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NOTCH X 2011 BEIJING DESIGN WEEK
   FEEDBACK - SOCIAL DESIGN
            DASHILAR ACTION
             VER. JULY 31, 2011


     Curated by: Lei Yang, NOTCH Studio, Beijing
NOTCH Studio
Dedicated to cultural exchange and collaboration between Nordic countries and China in Design, Architecture, Art and
                                                      Music.

 NOTCH Festival has taken place in Beijing, Shanghai and Guangzhou since 2006, introducing many Nordic designers,
                                    architects, artists and musicians to China.

Partnered with 2007 Get It Louder, 2008 Shanghai eARTS Festival, 2009 ICOGRADA, 2009 - 2011 Beijing Design Week,
                                           2010 EXPO Nordic Pavilions.
•   NOTCH 2011 context

•   Takes place in Dashilar area, south of
    Tiananmen Square, historically cultural area in
    Beijing, now a mix of traditional residential
    hutongs and street shops on the outskirt.

•   Introducing Nordic social design and action
    to awaken and activate the creative energy in
    Dashilar.
•   NOTCH 2011 theme - FEEDBACK

    •   FEEDBACK output from (or information about the result
        of) an event or phenomenon in the past will influence an
        occurrence or occurrences of the same event / phenomenon
        in the present or future.


    •   Participants to upcycle the social resources found in Dashilar
        to create valuable works that can feedback to the local
        society.


    •   FEEDBACK echoes 2011 Beijing Design Week’s theme
        “Design with Good Will”


    •   FEEDBACK is the sequel of previous NOTCH’s theme ID-
        ENTITY and RE:PUBLIC, based on the history of NOTCH
        itself for the future.
•   NOTCH 2011 venue

•   Relay Factory in the heart of the Dashilar area.

•   A relay is an electrically operated switch. It fits NOTCH/FEEDBACK
    context perfectly.

    •   The word “notch” means certain kind of switch.


    •   Relay contains feedback loops inside.
•                          2-month Events

•              Key words: Social Design, RE:Design
    •   Mid August - Mid September: Research in Dashilar, collect photos and
        source materials

    •   Sep. 17 - 23: Open Studio Camp (Relay Factory)

    •   Sep. 24 evening: Exhibition Opening (Relay Factory)

    •   Sep. 25 - Oct. 9: Exhibition (Relay Factory)

    •   Sep. 30: Tresor special program @Relay Factory (TBC)
•   Mid August - Mid September:
    Research in Dashilar, collect
    photos and source materials

•   Invite local photographers, architects, designers, douban
    activists and the public to participate.


•   Discover hidden gem in Dashilar, record via photos,
    video, collect samples, materials for Open Studio Camp.


•   Upload to sina weibo and douban.com, online voting and
    reward.
•   Sep. 17 - 23: Open Studio Camp

•   Nordic participants research Dashilar area, recycle local
    materials, re-design to feedback to the local society.


•   Local designers, creative people, volunteers to
    participate and collaborate.
OPEN STUDIO CAMP - PROJECT 1
SOCIAL LIBRARY + SOCIAL READING CHAIRS




      •   Concept:

      •   Introduce the friendly, mobile and open design to enrich cultural life in
          Dashilar area.


      •   Introduce the concept of social library, the books are donated from the
          local individuals and shared with the local community.
OPEN STUDIO CAMP - PROJECT 1
SOCIAL LIBRARY + SOCIAL READING CHAIRS




      •   Works:

      •   David Garcia Studio (DK), archive IV.II


      •   Jón Björnsson (IS), Gosi Chair


      •   So Takahashi (NO), Farm Chair


      •   Testbedstudio (SE), Volkspyramide
OPEN STUDIO CAMP - PROJECT 1
SOCIAL LIBRARY + SOCIAL READING CHAIRS




      •   Timeline:

      •   Sep. 1 - 16, book donation from the community.


      •   Sep. 17 - 23, library “walk” in hutongs. documentation.


      •   Sep. 24, exhibition at Relay Factory, donate to Dashilar.
OPEN STUDIO CAMP - PROJECT 2
                URBAN FARM




     •   Concept:

     •   Upcycle (creatively recycle), green community.


     •   Recycle the used milk boxes collected in Dashilar to create 3D pixel cow
         installation on the rooftop of the relay factory.
OPEN STUDIO CAMP - PROJECT 2
                URBAN FARM


     •   Project leaders: Hvass & Hannibal (DK) + Been (CN)

     •   Hvass & Hannibal: Danish female graphic designer duo. http://www.hvasshannibal.dk/


     •   Been: Chinese female graphic designer. http://www.carrot-design.com/


     •   Hvass & Hannibal and Been met in 2008 when Been co-organized Hvass &
         Hannibal’s mini exhibition at NOTCH. Been helped organize Hvass & Hannibal’s
         lecture at CAFA (Beijing) in 2010. “Urban Farm” will be their first collaborative
         project.
OPEN STUDIO CAMP - PROJECT 2
              URBAN FARM



      Timeline:

      •   Sep. 1 - 16, source used materials in Dashilar (Been, volunteers)


      •   Sep. 17 - 18, recycle action in Dashilar (Hvass & Hannibal, Been, volunteers)


      •   Sep. 19 - 23, rooftop production (Hvass & Hannibal, Been, volunteers)


      •   Sep. 24, exhibition opening, media interview
OPEN STUDIO CAMP - PROJECT 3
   VOLCANO ASH FACADE PAINTING


     •   Concept:

     •   Upcylce (creatively recycle), public art, community action.


     •   Icelandic artist work with community volunteers to paint recycled objects with
         volcano ash and make facade installation, to reflect the global macro climate
         change’s impact to the local micro climate change.


     •   Iceland has long tradition of utilizing volcano ash in construction of road, bridge
         and house.


     •   A meaningful interaction on environment subject between the 2 countries.
OPEN STUDIO CAMP - PROJECT 3
   VOLCANO ASH FACADE PAINTING




     •   Project leader: Gunrun Kristjansdottir (IS)

     •   Icelandic artist: Gudrun Kristjansdottir http://www.gudrun.is/


     •   Participated exhibition at 2010 Shanghai EXPO Iceland Pavilion.


     •   Use the nature (volcano, glacier etc.) as inspiration, works exhibited at galleries in
         New York, Berlin and Copenhagen etc.
OPEN STUDIO CAMP - PROJECT 3
   VOLCANO ASH FACADE PAINTING




     •   Timeline:

     •   Sep. 1 - 16, recycle objects in Dashilar (community volunteers)


     •   Sep. 17 - 23, workshop, production (Gudrun, community volunteers)


     •   Sep. 24, exhibition opening, media interview
OPEN STUDIO CAMP - PROJECT 4
           TEXTILE WORKSHOP




     •   Concept:

     •   Upcycle (creatively recycle), community action.


     •   Lithuanian textile designers work with Chinese textile designer and volunteers to
         use leftover cloth collected in Dashilar to make installation.
OPEN STUDIO CAMP - PROJECT 4
           TEXTILE WORKSHOP




     •   Project leaders: Baltos Kandys (LT) + DaiDai (CN)

     •   Baltos Kandys, Lithuanian female textile designer group http://
         www.baltoskandys.com/en/ extended textile design to 3D objects, won award
         from the Ministry of Culture.


     •   DaiDai, female textile designer from Beijing, studied at Central St. Martin College
         of Art and Design in London.
OPEN STUDIO CAMP - PROJECT 4
           TEXTILE WORKSHOP



     •   Timeline:

     •   Sep. 1 - 21, recycle cloth in Dashilar (DaiDai, volunteers, Baltos Kandys join
         after arrival in Beijing)


     •   Sep. 22 - 23, workshop, production (Baltos Kandys, DaiDai, volunteers)


     •   Sep. 24, exhibition opening, media interview
OPEN STUDIO CAMP - PROJECT 5
     CREATORS’ SPACE STATION




        •   Concept:

        •   Maker culture via upcycling (creatively recycle): DIY, open source,
            mashup.


        •   Connect Copenhagen Creator Culture with Beijing Creator Culture, to
            co-produce the DIY synthesizer, Dynamic lighting installation and painting
            robot.
OPEN STUDIO CAMP - PROJECT 5
     CREATORS’ SPACE STATION




      •   Project Leader: Jacob Sikker Remin (DK) + FlamingoEda
          (CN)

      •   Jacob Sikker Remin, Danish media artist, electronic musician, inventor of CFO -
          open source synthesizer system. http://8bitklubben.dk/project/CFO/


      •   FlamingoEda, Beijing Creator Space founder, maker culture activist.
OPEN STUDIO CAMP - PROJECT 5
     CREATORS’ SPACE STATION




       •   Timeline:

       •   Sep. 1 - 16, source materials in Dashilar via recycling (Beijing Creator Space)


       •   Sep. 17 - 23, workshop, co-production (Jacob Sikker Remin, Beijing Creator
           Space)


       •   Sep. 24, exhibition opening, group concert
OPEN STUDIO CAMP - PROJECT 6
             RETRO INTERACTIVE GAME




•   Concept:

•   Upcycle (creatively recycle), community interaction.


•   Finnish media artist collaborates with Chinese designer to use recycled light tubes to
    create an interactive lighting installation version of Tic Tac Toe.


•   Invite young people from the community to play.
OPEN STUDIO CAMP - PROJECT 6
     RETRO INTERACTIVE GAME




      •   Project Leader: Tuomas Laitinen (FI) + FlamingoEda (CN)

      •   Tuomas Laitinen, Finnish media artist, musician. Works exhibited in Helsinki,
          Gothenburg, Shanghai and Bergen.


      •   FlamingoEda, Beijing Creator Space founder, maker culture activist.
OPEN STUDIO CAMP - PROJECT 6
            RETRO INTERACTIVE GAME




•   Timeline:

•   Sep. 1 - 16, source materials in Dashilar via recycling (Beijing Creator Space)


•   Sep. 17 - 23, workshop, co-production (Tuomas Laitinen, Beijing Creator Space)


•   Sep. 24, exhibition opening, group concert
OPEN STUDIO CAMP - PROJECT 7
MULTI-MEDIA INSTALLATION - DASHILAR ARCHIVE MAPPING

     •   Concept:

     •   Upcycle (creatively recycle), community action.


     •   Collective work, contributed by all participants, Dashilar in your eys, decode the “creative gene” in
         Dashilar, awaken the creative energy of the society.


         •   Source from old shops, social clubs, old theaters, historical sites, traditional cultures etc.



     •   Interact with audience, encourage the audience to make their own discovery trip and feedback to
         the map.
OPEN STUDIO CAMP - PROJECT 7
MULTI-MEDIA INSTALLATION - DASHILAR ARCHIVE MAPPING




  •   Project Leader: Hi Banana (CN)

  •   Chinese media artist duo http://www.hibanana.com/


  •   Exploring live visuals with city, architecture and live music.


  •   Research the hybrid of man-made landscape and city social texture.
OPEN STUDIO CAMP - PROJECT 7
MULTI-MEDIA INSTALLATION - DASHILAR ARCHIVE MAPPING




  •   Timeline:

  •   Sep. 1 - 16, recycle materials in Dashilar (Chinese artists, volunteers)


  •   Sep. 17 - 23, workshop, co-production (Nordic and Chinese artists, volunteers)


  •   Sep. 24, exhibition opening
OPEN STUDIO CAMP - PROJECT 8
       LIVE TEE MAKING WORKSHOP
       COLLABORATE WITH LOCAL TEE PRINTING SOCIETY




   •   Concept:

   •   Upcycle (creatively recycle), embed Dashilar story to your tee!


   •   Live silkscreen printing workshop.


   •   Tee mix-match workshop
EXHIBITION OPENING - SEP. 24 EVENING


      •   Guests:


          •   Beijing Design Week participants


          •   Dashilar Community


          •   Nordic partners in Beijing


          •   Media, schools and the public



      •   Program:


          •   Library donation to Dashilar community


          •   Live concert: DIY synthesizer concert by Danish and Chinese musicians


          •   Live visuals of Dashilar mapping by Chinese multi-media group Hi Banana
CONTACT




• Lei Yang

• take10@gmail.com

• www.notch10.com

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Notch bjdw2011 dashilar_program_en_0731

  • 1. NOTCH X 2011 BEIJING DESIGN WEEK FEEDBACK - SOCIAL DESIGN DASHILAR ACTION VER. JULY 31, 2011 Curated by: Lei Yang, NOTCH Studio, Beijing
  • 2. NOTCH Studio Dedicated to cultural exchange and collaboration between Nordic countries and China in Design, Architecture, Art and Music. NOTCH Festival has taken place in Beijing, Shanghai and Guangzhou since 2006, introducing many Nordic designers, architects, artists and musicians to China. Partnered with 2007 Get It Louder, 2008 Shanghai eARTS Festival, 2009 ICOGRADA, 2009 - 2011 Beijing Design Week, 2010 EXPO Nordic Pavilions.
  • 3. NOTCH 2011 context • Takes place in Dashilar area, south of Tiananmen Square, historically cultural area in Beijing, now a mix of traditional residential hutongs and street shops on the outskirt. • Introducing Nordic social design and action to awaken and activate the creative energy in Dashilar.
  • 4. NOTCH 2011 theme - FEEDBACK • FEEDBACK output from (or information about the result of) an event or phenomenon in the past will influence an occurrence or occurrences of the same event / phenomenon in the present or future. • Participants to upcycle the social resources found in Dashilar to create valuable works that can feedback to the local society. • FEEDBACK echoes 2011 Beijing Design Week’s theme “Design with Good Will” • FEEDBACK is the sequel of previous NOTCH’s theme ID- ENTITY and RE:PUBLIC, based on the history of NOTCH itself for the future.
  • 5. NOTCH 2011 venue • Relay Factory in the heart of the Dashilar area. • A relay is an electrically operated switch. It fits NOTCH/FEEDBACK context perfectly. • The word “notch” means certain kind of switch. • Relay contains feedback loops inside.
  • 6. 2-month Events • Key words: Social Design, RE:Design • Mid August - Mid September: Research in Dashilar, collect photos and source materials • Sep. 17 - 23: Open Studio Camp (Relay Factory) • Sep. 24 evening: Exhibition Opening (Relay Factory) • Sep. 25 - Oct. 9: Exhibition (Relay Factory) • Sep. 30: Tresor special program @Relay Factory (TBC)
  • 7. Mid August - Mid September: Research in Dashilar, collect photos and source materials • Invite local photographers, architects, designers, douban activists and the public to participate. • Discover hidden gem in Dashilar, record via photos, video, collect samples, materials for Open Studio Camp. • Upload to sina weibo and douban.com, online voting and reward.
  • 8. Sep. 17 - 23: Open Studio Camp • Nordic participants research Dashilar area, recycle local materials, re-design to feedback to the local society. • Local designers, creative people, volunteers to participate and collaborate.
  • 9. OPEN STUDIO CAMP - PROJECT 1 SOCIAL LIBRARY + SOCIAL READING CHAIRS • Concept: • Introduce the friendly, mobile and open design to enrich cultural life in Dashilar area. • Introduce the concept of social library, the books are donated from the local individuals and shared with the local community.
  • 10. OPEN STUDIO CAMP - PROJECT 1 SOCIAL LIBRARY + SOCIAL READING CHAIRS • Works: • David Garcia Studio (DK), archive IV.II • Jón Björnsson (IS), Gosi Chair • So Takahashi (NO), Farm Chair • Testbedstudio (SE), Volkspyramide
  • 11. OPEN STUDIO CAMP - PROJECT 1 SOCIAL LIBRARY + SOCIAL READING CHAIRS • Timeline: • Sep. 1 - 16, book donation from the community. • Sep. 17 - 23, library “walk” in hutongs. documentation. • Sep. 24, exhibition at Relay Factory, donate to Dashilar.
  • 12. OPEN STUDIO CAMP - PROJECT 2 URBAN FARM • Concept: • Upcycle (creatively recycle), green community. • Recycle the used milk boxes collected in Dashilar to create 3D pixel cow installation on the rooftop of the relay factory.
  • 13. OPEN STUDIO CAMP - PROJECT 2 URBAN FARM • Project leaders: Hvass & Hannibal (DK) + Been (CN) • Hvass & Hannibal: Danish female graphic designer duo. http://www.hvasshannibal.dk/ • Been: Chinese female graphic designer. http://www.carrot-design.com/ • Hvass & Hannibal and Been met in 2008 when Been co-organized Hvass & Hannibal’s mini exhibition at NOTCH. Been helped organize Hvass & Hannibal’s lecture at CAFA (Beijing) in 2010. “Urban Farm” will be their first collaborative project.
  • 14. OPEN STUDIO CAMP - PROJECT 2 URBAN FARM Timeline: • Sep. 1 - 16, source used materials in Dashilar (Been, volunteers) • Sep. 17 - 18, recycle action in Dashilar (Hvass & Hannibal, Been, volunteers) • Sep. 19 - 23, rooftop production (Hvass & Hannibal, Been, volunteers) • Sep. 24, exhibition opening, media interview
  • 15. OPEN STUDIO CAMP - PROJECT 3 VOLCANO ASH FACADE PAINTING • Concept: • Upcylce (creatively recycle), public art, community action. • Icelandic artist work with community volunteers to paint recycled objects with volcano ash and make facade installation, to reflect the global macro climate change’s impact to the local micro climate change. • Iceland has long tradition of utilizing volcano ash in construction of road, bridge and house. • A meaningful interaction on environment subject between the 2 countries.
  • 16. OPEN STUDIO CAMP - PROJECT 3 VOLCANO ASH FACADE PAINTING • Project leader: Gunrun Kristjansdottir (IS) • Icelandic artist: Gudrun Kristjansdottir http://www.gudrun.is/ • Participated exhibition at 2010 Shanghai EXPO Iceland Pavilion. • Use the nature (volcano, glacier etc.) as inspiration, works exhibited at galleries in New York, Berlin and Copenhagen etc.
  • 17. OPEN STUDIO CAMP - PROJECT 3 VOLCANO ASH FACADE PAINTING • Timeline: • Sep. 1 - 16, recycle objects in Dashilar (community volunteers) • Sep. 17 - 23, workshop, production (Gudrun, community volunteers) • Sep. 24, exhibition opening, media interview
  • 18. OPEN STUDIO CAMP - PROJECT 4 TEXTILE WORKSHOP • Concept: • Upcycle (creatively recycle), community action. • Lithuanian textile designers work with Chinese textile designer and volunteers to use leftover cloth collected in Dashilar to make installation.
  • 19. OPEN STUDIO CAMP - PROJECT 4 TEXTILE WORKSHOP • Project leaders: Baltos Kandys (LT) + DaiDai (CN) • Baltos Kandys, Lithuanian female textile designer group http:// www.baltoskandys.com/en/ extended textile design to 3D objects, won award from the Ministry of Culture. • DaiDai, female textile designer from Beijing, studied at Central St. Martin College of Art and Design in London.
  • 20. OPEN STUDIO CAMP - PROJECT 4 TEXTILE WORKSHOP • Timeline: • Sep. 1 - 21, recycle cloth in Dashilar (DaiDai, volunteers, Baltos Kandys join after arrival in Beijing) • Sep. 22 - 23, workshop, production (Baltos Kandys, DaiDai, volunteers) • Sep. 24, exhibition opening, media interview
  • 21. OPEN STUDIO CAMP - PROJECT 5 CREATORS’ SPACE STATION • Concept: • Maker culture via upcycling (creatively recycle): DIY, open source, mashup. • Connect Copenhagen Creator Culture with Beijing Creator Culture, to co-produce the DIY synthesizer, Dynamic lighting installation and painting robot.
  • 22. OPEN STUDIO CAMP - PROJECT 5 CREATORS’ SPACE STATION • Project Leader: Jacob Sikker Remin (DK) + FlamingoEda (CN) • Jacob Sikker Remin, Danish media artist, electronic musician, inventor of CFO - open source synthesizer system. http://8bitklubben.dk/project/CFO/ • FlamingoEda, Beijing Creator Space founder, maker culture activist.
  • 23. OPEN STUDIO CAMP - PROJECT 5 CREATORS’ SPACE STATION • Timeline: • Sep. 1 - 16, source materials in Dashilar via recycling (Beijing Creator Space) • Sep. 17 - 23, workshop, co-production (Jacob Sikker Remin, Beijing Creator Space) • Sep. 24, exhibition opening, group concert
  • 24. OPEN STUDIO CAMP - PROJECT 6 RETRO INTERACTIVE GAME • Concept: • Upcycle (creatively recycle), community interaction. • Finnish media artist collaborates with Chinese designer to use recycled light tubes to create an interactive lighting installation version of Tic Tac Toe. • Invite young people from the community to play.
  • 25. OPEN STUDIO CAMP - PROJECT 6 RETRO INTERACTIVE GAME • Project Leader: Tuomas Laitinen (FI) + FlamingoEda (CN) • Tuomas Laitinen, Finnish media artist, musician. Works exhibited in Helsinki, Gothenburg, Shanghai and Bergen. • FlamingoEda, Beijing Creator Space founder, maker culture activist.
  • 26. OPEN STUDIO CAMP - PROJECT 6 RETRO INTERACTIVE GAME • Timeline: • Sep. 1 - 16, source materials in Dashilar via recycling (Beijing Creator Space) • Sep. 17 - 23, workshop, co-production (Tuomas Laitinen, Beijing Creator Space) • Sep. 24, exhibition opening, group concert
  • 27. OPEN STUDIO CAMP - PROJECT 7 MULTI-MEDIA INSTALLATION - DASHILAR ARCHIVE MAPPING • Concept: • Upcycle (creatively recycle), community action. • Collective work, contributed by all participants, Dashilar in your eys, decode the “creative gene” in Dashilar, awaken the creative energy of the society. • Source from old shops, social clubs, old theaters, historical sites, traditional cultures etc. • Interact with audience, encourage the audience to make their own discovery trip and feedback to the map.
  • 28. OPEN STUDIO CAMP - PROJECT 7 MULTI-MEDIA INSTALLATION - DASHILAR ARCHIVE MAPPING • Project Leader: Hi Banana (CN) • Chinese media artist duo http://www.hibanana.com/ • Exploring live visuals with city, architecture and live music. • Research the hybrid of man-made landscape and city social texture.
  • 29. OPEN STUDIO CAMP - PROJECT 7 MULTI-MEDIA INSTALLATION - DASHILAR ARCHIVE MAPPING • Timeline: • Sep. 1 - 16, recycle materials in Dashilar (Chinese artists, volunteers) • Sep. 17 - 23, workshop, co-production (Nordic and Chinese artists, volunteers) • Sep. 24, exhibition opening
  • 30. OPEN STUDIO CAMP - PROJECT 8 LIVE TEE MAKING WORKSHOP COLLABORATE WITH LOCAL TEE PRINTING SOCIETY • Concept: • Upcycle (creatively recycle), embed Dashilar story to your tee! • Live silkscreen printing workshop. • Tee mix-match workshop
  • 31. EXHIBITION OPENING - SEP. 24 EVENING • Guests: • Beijing Design Week participants • Dashilar Community • Nordic partners in Beijing • Media, schools and the public • Program: • Library donation to Dashilar community • Live concert: DIY synthesizer concert by Danish and Chinese musicians • Live visuals of Dashilar mapping by Chinese multi-media group Hi Banana
  • 32. CONTACT • Lei Yang • take10@gmail.com • www.notch10.com

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