How can you build and maintain a stellar candidate experience in today’s world of work? How can you engage your candidates so they continue with their application? What support can you provide your HR teams to find the best fit candidates quickly and objectively? In this session, you will learn: 1. What is Candidate Experience and How to Create a Better One 2. How Candidate Experience Affects Each Part of Your Recruitment Funnel 3. Tips to Improve Your Candidate Experience Watch the recording here: https://talentview.asia/the-anatomy-of-a-great-candidate-experience/

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WELCOME TO THE WEBINAR!

2. TECHNOLOGY
STRATEGY DESIGN
EMPLOYER BRANDING

3. We work with
leading brands
across the region
to strengthen their
employer brand
TECHNOLOGY
STRATEGY DESIGN

4. Agenda
In today’s webinar, we will discuss:
❏ What is Candidate Experience and How to Create a Better One
❏ How Candidate Experience Affects Each Part of Your Recruitment Funnel
❏ Tips to Improve Your Candidate Experience
Share your thoughts or takeaways on social media:
Use #TalentViewLearning before, during or after the webinar
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience

5. Dianne Gonzales
Head of Talent Capability & Measurement,
TalentView
● CEB-SHL Certified Level A and B Occupational and
Psychometric Assessment Trainer under the British
Psychological Society
● Talegent Certified Assessor (Australia-New
Zealand)
● Assessed more than 1,000 executives and team
leaders from various companies such as
Accenture, Aboitiz, Hewlett-Packard, Holcim and
LaFarge, etc.
● Masters Degree holder in Business Administration
(MBA) and a registered psychometrician

6. POLL
What aspects do you think today’s
workforce look for in an employer?
Choose the top 3 that you think apply (Multiple choice)
● Employee Engagement, Growth & Development
● Leadership & Organizational Competence
● Compensation and Benefits
● Corporate Social Responsibility and Mission-Driven Company
● Performance Recognition
● Recruitment and Onboarding Experience
● Policies and Practices
● Perceived Organizational Image and Reputation
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience

7. What Is Candidate
Experience and How to
Create a Better One

8. What is Candidate
Experience?
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
PERCEPTION
The way candidates feel
about your company and
its hiring process
INTERACTION
All exchanges between your
company & the candidate
PROCESS & TECHNOLOGY
Your overall hiring process
& tools used

9. Why is Candidate
Experience Important?
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Give your talents an idea of how your
company will treat them when they
become employees
Positive experience which creates a
strong brand reputation
Makes you as an employer of choice or
a great place to work
Strong talent pool or pipeline
Can lead to highly engage talents & may
lessen attrition rate

10. The Candidate
Touchpoint Wheel
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
TEAM BUILDING ACTIVITIES
PERFORMANCE MANAGEMENT
REWARDS AND COMPENSATION
WORK ENVIRONMENT
MANAGER INTERACTION
BRAND AMBASSADORS
SOCIAL MEDIA PRESENCE
CAREER WEBSITE
JOB FAIR
ASSESSMENT
ONBOARDING
INTERVIEW PROCESS

11. 8 Employer Branding
Attributes
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Employee Engagement,
Growth & Development
Holistic and continuous process
in increasing employee
engagement and career
advancement
Engaging application experience,
objective hiring criteria, and
effective onboarding programs
Recruitment &
Onboarding Experience
Inclusive and diverse organization
that upholds its mission, vision and
values, and builds programs that
develop community
Corporate Social
Responsibility & Being a
Mission-Driven Company
Performance
Recognition
Consistent and immediate
recognition for high performance
in the form of verbal, physical, and
symbolic praise
Perceived image, reputation, and
impression of an organization's
workplace, products and services,
and growth capabilities
Perceived Organizational
Image & Reputation
Legally-aligned, updated and
clear policies that are consistently
communicated and implemented
Policies & Practices
Competitive and
performance-based remuneration
packages that are suitable to the
job requirement
Compensation & Benefits
Competent and flexible leaders
that drive organization's
innovation, performance and
sustainability
Leadership &
Organizational
Competence

12. Digital Metrics to Track
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
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Employee Referral Participation Rate
Net Promoter Score
Employee Review Rankings
Cost per Hire
Employee Referrals
Retention Rate
Quality of Hire
Engagement Rate
Number of Applicants
Number of Followers
02

13. Your Role in the Process
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
The Gatekeeper
Experts on their company culture, protect their values, and to guides
line managers to find the best fit for their organization
The Negotiator
Know your BATNA > Best Alternative to a Negotiated Agreement,
what happens next if we fail to reach an agreement?
The Investigator
Conduct assessments and interview, listens and probes
well during the hiring process
The Bridge
HR needs to take the lead and bridge a partnership with
hiring managers during the process
The Researcher
Understands the role well, your USPs, and knows how their
key competitors are doing for the same role

14. How Candidate
Experience Affects
Each Part of Your
Recruitment Funnel

15. POLL
What are the most common complaints
about your job application experience?
Choose as many as you think apply (Multiple choice)
● Unclear job description (e.g. salary & benefits)
● Communication (e.g. Lack of Feedback, Status Update)
● Tools & Tech used in hiring process
● Hiring process is too long
● All of the above
● Others (Let us know in the chat!)
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience

16. Your Recruitment
Funnel
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
TALENT ATTRACTION AND SOURCING
● Career Website
● Sourcing Channels
● Job Search
● Application Form
● Paper Screening (e.g CV review)
SCREENING AND MEASUREMENT
● Initial Interview
● Line Manager Interview
SELECTION USING VIRTUAL ASSESSMENT CENTER (VAC)
● Real Job Preview and Virtual Live Simulations
● Final Interview (Panel or 1-on-1)
● Background & Reference Check
HIRING & ONBOARDING
● Offer & Close
● Pre-Onboarding
● Onboarding
TALENT ATTRACTION
& SOURCING
SCREENING &
MEASUREMENT
SELECTION
HIRING

17. Key Insights about
Job Seekers in 2022
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Source: 2022 Outlook: Trends and Predictions for Job Seekers
Job seekers will raise their
employment standards
Job seekers and
employees will have the
upper hand when it
comes to salary
negotiation—for now
1 2 Remote work is here to stay
3
92% said the pandemic made them
realize life is too short to stay in a job
they weren’t passionate about Nearly half (49%) noted they were looking for
higher compensation
Indeed survey data says that 45% of respondents
reported that they switched jobs because their
employers did not offer flexibility on remote work.
Job seekers will want more flexible
working options
4 The rise of hybrid offices
5
Wanting a more flexible work schedule was among the top
reasons Indeed’s survey respondents first decided to switch
jobs during the pandemic
Companies who decide to go the hybrid route may need to
shift their focus from office amenities to how to make virtual
work and online communication better for their employees

18. Your Application
Form Checklist
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Source: Indeed’s General Guidelines for Creating Job Application Forms
To ensure your employment application form asks for all of the
necessary information from applicants, there are a few specific fields
you should include:
❏ Name of applicant
❏ Contact information, including phone and email
❏ Education history
❏ Work experience
❏ Professional references (optional)
❏ Availability (e.g., weekends, night shift)
❏ Applicant signature and date

19. Leveraging Online
Assessments
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Assessments are used to align with the identified competencies in a given job role/level
Finance
Analyst
Executive &
Leadership
Graduate
Admin &
Clerical
Government
IT Healthcare
Utility
Professionals Sales
Retail
Managers
Educational
Hospitality
Personality Cognitive
Skills Tests
Video Interview Values

20. Make Use of
Video Interviews
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Pre-record Video Interview
Pre-record your own questions while engaging
candidates with a modern, clean user interface
Live Video Interview
Conducted in real-time online using a video
conferencing platform

21. Your Onboarding
Checklist
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Source: Indeed New Hire Onboarding Checklist
First engagement
❏ Obtain signed job acceptance
❏ Confirm start date
❏ Send new employee welcome email
Prepare new hire paperwork
❏ Tax forms
❏ Employment Contract
❏ Non-disclosure and other legal
documents
❏ Employee handbook
❏ Benefits literature
❏ Job description
Procure devices and equipment
❏ Computer (including keyboard,
mouse, etc.)
❏ Access to shared devices (printer,
copier, etc.)
❏ Mobile phone, tablet, or other job
specific devices
Orientation
❏ Complete all remaining
new hire paperwork
❏ Discuss benefits and
insurance plans
❏ Review employee handbook
❏ Review safely policies
❏ Review tech policies and
support process
❏ Assign a peer mentor
Schedule check-in plan
❏ Obtain onboarding feedback
❏ Schedule one-week check-in
❏ Schedule 30-day check-in
❏ Schedule 60-day check-in
❏ Schedule 90-day check-in
Set up accounts and create logins
❏ Wifi access
❏ Voicemail
❏ Email
❏ Time clock system
❏ Access to CRM (project management &
software or other job specific-tech)
❏ Put in request for security clearance (if
applicable)
Set up workplace
❏ Reserve an office, cubicle or workstation
❏ Ensure space has a desk, chair and other
necessary office equipment
❏ Provide necessary office supplies
❏ Provide a branded welcome kit
First day
❏ Greet new employee
❏ Provide a card, badge or other security assets
❏ Perform building tour
❏ Introduce new hire to team
❏ Send new hire announcement email
❏ Schedule team lunch
❏ Provide training plan

23. Tips to Improve
Your Candidate
Experience

24. Company Pages
Helps Promote
Your Work Culture
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Tell your story when it matters most
A strong employer brand helps you compete for the talent
you want—when they’re actively searching and applying for
jobs on Indeed.
❏ Company branding (logo, banner)
❏ Company Snapshot
❏ Why work with us
❏ Values
❏ CSRs
❏ Employee ratings and reviews
❏ Assets like videos and testimonials
❏ Salaries and benefits
❏ Listed Jobs

25. Write relevant &
easily understandable
job descriptions
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Source: Indeed’s How to Write a Job Description
JOB TITLE JOB SUMMARY
❏ Make your job titles specific
❏ Avoid internal jargons
❏ Keep the job title concise
❏ Open with a strong,
attention-grabbing summary
❏ Hook your readers with your EVPs
❏ Include an exact job location,
working hours
❏ Outline core responsibilities of
the position
❏ Highlight the day-to-day activities of
the position
❏ Specify how the position fits within
the organisation
1 2 DUTIES & RESPONSIBILITIES
QUALIFICATION & SKILLS SALARY & BENEFITS
❏ Include a list of hard and soft skills.
❏ Keep your list concise.
❏ List out your top perks and benefits
❏ Include a salary range
4 5
3

26. Job Detail Sample
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience

27. Sponsoring your job
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Free vs. Sponsored Jobs
To post for free or to sponsor? That’s the question.
❏ How fast do you need to hire?
❏ How specialized is the role?
❏ Where are you located?
❏ Are you having a hard time hiring?

28. Provide clear application
instructions
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Make your open positions
on your website employment
page easy to find
Create an application process
that's mobile- friendly
Send automated emails to
the candidate to confirm
receipt of their application
Give detailed instructions on
how to complete the
application

29. Maintain in constant
communication
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
What should I include in a rejection email?
A thorough rejection email should include the
following elements:
❏ A “thank you” message
❏ Personalization (e.g. Hi Donna!)
❏ Feedback
❏ Invitation to apply again

30. Key Takeaways WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Promote Your
Company Culture
Relevant & Easy To
Read Job Details
Clear Application
Instructions
Constant
Communication

31. FINAL NOTES
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience

32. c Make your voice count!
Your participation in this 10 minute survey will help map out the
modern talent landscape and will shape how companies hire,
engage and retain talents.
Take the survey now and get first-access to the full report:
https://talentview.asia/modern-workforce-survey-2022
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Take the Modern Workforce Survey 2022

33. c
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Continue the Conversation
Check out other HR resources: www.talentview.asia
Contact us: learning@talentview.com
Follow us on LinkedIn: TalentView Inc.
Share your thoughts or takeaways:
Use #TalentViewLearning

34. c
WEBINAR WEDNESDAYS | The Anatomy of a Great Candidate Experience
Connect with us on LinkedIn
Anna Macaraig
Talent Insights Specialist, TalentView
#TalentViewLearning

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