Social media business stories is about some interesting case studies and how one can gain market share and mind space by leveraging this powerful yet new media.

1. Social Media Business Stories Tallada Kishore

3. How Big Is It? The average number of Tweets per hour was around 1.3m Every minute – 20 Hrs worth of new video uploaded Facebook at 500m. The World's Third-Largest Nation This year alone, there will be 1,200 exabytes (1015) of data generated, with 80% of this information coming from social media sources Flickr now hosts more than 4 billion images 70% of bloggers are talking about brands on their blog 80% Top 500 companies use LinkedIn for recruitments

4. What They Are Talking About? Social media is a conversation online

6. 1 word-of-mouth conversationhas impact of 200 TV ads - BuzzAgent

8. Why We Love 140 Characters? Dell reported that offers from its Dell Outlet Twitter account has booked more than $3 million in revenue attributable to its Twitter posts

9. Why We Love 140 Characters? Tweets Additional Visits Incremental Sales

12. Watching Funny Cat Videos? BMW (over 7 million views) Launch of BMW 135i 1 Series cars onto US Burger King (100,000 views) Promote new recipe ‘TenderCrisp’ sandwich Unilever (700,000 views) Promote SunSilk brand of Hair care products California Milk Processor Board (Over 1m) Encourage the consumption of milk

14. Online alone promoted 40% of all visitors

16. Unprecedented response

18. 500+ other blogs linkedForrester compared the results of GM’s Fastlane blog to those of running a focus group to gain equivalent customer insight on products and brands, and since a focus group costs about $15,000 a month or $180,000 a year, GM has achieved similar results through it’s blog, and saved itself $180,000 in cash per year

20. 75,000 ideas submitted in less than six months

21. 150,000+ ideas till date

22. Many ideas received thousands of comments and hundreds of votes

24. 2,260 ideas

25. 34,000 votes

27. 14,400 ideas

28. 727,000 votes

29. 90,000 comments

31. Demonstrate thought leadership and expertise

32. Attract users to events

35. Then, What Happened Next? Social media is a conversation online How to measure conversations? What conversation are? to Listening and Analysing Platforms will evolve Ex: Semantic Analysis / Sentiment Analysis Markets lose control over Ownership; Social share will gain acceptance Most of the digital content will be free Monetization is a possible worry (may not be for all) but every large and engaged audience platform will attract money Social Media ROI will be cracked very soon…!! Web OS(Operating System) Web -> Social Web -> Semantic Web -> Web OS

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