A business and brand designed for the emerging towns and cities of India, Talwalkars HI FI is more than a chain of gyms. They are community fitness centres built to inspire millions of Indians to lead healthier lifestyles.

1. A PROPOSAL FOR CONVERTING HEALTH &
FITNESS INTO WEALTH FOR OUR PARTNERS

2. ABOUT TALWALKARS
Talwalkars Better Value Fitness Ltd is India’s largest chain of
health clubs and fitness centers with over 125 ultra modern
branches across India and spread over 60 cities in the country,
with 1,25,000 + members.
Talwalkars is the only company in the gym and fitness sector to
be listed on the Indian stock market with a market cap of INR
400 crores.

3. ABOUT TALWALKARS HI FI
HI FI, is a brand designed at making fitness a part of people’s
lifestyle and a business model to provide assured returns, backed
by the guidance and assurance of India’s biggest name in health
and fitness “Talwalkars”.
HI FI is an active, dynamic, edgy and joyful brand, with the
buzzing environment of a fitness channel. A brand and
experience that informs, inspires and enthuses the society to be
Healthy & Fit. A Movement that spreads Fitness around the
Country…it is ‘Healthy India Fit India’.

4. Every HI FI is designed as a compact and affordable fitness
community centre that will take fitness to Tier I, II, III, IV towns
and even catchment areas of metro cities which can be started
with very low-investment. Return On Investment (ROI) of these
models are designed to be upwards of 35% going even up to 50%,
giving a payback in 2.5 years, making this a very profitable
business opportunity.
The HI FI fitness movement:
 Not just for individuals, but for the entire community
 Not just a gym, but a way of life
 Not just a business, but a movement to assist, support and
train people connected with games & sports, athletics,
physiotherapy, medicine, body building, fitness and even
businessmen who are fitness oriented

5. VISION & MISSION
VISION
To create a health
movement where each &
every individual is a part of
the movement
MISSION
To create a delivery
system that democratizes
health and fitness by
being available, accessible,
and most importantly
desirable

6. WHY THIS INDUSTRY?
Sunrise Industry
 As per KSA technopak the Indian Fitness Industry is
approximately 800 crores and growing at 12% CAGR. The
untapped potential for the Indian fitness industry is nearly 99%
of our population.
 Currently 60% of India’s population is under 30 years of age and
it’s growing steadily at 8% p.a. Out of 80 million middle class
households, 55 million (69%) reside in tier II & tier III cities
which accounts for 70% of total consumption in India. This is
the Real India with new dreams, aspirations, wants, and needs.
The future of health and fitness is immense and will be driven by
this emerging new India.

7.  Conceptualized and designed specifically for the needs and
aspirations of the 55 million (and growing) households in Tier II
and III cities and towns with populations between 2 and 8 lacs
 A study of population shows that there are at least 330 potential
cities with urban literate population which are ideal for this
business
 Thus, putting forth an opportunity for at least 330 community
fitness centers.
 There are three models for Talwalkars HI FI:
Type I – 1500 sq ft
Type II – 2000 sq ft
Type III – 2500 sq ft
Above all are carpet area

8. WHY TALWALKARS HI FI ?
Industry Leaders:
 Talwalkars being the trailblazer of the Indian Fitness Industry
has over 80 years of unparallel business understanding, passion
and commitment towards success. It is the largest health club
company in Asia and the first and only Indian company to be
listed on the Bombay Stock Exchange in its category. It is a
proven brand with strong fundamentals and “THE” name to be
associated with.
 We are a brand that delivers a superior and consistent fitness
experience, effective and progressive results while making the
entire experience fun and engaging for the client and lucrative
for the franchisee.

9. SUPPORT SYSTEM
MARKETING
DEPARTMENT
FRANCHISEE
DESIGN AND
SUPERVISION
TEAM
&
FRANCHISEE
MANAGER
MASTER
TRAINERS IN
FITNESS
OPERATIONS
MANAGEMENT
CONSULTANTS

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Our support system is designed like a life support
system. It encompasses the following:
Site inspection & selection by our specialized staff
Project Management (Layout design & construction
design) and complete interiors with main signage,
graphics & posters
Pre negotiated beneficial pricing & pre set Annual
Maintenance Contract (AMC) terms for cardio
equipment
Signature line equipments designed by Mr. Madhukar
Talwalkar
Free weights
Gym Accessories

11.  On line & Off line hassle free management, marketing
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and operational support
Full Standard Operating Procedure (SOP) manual
defining the organization structure, staff JDs and
appraisal procedures
Full training for key staff on business operations, sales
& marketing, membership support and much more.
Pre-launch, launch, and post-launch business
planning and support including an annual marketing
calendar.
Support for staff recruitment
Marketing Support
Rate Card Planning

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Steam Unit (In Type II & III)
Computers & Printers
Weighing scale & Height scale graphic
Muscle anatomy chart
Stylish uniforms
TV, Music system, EPBAX
First Aid Box
Hangars & Pouches
Water cooler
Wall clocks
Hanuman Idol
Standardized stationery & accessories through
empanelled vendors

13. WHY IT MAKES BUSINESS SENSE?
 Lower investment as compared to ‘gym’ models
 Savings of up to 30 – 40% due to franchising options, as
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compared to self started projects
Centralized pricing strategy with pre-negotiated deals with
established networks and tie-ups for equipment,
furniture/fixtures and material brands.
Easier to roll out than larger formats
Faster pay back with ROI of about 35 – 50%
Higher profitability due to operational efficiency and additional
revenue generation opportunities via merchandising
All critical brand standard elements are supplied centrally to
maintain uniformity across the spectrum

14. HOW CAN I BECOME A
TALWALKARS HI FI FRANCHISEE
ITS REALLY SIMPLE

15. STEP I:
Decide the city/town where you want to start the
franchise or ask us and we will suggest the city/town.
We will mail you the Initial Presentation &
Application Form (Annexure 1)
STEP II:
Fill out the Application Form and send it to us and
we will send you the franchisee presentation &
franchise documents (Annexure 2 – Financial
projections, Organization chart, Capital expenditure,
equipment list, SRR)
STEP III:
Study all the documents. We will get in touch with you
in a few days.

16. STEP IV: Frequently Asked Questions
What is the investment?
Model
Carpet Area (sq. ft.)
Investment (Rs. Lacs)
I
1500
45-55
II
2000
65-75
III
2500
85-95
The model offered to the franchisee is based on the
assessment of the city and the specific catchment are done by
HI FI staff.

17. Are there any other hidden costs or investments?
The above investment does not include the premise, which you need to
have; it can be leased or owned.
It’s assumed all utilities are provided at the site, as needed viz.
electricity requisite, water, and all necessary permissions are taken
from authorities.
Do you as franchisor invest?
We provide the brand, complete expertise, total standardization, full
training, management support, and operating web based system.
We do not invest as this is a pure franchisee model.
What do you charge?
As franchisor we charge Rs 10 lacs license fee for providing our brand
name to you for a period of 10 years. In the fifth year we charge Rs
80,000 as renewal fees. Royalty is charged at 6%of turnover for first 3
years and thereafter 8% (turnover is gross income net of service tax
collected)

18. WHAT DO YOU GIVE?
HI FI is pre designed in every aspect and has been standardized. Once a franchisee
signs up and pays the full license fee the Project Management Consultancy (PMC)
that includes team of architects’ and contractors come in to play to adapt the predesigned layout to the site and execute the project in 45 days after layout and
drawings are done and we have the premises in hand to begin work.
Every material input has been pre negotiated with selected vendors so as to give
ZERO hassle to franchisee in terms of quality, price and delivery of items.
We provide full training and management support to every first time franchisee
partner. We have a full fledged Enterprise Resources Planning (ERP) called Club
Intelligence System (CIS) for HI FI The staff structure, the job descriptions,
recruiting systems all are set, and every process and step to launch is laid out.
We have centrally planned the annual marketing and promotions calendar and
creative material for campaigns, schemes, and promos. It is pre designed and can be
accessed by every franchisee.
Thus the entire business support is covered from Project to HR, Marketing, Rate
Card Planning, Pre sale and Launch to ensure that each and every franchisee is
successful.

19. Do you provide staff?
We don’t provide staff but we help in the selection by recommending
agencies who are trained in recruiting as per our set standards, also we
use our network of clubs across 61 cities to help you get staff. Where
possible, we do phone interviews.
Do you help in getting finance?
We ourselves don’t do it, but we can guide you to professionals who
help raise funds.
What is the profitability?
The ROI is 35-50% and you can recover your investment in about 2.5-3
years.
Can I set up a franchisee in a city where Talwalkar is there?
YES you can, provided both do not cannibalize into each other. For that
we recommend a minimum distance of 5 kms from an existing
Talwalkar health club. But the final decision rests with the company.

20. Do I get a secure territory?
YES once you sign up for a location normally we give at least a 3 Km
radius as secure territory.
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Is HI FI part of Talwalkars (TBVF Ltd), the listed company?
Yes it is.
Can I do the interiors with my own contractors?
Normally No. However we allow it in some cases subject to approval
from our PMC based on a variety of criteria.
Can I do any other changes?
All elements that contribute to the brand are standardized and
controlled by the company and the franchisee is not permitted to
change it.

21. STEP V:
If you still have doubts speak with our CEO over the
phone or come down to Mumbai for coffee and lunch
with our CEO.
STEP VI:
Sign the Letter Of Intent (LOI), deposit the part
licensee fees of Rs 50,000; arrange for site inspection of
our project manager; he will come down to the site(s)
and inspect it for commercial viability (Annexure 3 –
LOI)

22. STEP VII:
Once the site is approved pay the remaining license
fee, come to Mumbai to sign the agreement and meet
with Mr. Madhukar Talwalkar (Annexure 4)
Once the agreement is signed your meeting is
scheduled with CEO and Franchisee Manager to
understand the entire execution from start to end

23. Mr. Madhukar Talwalkar,
Chairman TBVF Ltd.
The pioneer of the Indian
Fitness Industry and the
most experienced expert
in this domain

24. FOR MORE DETAILS CONTACT:
Amey Dixit - 09819491519
ameyhifi@gmail.com