Tailgating Sports Marketing (TGSM) provides the only luxury restroom trailers that deliver a premium digital interactive experience to engage fans. We drive revenue amplifying fan engagement, creating the ultimate fan experience, increasing overall ticket sales and purchases, and benefiting sponsors/advertisers with an 89% retention rate. TGSM drives premium brand influence, consumer metrics, and lead generation capture. Push notification capabilities for coupons and in-stadium offers, targeted marketing based on age/gender, and a real-time analytics dashboard help target and build fan engagement. Venues drive sponsor activation through ads, games, and video resulting in a new stream of income. Learn more at http://tailgatingsportsmarketing.com

1. This document contains proprietary information. Use of this information or reproduction of this document, in whole or part, is not allowed without the written consent of TGSM
The Ultimate Tailgating Experience

2. 2 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Agenda
• What is TGSM?
• How it Works
• Return on Investment
• Revenue Generators
• Interactive and Immersive Fan Tailgating Experience
• Capture Key Analytics
• Fan Engagement Dashboard/Metrics
• Case Study
• TGSM Innovation: Taking it to the Next Level
• Next Steps

3. 3 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
What is TGSM?
• The Only Luxury Restroom Trailers that Deliver a Premium Digital
Interactive Experience to Engage Fans
• Enables lead capture by connecting to your fans through Wi-Fi, Digital
Screens and Games
• Delivers a captive audience for an average of 8 minutes for premium
sponsor activation
• Watch the video overview

4. 4 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
How it Works
We drive revenue by amplifying fan engagement:
•Creating the ultimate fan experience
•Increasing overall ticket sales and purchases
•Sponsors/advertisers benefiting from 89% retention rate,
7x more focused viewership per use!

5. 5 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Return on Investment
• Generate $34K - $168K net per trailer (6 hour event)
(as low as $6 per 30 second branded video and gaming to Sponsors/Advertisers)
Revenue with Multiple Trailers
100% of the Activation Fees are Covered by Sponsor/Advertising Income
Earning Potential Per
Trailer up to $168,000

6. 6 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Revenue Generators
Stadium Revenue Generators
•Drive sponsor activation through
ads, games, and video pre-events,
resulting in a new stream of income
•Stack value and charge more to
your sponsors/advertisers
− Facial detection targeted
marketing
− Verifiable analytics dashboard
− Captured lead generation
Sponsor Revenue Generators
•Drive traffic through real time
social media with fan testimonials
and experiences
•Captured lead generation -
instantly upload fan’s mobile ID and
create push notifications for
coupons and in stadium offers
•Wifi sniffers, sonar technology and
Bluetooth captures traffic flow, and
behavior of fans

7. 7 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Interactive and Immersive Fan Tailgating Experience
• 22 Monitors with interactive gaming/messaging
• 70” Vanishing TV mirrors
• 80” Outdoor TV with live event coverage
• 10 Media player video sources
• 2 DirecTV feeds
• Concert sound system inside & out
• Mobile App (Coming Soon)
• Wi-Fi & 4G hotspot service
• Interactive urinal gaming
• Inner stall video gaming
• 23 Tracking sensors
• Innovative tracking metrics software
• Zoned heating & air conditioning

8. 8 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Capture Key Analytics
We Drive on Premium Brand Influence & Consumer Metrics
Our beacon technology captures foot traffic and dwell times at each &
every touch point:
•How long is the consumer viewing your ad?
•Which ad captured the most viewing time?
•Which touch points deliver the most influence?

9. 9 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Fan Engagement Metrics
Women’s Stalls
Average occupancy time of
7.37 minutes
(i.e., watching a 30 second commercial 14.73 times)
Women’s Vanity Occupancy
Average time of
22 seconds
Men’s Urinals
Average occupancy time of
36 seconds
Men’s Stalls
Average occupancy time of
9.3 minutes
Men’s Vanity Occupancy
Average time of
16.5 seconds
Data & Analytics from Washington 2015-16 Season
Dashboard
This is real time data on occupancy per gender at the Washington games

10. 10 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Washington Case Study
increase in women
attendance between the
first 4 events and second
4 events
Participation increased
with the upgraded Fan
Zone over 220% overall
from 2015-2016
TGSM has worked relentlessly to obtain industry metrics and validation
Hard costs were reduced:
the number of porta potties
were cut down from
approximately 40 to only 5
Social media was nonexistent for the Fan Zone prior to the 2015 season.
With TGSM, constant posts, selfies, and testimonials flooded the venue on
Facebook, Twitter, and Instagram with comments such as,
“This is the only reason I come and tailgate.”
*Data Source provided from Beacon Technology Dashboard Reports from Washington 2015-2016 Season

11. 11 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
TGSM Innovation: Taking it to the Next Level
Next Generation of TGSM fan
engagement Trailers
• An interactive video billboard providing
augmented interactions with fans
• Facial detection software to target
messaging relevant to the generation
and gender
• Reality gaming – custom urinal and
video branded gaming.

12. 12 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Next Steps
Determine quantity:
•How many TGSM trailers are needed to leverage
your top tailgating lots and VIP areas?
Decide what fits your needs best:
• Turnkey rental activations for the season
• Custom TGSM trailer purchase

13. 13 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Thank You.
Contact Us:
marshall@tailgatingsportsmarketing.com
(888) 995-2285 Ext. #5
www.tailgatingsportsmarketing.com

14. 14 Copyright © 2016 Tailgating Sports Marketing . All rights reserved.
Market Snapshot
People Tailgate Every Year
of tailgaters actually attend
the in-stadium game
That is 80% of the US population
64% are between the ages of 25 – 54
61% tailgate 5 or more times a season
Tailgaters spend $35 Billion in food and
beverages
Retention Rate
Restroom Ads
Have An
Of The Time
Restroom Ads
Are Read
Favorable
Reaction
Have A
TGSM has worked relentlessly to obtain industry metrics and validation!