1. CASTING OUT A
LARGER NET
The next level to your
customer experience

2. CUT THROUGH THE NOISE: REACH YOUR
CUSTOMER WHERE IT REALLY MATTERS
2 Proximity Marketing Proprietary and Confidential-Not for Distribution

3. PROXIMITY MARKETING
• Increase engagement and redemption
rates by reaching your customer at a
time and place that is useful and
convenient for them.
• Send messages and promotions to
geographical areas where your
customers are more likely to integrate
with your brand.
• Other marketing tools are hard to track
and provide little guarantee of
reaching the desired target audience
with your message.
3 Proximity Marketing Proprietary and Confidential-Not for Distribution

4. PROXIMITY MARKETING:
WHAT IT DOES
• Proximity marketing, or geo fencing, allows you to push information to
a consumer’s smartphone within a certain area at a certain time.
Locations could include retail locations, partner locations, areas
where your products and services are used etc.
• The system can be controlled and managed by internal personnel.
Messages can be scheduled or sent right after composition. Content
could include:
• High-end incentives
• Special offers
• Retail locations
• Product information
4 Proprietary and Confidential-Not for Distribution

5. HOW IT WORKS
• Once the mobile application is
installed, it uses advanced GPS
and WIFI location services to
determine a mobile device’s
specific location. Then
information can be pushed
directly to the consumer’s
smartphone.
• Several geographical areas
can be geo fenced allowing
the customer to only receive
content that would be
relevant to them at that
particular time and location.
• These geographical locations
can be as small as 1/10 of a
mile or as large as the United
States.
5 Proximity Marketing Proprietary and Confidential-Not for Distribution

6. LOYALTY PROGRAM:
INCENTIVIZE ENGAGEMENT
Loyalty Rewards – A rewards program can be
added as an additional menu option. The
benefit is the ability to encourage repeat visits
by offering rewards. The power of the app lies
in its ability to turn just about anyone into a
loyal customer.
Benefits include:
• Cross Promotion
• Customized brand pages
• All loyalty programs accessible in one
location
• Repeat visits
• The program runs completely through
QR codes, no extra hardware required
• Comprehensive analytics
• Quality control measures to help
prevent replication and fraud
• Effective customer appreciation
through such concepts as birthday
rewards
• Technology updates and
developments
6 Loyalty Application Proprietary and Confidential-Not for Distribution

7. LOYALTY REWARDS: SEE THE RESULTS
• Bridge together all marketing
communications and measure
consumer behavior inside the store
and how they are interacting with
your marketing material outside of
the store.
• Capture consumer demographic
information: first and last name,
gender, age, and zip code.
• Some of the ways consumers can
earn points includes:
• Sharing through social media
networks
• Scanning QR codes on products
or in stores
• Scanning codes included on
advertising materials and
purchase receipts
7 Proprietary and Confidential-Not for Distribution

8. LOYALTY REWARDS: SEE THE RESULTS
8 Proprietary and Confidential-Not for Distribution

9. HARNESS THE POWER OF THE
SMARTPHONE
A WAP is a mobile-formatted version of a
website. It is low cost and easy to update.
Other mobile technology, such as the
proximity marketing and loyalty rewards, can
be utilized in order to optimize the consumer’s
mobile experience without the hassle of the
different application markets.
General Benefits/Features:
• Weather and social media feeds
• Calendar of events and discounts
• Directions
• Interactive maps
• Product listings
• Mobile commerce
• Advertising channels
• Store locators
9 Mobile Website

10. INTRO TO TAILORED MARKETING
Founded in 2000, Tailored Marketing Inc. is a
marketing and advertising consultancy which helps Strategic Marketing
companies and nonprofit organizations achieve their
marketing goals. Graphic Design
Web Development
We deliver a wide range of services including the
development of marketing strategies, the creation Mobile Marketing
and execution of marketing plans, creating graphic
design for print/web, mobile marketing, social media
Social Media
marketing, planning events and placing media buys. Media Production
We are headquartered in downtown Pittsburgh, and Signature Events
are a proud member of the Pittsburgh Advertising Sports Marketing
Federation, Pittsburgh Visitors and Convention
Center, Washington County Chamber of
Commerce, and Pittsburgh Airport Area Chamber.
10 Proprietary and Confidential-Not for Distribution

11. INTRO TO TAILORED MARKETING
We believe our company is distinguished by its creativity, a commitment to our clients to
deliver measurable results and a reasonable pricing structure for our services. Client groups
have consisted of financial, educational, sports, real
estate, insurance, manufacturing, architects, resorts, and nonprofit organizations.
11 Proprietary and Confidential-Not for Distribution

12. MOBILE MEDIA SERVICES
• Our mobile services include:
• Mobile websites (WAPs)
• Mobile apps for smartphones on the
Android, iPhone, and Blackberry platforms
• Proximity based marketing
• Loyalty programs
• SMS, short codes, and long codes
• Subscription text alerts
• Text-to-email campaigns
• Mobile contests, voting, polling,
surveys and sweepstakes
• Mobile commerce
• Mobile video
• Social media integration
• QR (quick response) codes
• Comprehensive tracking and analytics for all
platforms
12 Proprietary and Confidential-Not for Distribution

13. THE ARROTT BUILDING
401 WOOD STREET, SUITE 1400
PITTSBURGH, PA 15222
412.281.1442 WWW.TAILOREDMARKETING.COM