Are there hundreds of different social media accounts tied to your university? Does each department or organization have their own social media team with the autonomy to create their own social media presence? Who's in control and how do you manage your brand?

1. SOCIAL MEDIA GOVERNANCE
MIKE TAKAHASHI
ASSOCIATE DIRECTOR, DIGITAL MARKETING
@TAKADESIGNS
!
#CASESMC

2. HIGHLY DECENTRALIZED AND
AUTONOMOUS ENVIRONMENT
!

4. NO CENTRAL OVERSIGHT
OR GUIDANCE
!

5. ASIANS IN THE LIBRARY
!

7. SOCIAL MEDIA USER GROUP
!

8. DISCUSSION LIST
MEETUPS
PANELS
!

9. SOCIAL MEDIA GUIDELINES
!

10. BEAT ‘SC BONFIRE & RALLY

11. GUIDELINES VS POLICY
!

12. STANDARDS
RESPONSE GUIDE
TIPS & RESOURCES
!

13. BEAT ‘SC BONFIRE & RALLY

15. BEAT ‘SC BONFIRE & RALLY

16. HANDLING ROGUE ACCOUNTS
!

18. HTTP://GOO.GL/VI2MW2

19. HTTP://HELP.INSTAGRAM.COM/535503073130320

20. HTTPS://SUPPORT.TWITTER.COM/FORMS/TRADEMARK

21. CRISIS MANAGEMENT
!

22. RESPONSE CHART
ACCESS LIST
SCENARIOS
!

23. DEVELOP A COMMUNITY
AND THEY WILL SUPPORT YOU
!

24. MIKE TAKAHASHI
FOLLOW ME ON TWITTER @TAKADESIGNS
TAKADESIGNS.COM/BLOG
!