Presentation created for Women in Business Network (WIBN) Speaking slot.

1. Get started with Online Marketing!
TAMARA BARANOVA
TJCONSULTING

2. Are there too many ways?
 Offline advertising
 Online advertising
 PR
 Networking So what’s
 Social media right for
 A rticles YOUR
 Blogging
 Email newsletters business?
 Website
 SEO
 Events and exhibitions
 And MANY MANY MORE!

3. Online Marketing Toolkit
 Social media: Twitter, Facebook, LinkedIn, Google+,
Pinterest, Instagram;
 Email Marketing
 SEO
 Pay per click
 Blogging
 Article marketing
 Affiliate marketing
 Video marketing

5. Benefits of Online Marketing
 Affordable - doesn’t require a large budget
 Viral – messages are easily shared
 Brand enhancement– build online reputation
 Builds Credibility – user generated endorsements
 Increased Traffic – drives traffic to your website
 Engages Customers – connect and respond in real-
time

6. Marketing Triangle = Strategy
Right Message
Right Market Right Media

7. Right Market = Your Ideal Client
 Who are they?
 What do they do?
 Where do they live?
 What do they read, watch, use?
 Why do they need you?
 When do they need you?
 How will they know they need you?

8. Right Message = Your Content
 Social media campaigns
 Newsletters
 Offers
 Product descriptions
 Website pages
 “So what do you do?”

9. Right Media = The Toolkit
 PR?
 Offline?
 Online?
 Social media?
 It is determined by your MARKET, not your
preference or what others said you should be doing...

10. Why are you doing it?
 Create your marketing goals:
 SPECIFIC
 MEASURABLE
 ACHIEVABLE
 REALISTIC
 TIME-BOUND

11. So the “getting started” plan is...
1. Conduct your market research
2. Build the triangle / strategy
3. Establish your goals
4. Break it down into actions
5. Diarise the actions / seek help
6. Continually evaluate & measure
7. Business’s changed? Back to step 1!

12. About TJConsulting
 Online Marketing Mentoring
 You want to do it yourself
 You have a team to help you
 You need strategy/advice/hands-on tech support
 You need training
 Online Marketing Support & Maintenance
 Done-for-you services, design, set up
 Social media maintenance
 Training, reporting

13. Get in touch for a FREE audit!
1. @tamarabaranova – Twittter
2. Facebook.com/TJConsultingVirtualAssistant
3. Linkedin.com/in/tamarabaranova
4. www.tjconsulting.co.uk
5. 020 3468 8594 – leave a message
6. tamara@tjconsulting.co.uk
7. 07841677968 – call or text