Low Cost High Impact Marketing Tools
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Workshop presentation at Cambridgeshire Business Mums Conference 2011: Low Cost High Impact Marketing. The talk reviewed key mistakes business owners make when marketing their business, how to write your marketing plan, what online marketing tools to use, how to get started with email marketing and Twitter.
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Low Cost High Impact Marketing Tools
- 1. Low Cost High Impact Marketing Tamara Baranova
- 2. What we are going to learn today... Introduction and overview The importance of “Marketing” How to get your marketing right on a small budget Top 5 tools you need to look at Drill Down: Email Marketing Drill Down: Twitter Q&A 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 3. Introduction 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 4. My Marketing Journey Advertising: directories, websites Large networking events Business networking events 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant. I NEED A BETTER WAY!!!!
- 5. Marketing is important! 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 6. My Marketing Journey Advertising: directories, websites Large networking events Business networking events 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant. I NEED A BETTER WAY!!!!
- 7. The “better” way... Typical small business: Limited budget Limited time Good offering Story behind it Interactive Operating in a niche 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant. Marketing that’s right for YOU!
- 8. Marketing Triangle 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 9. What’s YOUR marketing? 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant. 1. Understand your market 2. Understand your customer 3. Find a niche 4. Understand your message 5. Select the right media/tools
- 10. Right MARKET - Who Create a Customer Avatar Who are they? What do they do? Eat? Watch? Read? Enjoy in spare time? Where do they work? Live? Go on a holiday to? How much do they earn? Want to earn? What are their biggest problems? 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant. Untested assumptions Generalise/stereotype
- 11. Right MARKET - Why Are there segments of your market that are underserved? How much share do you need to break even? What’s your competition? What are their strengths and weaknesses? Does your market want or value your offering? Why? 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant. No amount of amazing marketing will make people buy something they think they don’t want
- 12. Right MESSAGE Short message – “what do you do?” Complete message Your prospect’s problem that’s important and needs to be solved now Why you are the right choice Benefits of your offer Testimonials to back it up Prices Guarantees 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant. Why should I spend my money with you... as opposed to each and every other option available?
- 13. Right MEDIA The media you will use is simply a set of communication tools you will use to deliver your message to your target market No media is good or bad. Media can be right or wrong for YOUR business! 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 14. Low-cost marketing media Networking Press releases Telemarketing Local magazines and newspapers Special events and open days Email Social media Website 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 15. 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 16. 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 17. The 5 media tools you need to look at... when creating your Marketing Plan 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 18. Social media tools! 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 19. Email Marketing benefits tools Low cost or free Instant Easy to use Engaging Responsive Measurable Drive traffic and sales MailChimp Aweber Constant Contact Mad Mimi Campaign Monitor Many others! 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 20. Email marketing: How to... Plan your campaign structure and presentation Sign-up benefits? Develop a content plan Choose a suitable system Set up your template Add a form to your website Advertise your newsletter everywhere Create a campaign Measure the results Improve and start again! 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 21. Email marketing: examples Events listing/invitation: venue Special offers and coupons: PCshop Industry news: professional services E-Courses: training and coaching Postcard: seasonal campaign News/press releases: membership organisation “Newsletter” 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 22. Twitter benefits tools Each message is 140 characters Millions of people are already there, most likely your customers too! All about engagement Free and easy to use Build a following in your niche Do it as and when you can Drives traffic to your site And More!!! Twitter.com Hootsuite.com Tweetdeck Ubertwitter Tweetie Chrome Bird Social Oomph/Tweetalizer Twitter Analyzer / Grader / Reach / Twitlyzer Twellow 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 23. Twitter – How to... Create your profile on twitter.com Add a photo, bio, link to your site, brand your profile Connect with people you already know who are on Twitter Grow your following “Spider web” through their connections Search Twellow for your target market Look out for Twitter badges on websites of interest Stay active! 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 24. Spider-web approach 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 25. Your profile 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 26. How much time to spend 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant. effectiveness time
- 27. Twitter - examples 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 28. Twitter – what can you talk about? business personal Special offers Events Blog links Video links Facebook page Newsletter Tips Advice Twitter clinics RTs of relevant resources Your interests Family Networking Your area Weather What’s on TV Share photos and videos Conversations with others BE MINDFUL OF WHAT YOU ACTUALLY SAY & POST! 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 29. Q&A Thanks for your attention! (and don’t forget to leave your name and email if you would like a copy of the Social Media Toolkit!) 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.
- 30. Get in touch with me: Tamara Baranova Web: http://tjconsulting.co.uk Email: info@tjconsulting.co.uk Twitter: @TJConsultingUK Facebook: /TJConsultingVirtualAssistant (page) LinkedIn: /in/TamaraBaranova 12/02/2011 Twitter: @TJConsultingUK. TJConsulting Virtual Assistant.