How to write paragraphs that compel for your written pitches. This slidecast forms part of a set of training videos, which act as background material for a two-day workshop

1. writing
pitches
paragraphs

2. flow in paragraphs
zigzag: reads like a story
bio: reads as a wikipedia bio or definition of
something
most paragraphs switch between both forms

3. flow in a zigzag paragraph
A form of open innovation is
crowdsourcing. In a crowdsourcing
approach, a company tries to leverage the
knowhow of outsiders. These outsiders far
outnumber internal R&D staff and provide
original ideas. Some of these ideas are
offered free of charge, while others come
from idea vendors, who charge...

4. flow in a zigzag paragraph
A form of open innovation is
crowdsourcing. In a crowdsourcing
approach, a company tries to leverage the
knowhow of outsiders. These outsiders far
outnumber internal R&D staff and provide
original ideas. Some of these ideas are
offered free of charge, while others come
from idea vendors, who charge...
The element that is mentioned at the end
of the previous sentence acts as the
subject or start of the next sentence.
'this' and 'these' increase this effect.

5. flow in a zigzag paragraph
A form of open innovation is
crowdsourcing. In a crowdsourcing
approach, a company tries to leverage the
knowhow of outsiders. These outsiders far
outnumber internal R&D staff and provide
original ideas. Some of these ideas are
offered free of charge, while others come
from idea vendors, who charge...

6. zigzag and passives
A form of open innovation is
crowdsourcing. In a crowdsourcing
approach, a company tries to leverage the
knowhow of outsiders. These outsiders far
outnumber internal R&D staff and provide
original ideas. Some of these ideas are
offered free of charge, while others are
sold by idea vendors, who...
to maintain a zigzag pattern, passive
structures are sometimes used

7. zigzag and end weight
The board of StatenOil took swift action
to look for a new leader. As a direct
result of the appointment of Eleanor
Gleeson as CEO of the heavy-hit oil
giant, sales increased. Stock markets
reacted positively and...
opening a sentence with a long start is
possible, when it takes up a notion
mentioned in the previous sentence

8. zigzag and end weight
starting with long part is possible, when it takes
up a notion mentioned in the previous sentence
The board of StatenOil took swift action to
look for a new leader. As a direct result of
the appointment of Eleanor Gleeson as CEO
of
the heavy-hit oil giant, sales increased.
Stock markets reacted positively and...

9. flow in a bio paragraph
Crowdsourcing is a form of ideation that
relies on outside input. Crowdsourcing as
a concept is linked to open innovation. It is
enabled by the rise of the internet, both
through the technical aspect of the web,
but equally by the culture of sharing. The
crowd that is targeted to act as a source of
ideas can be general or targeted...

10. flow in a bio paragraph
Crowdsourcing is a form of ideation that
relies on outside input. Crowdsourcing as
a concept is linked to open innovation. It is
enabled by the rise of the internet, both
through the technical aspect of the web,
but equally by the culture of sharing. The
crowd that is targeted to act as a source of
ideas can be general or targeted...
The element that is focused on in the
paragraph acts as (most of) the subjects(s)
in the paragraph

11. flow in a bio paragraph
Crowdsourcing is a form of ideation that
relies on outside input. Crowdsourcing as
concept is linked to open innovation. It is
enabled by the rise of the internet, both
through the technical asect of the web,
but equally by the culture of sharing. The
crowd that is targeted to act as a source
of ideas can be general or targeted...

12. flow through word fields
Various milestones chart our progress in
this innovation project. In a first phase,
our R&D staff finetune the prototype and
inform our legal section, who co-prepare
the patent application. At the same time,
we conduct preliminary market studies. In
a second phase, we feed the market input
to the R&D team to settle on a product
that is market-ready and sit together with
the purchasing departement to...
words that belong together semantically
help create cohesion and flow

13. flow through word fields
Various milestones chart our progress in
this innovation project. In a first phase,
our R&D staff finetune the prototype and
inform our legal section, who co-prepare
the patent application. At the same time,
we conduct preliminary market studies. In
a second phase, we feed the market input
to the R&D team to settle on a product
that is market-ready and sit together with
the purchasing departement to...
words that belong together semantically
help create cohesion and flow

14. Writing pitches is part of a two-day workshop on
Innovation Communication, which includes key
communication events such as:
conducting brainstorm sessions & follow-up
giving briefings
steering project meetings
pitching for resources
persuasive Q&A sessions
writing a project plan
More information on the workshop programme
More slideshows on TalkTheFloor@slideshare
Photo Credits used under CreativeCommons 2.5
FlickR heroes: takomabibelot, topgold