This document outlines 11 risks of online marketing: 1) trademark and copyright issues, 2) brand hijacking through phishing sites, viruses, or fake materials, 3) lack of control over corporate content on social media, 4) complying with policies of social media outlets regarding spam, terms, and promotion, 5) complying with local laws and regulations, 6) negative influences from mass media, 7) uncontrolled negative or spam user generated content, 8) privacy issues around user data use, 9) spamming concerns, and 10) employer/employee issues from wasted work time or social media use. It also mentions the challenge of accurately measuring return on investment.

1. ONLINE MARKETING RISKS
By Tuấn Hà – Vietnam Seo club President, Vinalink Media CEO
www.tiepthitructuyen.vn – www.dichvuseo.com

3. Top risks
• Trademark and copyright issues
• Brand hijacking
• Lack of control over corporate content
• Complying with Social media outlets
• Local law and regulation
• Negative Influences of Mass Media with booming speed
• Uncontrolled user generated content
• Privacy issues/ data uses
• Spamming concern
• Employer/employee issues (Waste working time….)
• Roi measurement

4. 1. Trademark and copyright issues

5. 2. Brand hijacking
• Phishing sites
• Virus malware
• Fake materials

6. 3.Lack of control over
corporate content
* Half of social networkers post risky
information - Many Online marketer use
social networking sites to share
personal information and photos with
their friends quickly and easily.
"However there are serious risks
involved”
(****)(Case IBM/Intel)

7. Social media guidelines

8. 4. Complying with Social media outlets
Spam
Terms Violation
Promotion

9. 5. Local law and regulation

10. 6. Negative Influences of Mass Media

11. 7. Uncontrolled user generated content
• Negative comments
from competitors
• Customer unsatisfaction
comments
• Spamming comments

12. 8. Privacy issues/ data uses

13. 9. Spamming concern

14. 10. Employer/employee issues

15. 11. Roi measurement

16. • ABOUT.ME/tuanha