Webinar slides: Social Media Comes of Age. Social Media Marketing Trends and the Future. Taken from our webinar presentation the looks into the social media marketing trends of today and where things may be going.

1. Social Media Comes of Age:
What We've Learned
Sponsored By:
Presented By: Bill DeRosa
@Talkingfinger /Talkingfinger
Tuesday, July 16, 13

2. Section One: Recent Trends
Section Two: The Big Players
Section Three: The Up and Comers
Section Four: Where Are We Going?
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3. Section One:
Recent Trends
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4. The Hype Is Over?
The Fact and Truth is, Not Every
Business or Organization Will See
“ROI” in Social Media
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5. Who Sees an ROI With Social?
B2C Rates of Success
Highest
Brick and Mortar
Purchases Made Online
Non-Profits
Especially With an Integrated
Marketing Strategy
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6. Who Has a Tough Time With Social ROI?
B2B Lowest Rate of
Success
Large Ticket Items
Purchases Through a Salesperson
Lack of Integrated
Marketing Strategy
Financial Advisors and Similar
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7. People do business with people they know
Create and build personal relationships
Long term continual engagement
SEO and Search
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8. Brand loyalty
Brand advocacy and
“cheerleaders”
Trust
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9. Where is Everybody
Demographics of Age Play the Largest Role
in the Selection of Social Networks
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10. The Youth Still Dominates SM, However
Adults are Catching Up!
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15. What Does This All Mean?
The youth prefer “quick hits” of Images
and Videos, Adults Typically Want More
Engagement and Conversation
Mobile Adaptation Has Been Significant
in What Social Networks People Use
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16. Section Two:
The Big Players
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17. Facebook is Moving Towards a Viable
Business Network
From Playground to Production
Demographic Shift From Youth To Adults
Owns Instagram
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18. Demographics Shifting to Youth In U.S. but
Worldwide Older Age Groups Growing
Continues to Grow at Rapid Rate
Owns Vine
Shifting From Broadcast to Engagement
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19. Still the King of B2B
Making Smart Moves to Incorporate More
“Social” Aspects: Photos and Videos, and
Becoming a Content Site
Owns SlideShare
Company Pages Enhanced
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20. Currently Better for SEO Than Engagement
Owns YouTube, Gmail, and Dominates
Search
Integration Has Been an Issue Lately
Potential Competitor to LinkedIn?
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21. Growth Has Slowed Slightly
Still Around 70% Female Audience
Very High Referral to Purchase Traffic
One of the Highest Per Capita Income
Demographics
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22. Still the Number One Video Sharing Network
Huge SEO
Owned by Google
Killed Branding with New “Channel One”
Will Continue to Grow
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23. Section Three: The Up and Comers
The Next Generation of
Social Networks
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26. Instagram vs. Vine
While they are similar in concept, Instagram video is not just a repackaged
version of Vine. So what are the biggest differences?
• Length: Instagram videos can be as long as 15 seconds, while Vine videos
have a max length of 6 seconds.
• To Loop, or Not to Loop: Some videos are funnier played on a loop. Others
may be best viewed once. When you play a video on Vine, it automatically
loops infinitely, while on Instagram there is not a loop.
• Post-Production: Instagram has several editing options that can be applied
to videos after they’ve been shot. Vine does not offer filters or image
stabilization.
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27. Thumb: Crowdsourcing
Pheed: Example of
Niche Site
Medium: Simplistic Blogging
and Publishing
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28. Section Four:
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29. A Picture Speaks A Thousand Words
Video Speaks A Thousand More
Images and Videos are the New Content,
SEO, and Engagement Tools
BRAND your Visuals! They Represent Your
Company/Organization and Culture
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30. Deeper Segregation Between Social
Networks
Demographics of Age, Gender, Lifestyle and
Other Parameters Will Determine Where You
Engage: Choose the RIGHT Social Network!
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31. Ride the Hashtag!
Future Search Will Incorporate the Way You
Tag Your Content
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32. Part of the “Real-Time” Marketing Activities. It Goes
Hand In Hand With Images and Videos
Podcasting?
Only 5% of marketers are involved
with podcasting, yet 24% plan on
increasing their podcasting
activities in 2013—almost a five-fold
increase—and 32% of
marketers want to learn
more about it.
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33. B2B Comes of Age
“The bottom line, ultimately, is that B2B organizations need to
acknowledge that face to face engagement remains their key
prospect engagement model, but this needs transferring to the online
world to capitalize social networks which are more transparent and
scalable platforms to ultimately deliver more valuable face to face
interactions.” -BY ADAM THORP ON 15 JULY 2013, Marketing Magazine
Though Not a Direct “Selling Tool”, Social Will Help
Foster and Strengthen Relationships
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34. Thank you!
Learn More, Ask Questions, Engage!
facebook.com/talkingfinger
PRESENTATION AVAILABLE:
slideshare.net/talkingfinger
Tuesday, July 16, 13