Chapter:1 New way of innovation born in the 21st century. Chapter:2 Shenzhen is a cradle of hardware innovation. Chapter:3 How to use and enjoy the Ecosystem in Shenzhen. for http://www.shenzhenmakerfaire.com/2017/10/23/two-maker-meetups-after-maker-faire-shenzhen-2017/

1. Why Shenzhen is Amazing
in Maker Movement?
TAKASU Masakazu / @tks / Maker Faire Shenzhen
Chapter:1
New way of innovation born in the 21st century.
Chapter:2
Shenzhen is a cradle of hardware innovation.
Chapter:3
How to use and enjoy the Ecosystem in Shenzhen.

2. 我叫高須,My name is TAKASU,
MakerFaire Singapore/Shenzhen organizer
Over 40 MakerFaire participated
我是亚洲创客盛会中最有经验的人物。

3. Sometime I talk about Makermovement in China

4. More Detail in the book 「メイカーズのエコシステム」
2016年発刊
世界で最初の深圳のイノベーション環境解説本
Andrew Bunnie Huang(MIT深圳担当, HAXメンター）
いのうち いくお（RICOH つくるーむ）
江渡浩一郎（ニコニコ学会β）
小笠原治（DMM.Make Akibaプロデューサ）
きゅんくん（ロボティクスファッションクリエイター）
藤岡淳一（JENESIS 代表 深圳でのEMS企業）
山形浩生（翻訳家・評論家）
(Sorry,only in Japanese)

5. Chapter:1
New way of innovation born
in the 21st century.

6. Maker Movement:The New Industrial Revolution
-Bloomberg

7. Maker Movement:
The New Industrial Revolution
Now and Then

8. 2000～ Open source movement
2005～ Cloud computing
Huge scale web service development democratized!
Planning first,
Financing first,
Prototype first,
Public release first,
….Making first!

9. New style of innovation, also new style funding.
Two legendary engineer made that acceleration
system Y Combinator (2005～)
Y Combinator is the engineer investor fund to
engineer entrepreneur, only for the prototype, not a
Powerpoint.

10. 2000～ Open source movement
2005～ Cloud computing
2012～ Maker Movement?
How democratize makes own hardware product by
MAKERS?

11. Prototype, Produce, Promotion….
-Cheaper, Easier, Faster
Dreamer
Kit, Web tutorial
Prototype Maker
Arduino, Digital
Fablicaion
Veteran Maker
Online PCB, Online CNC
Hardware Startup
Crowdfunding,
Mass Production
Online promotion, Supply
chain
-Seeedstudio

12. Maker: New category of Inventors
Traditional Inventors Maker
Idea/R&D/
Prototype
University’s Lab
Big company’s Lab
Community Lab/MakerSpace
Internet
Produce By the company,
By the businessman or
professional.
By the Community,
By the hobbyist.
Promotion Advertise company
Professsional Salesman
Croud Funding,
By the Community,
By the hobbyist.
Revolution: Before and After

13. Difference between
traditional based Product and Community based one
Traditional Inventors Maker
team Big, Organized, Democratic Small, Quick, Agile
Focus Numerical, Functional, Feeling, Sense
Customer Boss, or Consumer Ourselves
Typical
Product
Component (CCD, Microchip,,,)
Functional Product
Gadget, Makers prototyping tool

14. Chapter:2
Shenzhen is a cradle of
hardware innovation.

15. Software Service
Development
Hardware Product
Development
Issue
Prototype ・Open Source tool
・Personal computer
・Open Source Tool
・Digital fabrication tool (3D
printer, CNC,)
Manufacturing tool and knowledge are
difficult to find on the net.
Scaling ・Cloud Computing ・EMS(Electronics
Manufacturing Service）
The small lot number and flexible
manufacturing are mostly in Shenzhen.
Funding ・Accelerator ・Accelerator Hardware business need huge money
for the scaling up.
Marketing ・SNS
・Community
・SNS
・Community
Hardware businesses need more retail
shop for selling.
Huge hardware project is still not easy yet,
even in manufacturing!
Why the MAKER need to go Shenzhen.

16. More than 1000 factory in Shanzhen
-HAXLR8R

17. Huaqiangbei is 3000% bigger than Akihabara.
Every product [Made in Shenzhen]
-HAXLR8R

18. Can buy component from1 to 1,000,000
-HAXLR8R

19. Components all around to iterate
faster
-HAXLR8R

20. Chinese Style OpenSource HardWare
GongBan(公板）
Public PCBA
GongMo(公模）
Public Mold,Plastic

21. You can choose any price and quality!
$40 $7

22. Smart Watch in Shenzen
-HAXLR8R

23. Activity Tracker in Shenzhen
-HAXLR8R

24. Well known called ShanZhai 山寨

25. Why manufacturing in Shenzhen is fast and flexible?
Here is the Makers Hollywood
Seeed CEO Eric Pan
HuaQigngBei
1 week in Shenzhen, 1 month in Silicon Valley
HAX partner Ben
An uncountable number of the factory in this area.
Also diverse of the factory, they can make anything and also making
100 to 10K production.
Some factorys have experience about works by English.
Chinese style 公开(Gongkai) IP system.

26. Future in the Indie Design

27. Chinese style 公开(Gongkai) IP system.
Andrew Bunnie Huang 「The Hardware Hacker」(2017)
Western model = Patent separate from the physical
things
Chinese model = the physical things include the patent
If you buy Physical thing in China, you can get also
Intellectual Property.
Example: Public mother board (公板, GongBan)
You can buy a motherboard of Smartphone, Camera,
drone and tablet from 1pcs to 10,000pcs. You can get
BOM (Bill of Material) when you get motherboard.
Original motherboard is expensive, copy is cheaper. You
can easy to make new products from the motherboard.
And any IP‘s are easy to share on the market. That
model is more effective for innovation.

28. Chapter:3
How to use and enjoy the
Ecosystem in Shenzhen.

29. How can a Maker survive?
-We should learning from Chinese Makers-

30. 天使度と悪魔度(By 暦本純一)
Angelic and Demonic

31. Angelic
Great Idea
and Simple Integration
Demonic
Simple Idea
and Great Integration

32. Angelic Project on Kickstarter
Angelic Project in China
$20$79$19
$2 $12 $0.6

33. Case one:
Robin Wu, from Shenzhen
He called Shanzhai King 山寨王
He invented the Intel CPU version of
Fake iPad in just 60 days and was called
"Shanzhai King".
Normally he is not only Shanzhai, he is
doing various inventions such as IoT
mug and jacket with GPS.

34. Robin Wu, told us….
Although the new invention leads to a
margin, Simple Idea can copy within
90 days.
How much money can you make in
the first 90 days, the first is all.
Mass production at once, it is good to
sell it.

35. Case two:
Chen Rex, from Shanghai
Founder of STARY E-Skateboard
$742,239 Founded on Kickstarter

36. Chen Rex told to us….
COPY STARY
STARY is $899 product.
Spend money for quality, that mean
looks like just skateboard.
Fake E-Skateboards are $150-250.
They want to make Cheep E-Skateboard,
Not our competitor.
Price for high-end product such as DJI, we can Survive.
Price is high but quality is same as cheaper one such as
GoPro, we can’t Survive.

37. Case three:
HAX, most active Hardware startup accelerator

38. HAX told to us….

41. Think again,
What is a Maker do?

42. takasumasakazu@gmail.com / @tks / TAKASU Masakazu
Thank you, Let’s Enjoy Making!
Wechat/微信