In this webinar, we will go through the ways in which Pinterest can be used for marketing, brand awareness and building relationships. 1. Navigation and controls 2. Creating backlinks to websites and social channels 3. Best practices 4. Terminology and language 5. Copyright issues 6. Q&A (feel free to post a q below!) Pinterest, the hottest tech startup of late 2011 has been growing at an amazing pace. In early February, Pinterest surpassed 10 million registered users – up more than 500 percent in just five months. By comScore’s reckoning, Pinterest hit 10 million unique monthly visitors faster than any other independent website – ever. Besides that, Pinterest is still using an invitation only registration system which has managed to gather over 5 million active users and become one of the leading traffic sources for many important websites.

1. The Basics and Beyond of...
Sponsored by...
Ask questions at #TFWEB

2. Who Are These Guys at Talking Finger?
A Social Media Marketing Agency
Erik Granato
Chris Durso Bill DeRosa
Dana Bereza
Facebook.com/Talkingfinger

3. Facts and Figures
-Launched in March 2010
-Invite Only
-1.36 million users daily
-10.4 million registered users as of February 2012
-Hit 10 million U.S monthly unique visitors faster than any other
independent site
-Generating more referral traffic to websites than Google+, LinkedIn,
and YouTube combined.
-It's the third most-visited social-networking site in the United States
behind Facebook and Twitter
-In February 2012, had a 2702.2% total unique visitors increase since
May 2011 There is also a 145% daily user increase since 2012 begun

4. Demographics and Use
-Majority of users are female mothers (50% have kids)
25-34 yr olds make up 27.4%
68.2% female, 31.8% male
-Average time of 15.8 minutes spent a day
-Over 1/5 of Facebook connected users are on Pinterest daily
(which amounts to over 2 million people)
-Over 80% of pins are “repins”
-28% have an income higher than $100k

5. Graphic/Image Sizes and Specs
-The maximum horizontal width of a picture is 554 pixels. Anything
larger will be resized
-A good infographic dimension is 500 x 2500+,
but never larger than 5000: Be Sure Text/Images are Large an Clean,
Easy to Read
-Although you can use up to 500 characters in a description,
users seem to enjoy shorter ones.
Settle for using main keywords and descriptors.
If you need to add more information, do so in the comment section

6. The Pinterest Profile: Navigation and Controls

7. Add a Pin, Profile
Upload Image or Navigation
Create a New Pinterest Information
Board -Pinterest Guide
-Help
-“Pin It” Button
-Tools

8. Profile/Logo Description
160p X 160p 200 Characters
Social, Etsy
People you Repin
or Website Links
Most Often

9. Board and Profile Who is
Your Information
Editing Following
You.
Your Interactions:
Who You
-Follows
Follow.
-Likes
-Comments

10. People That You
Have “Followed” Add a “$” to Your
Reverse Chronological Description and
of Random Pinners Link to ETSY or
Links to Shopping Cart
YouTube Videos
Pins With a Lot
of Interactions

11. SEARCH:
Better Than
Facebook, but
not Great
Search Search Search
Term was in Term was the Term was the
Description Board Name Profile OR
Username

12. Create a Board
Name It
Pick One if You Can
or Choose “Other”
Add Contributors?
Create it!
NOTE: You Aren’t Done...

13. Add Description!
Save Settings!

14. Creating Backlinks to YOUR Websites, Blogs
and Social Sites
Paste A URL Create Link from ANY
-Direct Link to Source. Image. This is Most
If You Own the Site Use Flexible...Click
This This to See...

15. Uploading an Image to Create a
Custom Link
Pick the Board
Description
NOTE: Use keywords in description
as this is the main search signal
Pin It!!

16. Type or Paste
Entire http
Save Pin!

17. The Traffic
We Drive Most
Images to Facebook

18. Changing/Choosing Board Cover Image
Hover Over Any Image
Or Board and
“Edit Board Cover” Will
Appear.

19. Best Practices and Uses
Focus Groups Contests
Culture of the company
Help Desk: Projects (Pictorial, YouTube, SlideShare):
You Can Use Links From These Sites!
The People Behind the Company

20. Be SOCIAL!
Repin: This Will Allow
You to Pin to Any of
Your Boards
Like: Adds to the
List of Your Likes
Comment: The Essence
of Social Communication
Regardless, That Person
Is Notified You Took
Action

21. Facebook Plug-In’s
These Plug-In’s Help
Bring Awareness to
Your Pinterest Profile

22. Other Tools
pinterest.com/about/goodies/
Pin It Browser Button: This Tool is Placed in Your Browser
Bar. When You see an Image you Want to Pin Somewhere
on the Internet, click the Pin It Button. It is a Simple Way
to Pin Images You Find onto Your Own Boards
Follow Button: Put This on Your
Website. It Creates a Direct Link to Your
Pinterest Profile
Pin It Button for Websites: A Great Button to Use for Specific Images on
YourWebsites and Blogs. This Allows Users to Pin Your Image on Their
Boards.

23. How Does Pinterest Make Money?
Can We Pay to Advertise?
Previously...
If you post a pin to Pinterest, and it links to an ecommerce site that happens to have
an affiliate program,
Pinterest modifies the link to add their own affiliate tracking code.
If someone clicks through the picture from Pinterest and makes a purchase,
Pinterest gets paid. They were using a service from Skimlinks.com

24. Latest Policy...
“Right now, we are focused on growing Pinterest and making it more valuable.
To fund these efforts, we have taken outside investment from entrepreneurs and
venture capitalists.
In the past, we've tested a few different approaches to making money such as
affiliate links. We might also try adding advertisements, but we haven't done this yet.
Even though making money isn't our top priority right now, it is a long term goal.
After all, we want Pinterest to be here to stay!”
So Be on the Lookout for Paid
Advertisement Opportunities
in the Future

25. Copyright Issues and Protecting
Your Own Assets
Watermark Any of Your Images
Be Sure All Images You Own are Linked Back to
Your Websites/Blogs/Social Profiles
Put Your Logo or Name in a Corner
of the Image

26. Copyright Issues and Protecting
Your Own Assets
When YOU Want to Use Images...
Don’t Change URL’s of Images That Aren’t Yours:
They Must Always Link Back to Original Source
Do Not Block Out or Modify Watermarks, Copyrights, Logos
or any Other Identifying Marks
When in Doubt, Don’t Use it!

27. Who Does It Well?
Whole Foods Has a Great Combination of Food Boards (obviously!)
but as Well Things Related to Food: Kitchens, Health, Art and Even
Their Charity.

28. Who Does It Well?
Brilliant Use of Finding Related Topics Such as Pets (They Go
Hand in Hand With Vacuuming!) Home Tips, Cooking and Other
Random Yet Fun Topics.

29. Who Does It Well?
I Love the Relations Here: The Delivery Truck Board Humanizes
the Company, and Gives Us a Behind the Scenes. As Well their
Culture as a Charitable Organization

30. Get inspired by others.
Ok Ok, I know it is OUR Board but We Get a Lot of Compliments
for our Employee Boards. Showcasing the Four of Our
Personalities. This Has Become Very Popular.

31. Thanks you for joining us today.
/ TalkingFinger @TalkingFinger
/ TalkingFinger
generalmail@talkingfinger.com
203-491-0306
www.talkingfinger.com