Sony faced problems in the 2000s due to fierce competition from Apple and Samsung that led to slowing sales and revenue losses. To address these issues, Sony needs to change its business strategies for 2010 and beyond. Specifically, Sony should [1] set up operations in Asian countries to take advantage of lower costs and emerging markets, and [2] focus on using its technological expertise to develop high-end business and office equipment.

1. How must SONY
change itsbusiness
strategies for 2010
and beyond?
s1190211 Taishi Tsukahara

2. Content
● Introduction
● History
● Problem
● Example of problem
● Strategies
● Solution
● Summary
● More information

3. Introdution
● SONY is one of the biggest electronics
maker.
● SONY is the worlds largest software
maker in theaudio-visuals fields.
● SONY have power of brand in audio-
visual equipmentand broadcasting
equipment.

4. History
● 1946 SONY is established by Ibuka
Masaru and Morita Akio.They produced
and sold Tape recorder and Transistor
radio onthe first time in Japan.1979 They
released WALKMAN (portable audio
player)1994 They released PlayStation
(home video game machine).

5. Problem
● SONY faced a few problems in the
current market.
● In 2000, Sony lost 399.3 billion yen. The
reason is fierce competition mainly with
Apple Inc. and Samsung Electronics Inc.

6. Example of Problem
Example of problem Slowing down of sales
andrevenues, cost cuttings, moving
factoriesin Asia, cooperation between
divisionand efficient management.

7. Strategies
● SONY have to take measures to solve
theproblems. They should adopt for the
next generation.
● So,they produce a strategy, with profit
andbenefits which is more closely to
everydayoperations.

8. Solution
For solving the problems, SONY should
have takemeasures.
1. Using its technological know-how for high-
endbusiness and office equipment.
2. Setting up operations in Asian countries
by takeadvantage of cheap labor and
emerging markets,

9. Summary
● SONY have some problems. This problem is slowing
down of sales and revenues,cost cuttings, moving
factories in Asia, cooperationbetween division and
efficient management.
● For solving this problem, SONY take effective
actionagainst.
1.Setting up operations in Asian countries because
theircountry is cheap labor and the emerging market.
2.Using its technological know-how.

10. More Information
● http://en.wikipedia.org/wiki/Sony
● www.sonyinsider.com/2009/11/19/sony-
gets-real-defines-business-strategy-for-
2010-and-beyond/
● http://www.coursework.
info/University/Business_and_Administrati
ve_studies/Management_Studies/Sony_p
roblems_and_issues_L848158.html