Full presentation at https://talkative.uk/info/talkative-brand-story/ What makes a good brand? What thought should go into brand design? How do you choose the right logo, the right font, the right colours? This presentation walks you through the elements considered for creating Talkative's brand. See more at https://talkative.uk/

1. TalkativeBranding
PaulBailey,WesleyClover

2. TalkativedeliversSoftware-as-a-Service(SaaS)toEnterprisecustomers.
Thesolutionhelpscompaniestocommunicatemoreeffectivelywith
theircustomersthroughwebsitesandapps.
TheTalkativesolutioncomprisesoftwokeytechnologies:
Webcalling-allowscustomerstovoice/videocallanagent
Cobrowsing-allowsanagenttosolvecustomerproblems
byjoiningacustomer’sbrowsingsessionandactioning
Whoarewe?

3. Requirements
Stickinthemindofthecustomer(mediumtolargeorganisations)
Visuallygaintheirtrust(lookserious)
Leantowardsaseriouslogo
Bedistinct-stand-outfromthecrowd
Appealtocustomersandengineers

4. TM

5. Cloudsymbolisestheweb
Speechbubbleoverlaps
andcompletesthecloud
showingvocalhelpand
webcallinginteraction
Shadowadds‘fromadistance’
element joiningthroughthecloud
Thedotoutsidethe
cloudistheenduser
Thetwodotsinsidethe
cloudarecobrowsing
interactionshowinga
centralengagement

6. Font
Thefontis
AzoSans(modified)andavailableinseveralweights
Thin
Regular
Bold
Duetoitsstronglinesandclassicuseoftheletter‘a’itimposesastrongmessageanddemandstobetakenseriously.
Creatingthelogotypeintheboldversionmakesitspresencestrongerandpersuesattentionoverthebrandmarkbuta
suitablebalancehasbeenacheivedsotheybothbalanceandcomplement.
Theletteringhasalsobeenre-kernedtobringallofthelettersclosertogethersofromadistanceitisseenmoreasa
blockandacontainertothemessage.
e.g.Talkative Talkative(standardkerningversesre-kernedlogotype)

7. Orangeisthecolourofadventureandsocialcommunication.
Itradiateswarmthandhappiness,combiningthephysical
energyandstimulationofredwiththecheerfulnessofyellow.
Orangerelatesto'gutreaction'orourgutinstincts.
Orangeoffersemotionalstrengthindifficulttimes.
Ithelpsustobouncebackfromdisappointmentsanddespair.
(90%)Blackincolourpsychologygivesprotectionfromexternal
emotionalstress.
Blackimpliesself-controlanddiscipline,independenceanda
strongwill,andgivinganimpressionofauthorityandpower.
Tobetakenseriously.

8. Taglines
Ataglineisashortphrasewhichdifferentiatesyoufromyourcompetitors.Itmust
capturethebrandessenceandpositioningandhavenonegativeconnotations.
helptobrowsehandsfree
allthehelpyou’llneed
wehelp,anyway
wehelp,anyway
helpisonhandandfaceandvoice
TM
helpisonhandandfaceandvoice
TM

9. #0d212c DarkestBlue#0d212c DarkestBlue
SecondaryColourPalette(UI)PrimaryColourPalette BackgroundColours(UI)
FontColours
#124268 DarkBlue#124268 DarkBlue
#0c62ad Blue
#559bd7 LightBlue
#cfe8fa LightestBlue
#41b8b2 Turquise#41b8b2 Turquise
#cae7ebLightTurquise
#e94e4a Red
#e94e4a Red
#fbe2e8 PaleRed
#f9b03d Orange#f9b03d Orange
#f9b03d Orange
Admin/Settingsicon
#ffecd4 PaleOrange#ffecd4 PaleOrange
#5e3d90 Purple
#d7c6e2 PalePurple
#edf0f5 Lightblue/grey
#3c3c3b Darkgrey
#fffff White
#fffff White
Colours

12. TM
TM

15. TM