1. TAP TO BEGIN

2. 1990 ADVERT

4. 2012 ADVERT
✗

5. 2012
TAPVERT
✔

6. YESTERDAY’S POINT AND CLICK
TODAY’S TAP

7. TAP TO WATCH VIDEO

8. PRODUCT PLACEMENT

9. RAF SIMONS
1995 PLAID SHORT-SLEEVED SHIRT
$365
PRODUCT PLACEMENT

10. EMBEDDED ACTIONS
tap it like it pin it buy it

11. HIGH LEVEL ENGAGEMENT
PRE-ROLL VS. TAPVERT

12. PRE-ROLLS so last season!
cool! DYNAMIC PRODUCT PLACEMENT

13. ...SOON