By doing this you are forwarding their message to
your followers
Twitter Terminology
Shortening Links
Bit.ly
Tinyurl.com
Tiny.cc
3rd Party Applications
These are the most popular 3rd party applications
Tweetdeck
Hootsuite
Principles of Tweeting
• Build new relationships
visibility + credibility = profitability
(can be seen as voyeurism)
• Market Research
• Take time to understand Twitter etiquette
• Have a strategy
• Listen first – then engage
• Promote your blog
• Tell people you are on Twitter
Principles of Tweeting
• Ask Questions and Provide an Answer
• Share News and Links
• Give Compliments
• RT Generously
• Recommend Others
Principles of Tweeting
• Explain Yourself
• Help Others
• Market Yourself
• Use Insightful Sayings/Quotes
• Use Sarcasm with Caution
Twitter Resources/Tools
Socialoomph.com – manages your tweeting
Sprout Social – social media management for companies
Twitterfeed – automate sending blogs out
Tweetgrid – creates a search dashboard
Tweetchat – manage community chats
Twitpic – Post photos on Twitter
Twitbacks – Chose a twitter background@LigersRule
Don’t make your Twitter Handle
something completely random
Don’t use numbers
@Concur812
Don’t use an underscore
@ME_Concur
Follower
To Follow Back
Reply
Consistent
Informative
Getting More Followers
Keep to it under 120
characters.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Use links to provide more
detailed information.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Write engaging content!
Twitter Engagement Best Practices
Share photos that help portray
the tweet message. Images are
more eye catching than tweets
with only text.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Keep dialogue personalized.
Twitter Engagement Best
Practices
Show empathy, saying
“I am sorry” both publicly
and privately.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Keep the customer informed if the
answer is not going to be
immediate.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best
Practices
Encourage responses, feedback and ask
questions to promote responses.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
6 Useful Twitter Tools
• Tweriod – Start tweeting when others listen
• dlvr.it – Share and track your blog content
• Twoolr – Full analytics for your Twitter account
• nurph – Deepen your relationships
• Buffer – never flood your followers again.
• Triberr - Extend your reach, create a tight network of fellow
bloggers, sharing posts and exchanging ideas.
Who to follow
Follow like-minded people, peers, people who share the same
interests as you. Don’t follow boring and uninteresting people.
If you start to follow someone and then find them boring, unfollow
them. Good ways to find people:
• Wefollow.com
• Twellow.com
Twitter Resources/Tools
Socialoomph.com – manages your tweeting
Sprout Social – social media management for companies
Twitterfeed – automate sending blogs out
Tweetgrid – creates a search dashboard
Tweetchat – manage community chats
Twitpic – Post photos on Twitter
Twitbacks – Chose a twitter background
3
WHY LINKEDIN?
Traffic from LinkedIn generated
highest visitor-to-lead conversion
rate at 2.74%, almost 3 times
higher than both
Twitter and Facebook.
• Digital resume and stamp of approval
• Networking opportunities
• Showcase industry expertise
• Find a job
• Recruit new employees
• Market yourself and your business
• Generate sales leads
REASONS TO USE LINKEDIN:
WHAT YOU NEED
TO GET STARTED
An email address
Photo (headshot – 4 MB limit)
Updated resume
THE KEY INGREDIENTS
LinkedIn will help you put
the profile pieces
together.
10 MOST
IMPORTANT
PROFILE
ELEMENTS
6. DESCRIPTIVE SUMMARY W/KEYWORDS
7. SPECIALTIES
8. PROFESSIONAL EXPERIENCE
10. RECOMMENDATIONS
• Skills and expertise
• Interests
• Contact interests
• Applications: Reading List by Amazon, Blog RSS
feed, SlideShare presentations
• Events
• Honors, awards, certifications
• Languages
• Various other options under “Add Sections”
ENHANCE YOUR PROFILE BY ADDING:
• LinkedIn member plugin or link to profile on
website or blog
• Business cards
• Email signatures
• Link to profile on other social sharing sites
MAKE IT EASY FOR PEOPLE TO FIND YOU:
YOUR COMPANY
PRESENCE
• Logo and company description
• Products/services
• Career opportunities
• Recommendations
• Status updates
• Blog RSS
• Page statistics (page views, demographics,
unique visits, products/services clicks)
IMPORTANT COMPANY PROFILE ELEMENTS:
IMPORTANT COMPANY PROFILE ELEMENTS:
30
•
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•
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•
•
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•
•
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•
•‫الشخصية‬ ‫الصور‬ ‫مقاسات‬ ‫تكون‬ ‫أن‬ ‫يجب‬ ،‫تويتر‬ ‫في‬400×400‫صورة‬ ‫أما‬ ،‫بيكسل‬
‫تكون‬ ‫أن‬ ‫األفضل‬ ‫فمن‬ ‫الغالف‬1500×500‫بيكسل‬.‫فمقاسات‬ ‫فيسبوك‬ ‫في‬ ‫أما‬
‫من‬ ‫تبدأ‬ ‫الشخصية‬ ‫الصورة‬180×180‫و‬ ،‫بيكسل‬851×315‫للغالف‬ ‫بالنسبة‬.
•‫الشخصية‬ ‫الصور‬ ‫مقاسات‬ ‫تكون‬ ‫أن‬ ‫يجب‬ ‫انستغرام‬ ‫في‬110×110‫على‬ ‫بيكسل‬
‫بمشاركتها‬ ‫ستخدم‬ُ‫م‬‫ال‬ ‫يرغب‬ ‫التي‬ ‫الصور‬ ‫ومقاسات‬ ،‫األقل‬640×640‫بيكسل‬.
‫في‬‫جوجل‬ ‫شبكة‬+‫تكون‬ ‫أن‬ ‫يجب‬‫بمقاس‬ ‫الشخصية‬ ‫الصورة‬250×250،‫بيكسل‬
‫بمقاس‬ ‫وغالق‬1088×608‫بيكسل‬.
•‫بقياس‬ ‫شخصية‬ ‫صورة‬ ‫ستخدم‬ُ‫م‬‫ال‬ ‫من‬ ‫تطلب‬ ‫إن‬ ‫لينكد‬ ‫شبكة‬100×60‫على‬ ‫بيكسل‬
‫وغالف‬ ،‫األقل‬974×300‫بيكسل‬.‫ال‬ ‫غالف‬ ‫يكون‬ ‫أن‬ ‫يجب‬ ،‫يوتيوب‬ ‫في‬ ً‫ا‬‫أخير‬‫قناة‬
‫بمقاسات‬2560×1440‫تكون‬ ‫أن‬ ‫فيجب‬ ‫الفيديو‬ ‫لمقاطع‬ ‫بالنسبة‬ ‫أما‬ ،‫بيكسل‬‫بمقاس‬
1280×760‫لتظهر‬ ‫بيكسل‬‫صورة‬ ‫بأفضل‬.
Social Media Workshop - #ShababShare
Social Media Workshop - #ShababShare
Social Media Workshop - #ShababShare

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Social Media Workshop - #ShababShare

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  • 44. What can I do on Twitter? You can write your thoughts Share news Or simply write how you feel
  • 45. Who is listening ? If no one is following you, Your message gets lost! When you start using Twitter, Your followers will be “0” At the beginning, it’s frustrating, But normal
  • 46.
  • 47. Twitter Terminology Talk to someone! If you put the “@username” before the message, this user will see your message amongst all the others, it will get their attention.
  • 48. Twitter Terminology They are listening to YOU! Messages to other users with “@username” are public, and everyone who follows both YOU and @username can read it. So make sure you are writing something that can be public
  • 49. Twitter Terminology It can be PRIVATE Twitter is also a place where you can exchange private messages (called “DM” or Direct Message) with other users. If you use a Smartphone it can be a great replacement of SMS
  • 50. Twitter Terminology RT Re-Tweet others This is sharing, or giving credit to other people’s tweets By doing this you are forwarding their message to your followers
  • 52. 3rd Party Applications These are the most popular 3rd party applications Tweetdeck Hootsuite
  • 53. Principles of Tweeting • Build new relationships visibility + credibility = profitability (can be seen as voyeurism) • Market Research • Take time to understand Twitter etiquette • Have a strategy • Listen first – then engage • Promote your blog • Tell people you are on Twitter
  • 54. Principles of Tweeting • Ask Questions and Provide an Answer • Share News and Links • Give Compliments • RT Generously • Recommend Others
  • 55. Principles of Tweeting • Explain Yourself • Help Others • Market Yourself • Use Insightful Sayings/Quotes • Use Sarcasm with Caution
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  • 59. Twitter Resources/Tools Socialoomph.com – manages your tweeting Sprout Social – social media management for companies Twitterfeed – automate sending blogs out Tweetgrid – creates a search dashboard Tweetchat – manage community chats Twitpic – Post photos on Twitter Twitbacks – Chose a twitter background@LigersRule Don’t make your Twitter Handle something completely random
  • 61. Don’t use an underscore @ME_Concur
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  • 65. Reply
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  • 70. Keep to it under 120 characters. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  • 71. Use links to provide more detailed information. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  • 72. Write engaging content! Twitter Engagement Best Practices
  • 73. Share photos that help portray the tweet message. Images are more eye catching than tweets with only text. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  • 74. Keep dialogue personalized. Twitter Engagement Best Practices
  • 75. Show empathy, saying “I am sorry” both publicly and privately. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  • 76. Keep the customer informed if the answer is not going to be immediate. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  • 77. Encourage responses, feedback and ask questions to promote responses. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  • 78. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  • 79. 6 Useful Twitter Tools • Tweriod – Start tweeting when others listen • dlvr.it – Share and track your blog content • Twoolr – Full analytics for your Twitter account • nurph – Deepen your relationships • Buffer – never flood your followers again. • Triberr - Extend your reach, create a tight network of fellow bloggers, sharing posts and exchanging ideas.
  • 80. Who to follow Follow like-minded people, peers, people who share the same interests as you. Don’t follow boring and uninteresting people. If you start to follow someone and then find them boring, unfollow them. Good ways to find people: • Wefollow.com • Twellow.com
  • 81. Twitter Resources/Tools Socialoomph.com – manages your tweeting Sprout Social – social media management for companies Twitterfeed – automate sending blogs out Tweetgrid – creates a search dashboard Tweetchat – manage community chats Twitpic – Post photos on Twitter Twitbacks – Chose a twitter background
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  • 97. Traffic from LinkedIn generated highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook.
  • 98. • Digital resume and stamp of approval • Networking opportunities • Showcase industry expertise • Find a job • Recruit new employees • Market yourself and your business • Generate sales leads REASONS TO USE LINKEDIN:
  • 99. WHAT YOU NEED TO GET STARTED
  • 100. An email address Photo (headshot – 4 MB limit) Updated resume THE KEY INGREDIENTS
  • 101. LinkedIn will help you put the profile pieces together.
  • 103.
  • 104.
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  • 106.
  • 107.
  • 108. 6. DESCRIPTIVE SUMMARY W/KEYWORDS
  • 111.
  • 113. • Skills and expertise • Interests • Contact interests • Applications: Reading List by Amazon, Blog RSS feed, SlideShare presentations • Events • Honors, awards, certifications • Languages • Various other options under “Add Sections” ENHANCE YOUR PROFILE BY ADDING:
  • 114. • LinkedIn member plugin or link to profile on website or blog • Business cards • Email signatures • Link to profile on other social sharing sites MAKE IT EASY FOR PEOPLE TO FIND YOU:
  • 116. • Logo and company description • Products/services • Career opportunities • Recommendations • Status updates • Blog RSS • Page statistics (page views, demographics, unique visits, products/services clicks) IMPORTANT COMPANY PROFILE ELEMENTS:
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  • 136. •‫الشخصية‬ ‫الصور‬ ‫مقاسات‬ ‫تكون‬ ‫أن‬ ‫يجب‬ ،‫تويتر‬ ‫في‬400×400‫صورة‬ ‫أما‬ ،‫بيكسل‬ ‫تكون‬ ‫أن‬ ‫األفضل‬ ‫فمن‬ ‫الغالف‬1500×500‫بيكسل‬.‫فمقاسات‬ ‫فيسبوك‬ ‫في‬ ‫أما‬ ‫من‬ ‫تبدأ‬ ‫الشخصية‬ ‫الصورة‬180×180‫و‬ ،‫بيكسل‬851×315‫للغالف‬ ‫بالنسبة‬. •‫الشخصية‬ ‫الصور‬ ‫مقاسات‬ ‫تكون‬ ‫أن‬ ‫يجب‬ ‫انستغرام‬ ‫في‬110×110‫على‬ ‫بيكسل‬ ‫بمشاركتها‬ ‫ستخدم‬ُ‫م‬‫ال‬ ‫يرغب‬ ‫التي‬ ‫الصور‬ ‫ومقاسات‬ ،‫األقل‬640×640‫بيكسل‬. ‫في‬‫جوجل‬ ‫شبكة‬+‫تكون‬ ‫أن‬ ‫يجب‬‫بمقاس‬ ‫الشخصية‬ ‫الصورة‬250×250،‫بيكسل‬ ‫بمقاس‬ ‫وغالق‬1088×608‫بيكسل‬. •‫بقياس‬ ‫شخصية‬ ‫صورة‬ ‫ستخدم‬ُ‫م‬‫ال‬ ‫من‬ ‫تطلب‬ ‫إن‬ ‫لينكد‬ ‫شبكة‬100×60‫على‬ ‫بيكسل‬ ‫وغالف‬ ،‫األقل‬974×300‫بيكسل‬.‫ال‬ ‫غالف‬ ‫يكون‬ ‫أن‬ ‫يجب‬ ،‫يوتيوب‬ ‫في‬ ً‫ا‬‫أخير‬‫قناة‬ ‫بمقاسات‬2560×1440‫تكون‬ ‫أن‬ ‫فيجب‬ ‫الفيديو‬ ‫لمقاطع‬ ‫بالنسبة‬ ‫أما‬ ،‫بيكسل‬‫بمقاس‬ 1280×760‫لتظهر‬ ‫بيكسل‬‫صورة‬ ‫بأفضل‬.