1.
Ideation
INTERACTION DESIGN | FEB. 23, 2016
WEEK 5

2.
Warm Ups

3.
Findings

4.
See or hear it once – it’s a phenomenon.
See or hear it twice – it’s either a coincidence or an emerging pattern.
See or hear it three times, and it’s a pattern.
In all of the above cases, write down your observations!

5.
Stay out of “solution land”
(don’t focus on finding a solution)

6.
Distilling Research

7.
Themes

8.
Personas

9.
Group Time:
Distilling Your Research

10.
Why Sketch*?
* Also known as “whiteboarding”

11.
A sketch is a conversation starter.

12.
MIND
knowledge
SKETCH
representation
Creates
Is interpreted

13.
Sketching is a form of rapid failure.
Fail fast. Fail often.

14.
Quick / Timely
Inexpensive
Disposable
Plentiful
A SKETCH MUST BE:
Loose
Minimal (in detail)
Suggestive, not telling
Ambiguous

15.
Must be done quickly – quantity over quality (for now)
The more variations, the more conversations, and;
The more conversations, the better the ideas
The looser it looks, the more editable it feels
QUICK, LOOSE, PLENTIFUL

16.
Budget is reserved for more time-consuming tasks later
No technical skills required – anyone can sketch
If it looks disposable, you won’t become attached
If it isn’t disposable, you’ve probably spent too much time on it
INEXPENSIVE & DISPOSABLE

17.
Sketches are meant to convey an idea, not a solution
Too much detail takes attention away from what’s important
Ambiguity leads to more varied interpretations
MINIMAL, SUGGESTIVE,
AMBIGUOUS

18.
Homework Assignment

19.
In your teams, come up with 4 directions for your
product concepts. These should be based on research
as much as possible.
Each direction should be accompanied by a minimum
of 3 sketches. More is better.
To be reviewed in class next week and graded.