Tammy Ivins from Francis Marion University gave a presentation on using Facebook effectively for the university library. She stressed the importance of planning dynamic content for the page through regular updates and custom tabs. Interaction is important but likes alone do not show the full level of engagement; the presentation provided tips on enriching the page and complying with terms of service. Contact information was included for questions.

1. Exceptional
Social Media
Tammy Ivins
Francis Marion University
Florence, SC

2. Today's focus: FaceBook
twitter.com/FMULibrary
facebook.com/FMULibrary
youtube.com/user/FMULibrary

3. Planning
is your best friend.

5. Dynamic content
through
added-value
updates.

10. An enriched
page through
custom tabs.

13. Find: iconfinder.com
Make: getpaint.net
App: apps.facebook.com/
static_html_plus

14. Terms of Service.....
Watch the rules.

15. facebook.com/page_guidelines.php

16. Interaction
is hard.

18. Your library page can
"like"....

19. Likes ≠
Whole picture

21. Good
read:

22. Tammy Ivins
Francis Marion University
tivins@fmarion.edu
843-661-4677
about.me/taivins
Image credits: iconfinder.com
amazon.com